YouTube Pinterest GooglePlus instagram

Blog

Jun 14, 2018

5 Tips to Make Your Makeup Last All Day

5 Tips to Make Your Makeup Last All Day

You work so hard to create that perfect look, and halfway through the day the heat and humidity will swoop in and melt your beautiful work of art. But the good news is that there are steps you can take to make your makeup last all day and I am here to share it all with your today.

1. Primer

Before applying your usual concealer and foundation take the time to use an oil-free primer. This will set your foundation making it last longer and prevent any face melting scenario.

2. Foundation

Use a damp blending sponge to apply foundation lightly. Thick coats of a foundation will cause you to look oily over the course of the day. Remember the less you put on, the less there will be to slide or melt off. Focus on concealing only the inner, deep-set part of your eyes and any problem areas.

3. Eyeshadow

5 Tips to Make Your Makeup Last All DayOver the top glam is perfect for nights out with friends, but during summer cookouts try applying less eyeshadow for a more healthy radiance. Avoid cream eyeshadow which can crease in the heat and humidity. Use a damp brush for applying minimal eyeshadow powder.

4. Mascara

When selecting your mascara for the day go for a waterproof formula, or if you have sensitive eyes look for a weatherproof formula. Liquid eyeliners will also not smudge as an oil-based pencil will. So you can enjoy your activities outside with confidence without the worry of looking like a raccoon.

5. Blotting

Before leaving the house to make sure to bring extra powder to touch up your foundation. Also, blotting papers is an excellent way to whisk away any sweat and oil without adding more product. Adding more layers can build up over the day making your face appear cakey. Keep oil blotting sheets in your purse to quickly dab over your face to soak up excess oil without messing up your makeup.

Continuing Your Makeup Education

Your Heroes at UnitWise hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your clients and unit members.

Our goal is to provide you with expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

Follow us on Facebook so you never miss an exciting makeup tutorial again!





Start Your 15-Day Free Trial


*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.



Read More »

Jun 12, 2018

Why Your Website is The Most Important Marketing Tool

Why Your Website is The Most Important Marketing Tool
Trying to grow your business? Well, having a website can be the most efficient way to keep you connected with potential customers and your Unit. Upload your documents, training videos and newsletters for your Unit to see. Also, keep your clients up to date with new beauty products and when you will be hosting an event.

Why Your Website is The Most Important Marketing Tool?

A custom domain is a personalized name for your website! A custom domain is a unique brand name that identifies a website they can also be known as a vanity URL, appearing in the address bar of the web browser. All UnitWise members receive a primary web address with their account. Your web address will be unitwise.com/YourUserName. If you wish to personalize your web address and web page, you can purchase a custom domain for $15 per year. Your domain will be valid for one year following activation. And don't worry we will remind you two weeks before your domain's expiration date.

How to Get Started?

  • Create or Log into your UnitWise Account
  • Select “Social Media” from Menu Bar
    • From the Drop Down Menu “My WebSite”
  • Select “Manage” from Upper Right-Hand Corner
  • Choose to Purchase a Domain or Receive Help from our UnitWise Heroes

How to Personalize?

UnitWise assists you with all the tools and expertise necessary to create a beautiful and efficient website for your business and Unit.

On your UnitWise dashboard, click on the “Social Media” tab in your menu bar the top of your screen.

Select “My WebSite” from the drop-down menu to show a screenshot of your site.

If you would like to update the information or style on your site click on the “Edit Site” icon in the upper right-hand corner.



Why Your Website is The Most Important Marketing Tool


Why Your Website is The Most Important Marketing Tool


Why Your Website is The Most Important Marketing Tool



Here you can personalize the theme of your website to fit your business style and the needs of your Unit:

Theme:

We prove our users with over 60 unique themes and templates to make your site one of a kind. Or start with a blank template to create a unique design all your own, making you stand out with your customers and Unit Members.

Design:

Customize the design and layout of your website by creating content, selecting the font, and color scheme. Not in love with your background image? No worries you can customize the picture to fit your business or season by uploading your choice of image.

Creating New Pages:

There is no limit to the number of pages you can add to your website. Want a special section to share newsletters, training video or conference calls with your Unit? You can customize pages to include all training information, videos, and how-to guides.

Payment Hub:

UnitWise users can set up their payment hub so clients can make payments to their open invoices.

How to Renew?

Need to renew your UnitWise WebSite but no longer have a UnitWise account? No worries!
  1. Click Here to Log Into your Account
  2. Go to My Account
  3. Click Manage Orders 
  4. From the Drop Down Menu Select List/Search Orders
  5. Choose Domain and Click “Renew Domain”
  6. Follow the Step-by-Step Instructions

Here at UnitWise, we make creating your website easy with zero complex HTML coding. Start designing your website with UnitWise today! Show off your personality and style with your Unit and Clients.

Follow us on Facebook so you never miss any MK business management and marketing advice again!


Start Your 15-Day Free Trial

*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.





Read More »

Jun 7, 2018

How to Pick The Best Eyeliner For You

How to Pick The Best Eyeliner For You

There is actually a lot more to consider when choosing an eyeliner than you would think. There are just so many different types! We have liquid eyeliner, pencil eyeliner, gel eyeliner and that is not to mention the different colors or application. So how do you pick the best eyeliner for you and your customers?

How to Pick The Best Eyeliner For You

All the choices have your mind swimming? Don’t worry, your friends at UnitWise have your back! Today we are going to break it down from liquid to pencil and explain what each type is good for.

Here is everything you need to know about the different types of eyeliner and how to pick the best eyeliner for you and your customers.

Best Gel Eyeliner

What it is for:
While gel eyeliner might seem fairly intimidating at first it is worth trying. Especially if you are a fan of cat eyes.

How to apply:
Gel eyeliner comes in a small paint pot and usually comes with a brush. The best eyeliner brush to use for this type of eyeliner is angled.

What I love about it:
It is really easy to get a nice clean and precise line. The thick cream consistency is easy to work with and I can change up the lines by using a different brush. So point being gel eyeliner is easy to work with for a sharp look.

What I don’t like about it:
If you are traveling and forget to bring a brush you are frankly up a creek at that point. Trust me, I know this from experience. You will need to clean the brush regularly to avoid the chance of an eye infection. Also, gel eyeliner is more prone to drying out.

Best Liquid Eyeliner

What it is for:
How to Pick The Best Eyeliner For YouJust like gel eyeliner liquid is great for sharp clean lines that swoop, flick, or simply standout. If you are going for a very delicate and precise look I would go for liquid eyeliner.

How to apply:
A liquid eyeliner comes in several different forms, but I would go with the marker-type. It is easier to use. Whip out your liquid eyeliner and draw the shape and design you want.

What I love about it:
The brushes or applicators are really thin so it is possible to get subtle lines and intricate designs. Also, unlike gel, the applicator is attached so there is no need to keep up with a brush.

What I don’t like about it:
Liquid eyeliner can be delicate and beautiful or it could go horribly wrong. This is by no means meant to deter you from going with liquid eyeliner but it will take practice. Precise application is difficult and takes time to master. But in the meantime it is messy. Have your q-tips ready.

To avoid looking like a raccoon halfway through the day go with a waterproof liquid eyeliner and waterproof mascara.

Best Pencil Eyeliner

What it is for:
Who doesn’t love a smokey eye??? And a pencil eyeliner is the champ at this look; plain and simple.

How to apply:
Use it like a pencil. Simply trace along your top and lower the last line and gently smudge. For a little added color, you can add pencil eyeliner to your waterline. (Never put liquid or gel liner on your waterline)

What I love about it:
Pencil eyeliner is perfect for a simple everyday look. It is fast, easy, and simple.

What I don’t like about it:
Precision is out the window completely. This is a mess look so if that is not your cup of tea you will want to use a gel or waterproof liquid eyeliner. Keeping the pencils sharpened is also a slight pain or if you opt for a twist pencil they will go blunt rather quickly.

Also, fair warning, you will occasionally run into one that is far too sharp and pointy for that close to your eyes.

Continuing Your Makeup Education

Your Heroes at UnitWise hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your clients and unit members.

Our goal is to provide you with expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

Follow us on Facebook so you never miss an exciting makeup tutorial again!



Start Your 15-Day Free Trial



*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.


Read More »

Jun 5, 2018

Here is The Secret to Improving Your Party Bookings

Mary Kay Independent Beauty Consultant calling her clients to book a party
One of the fastest ways to expand your client base is through parties. But, the big question is how to book more parties without sounding pushy. Today we are going to go over some amazing techniques you can use to turn no’s into “who do you know?” Here is the secret to improving your party bookings.

Here is The Secret to Improving Your Party Bookings

First things first, you need to be interested in your clients and potential hostesses. This is incredibly easy now that we have social media, especially Facebook. Start a conversation or comment on one of their recent posts. Make sure it is a personal post about their family vacation, new home, wedding, or just anything other than a reshare or thread.

Everyone Loves a Compliment

After you have shown interest in them without mentioning your business you should share a genuine and sincere compliment that relates to makeup or fashion. Think about the qualities you admire about the individual or what would make them a wonderful hostess.

Using a compliment as your segway helps to relieve the feeling that you are being overly salesy or pushy. However, complimenting a particular dress is not the same as giving a real compliment. Instead, try complimenting their fashion sense or possibly how amazing that particular color looks on them.

Example:
“I immediately thought of you because……..”
You are so fun and creative.
You have the most amazing fashion and style sense.


Exclusive VIP Offer

Invite your client to be a VIP hostess. Let them know that this is an extremely exclusive opportunity that you only give to a select number of top clients or friends. Finish this offer with an incentive to close the deal. Either a higher discount rate or additional free merchandise.

Example:
“I have put together a small, close net group of my favorite clients to show off the new MK summer collection, and you are one of them! I would love to give you some special gifts, including ……..” (Include something from the new summer collection)

There is an Element of Fun

Mary Kay Director calling her clients for party bookingsFun and creative themes help to bring in not only your clients but their friends as well. Use a theme to connect to the season or products you want to focus on during the party. Following the calendar will also help you to organize and plan your events for the year.

Example:
Sunday Funday by the Pool
Throwback Thursday
Sassy Saturday
Thankful Thursday
Traffic Tuesday
Get Your Acne Under Control on This Humpday 
 

Always Close With a Question

When you close with an open-ended question you are helping yourself to discover what the obstacle is.

Example:
What days would work best for you?
How does that sound?

Who Do You Know?

If their answer is a hard no be sure to thank them for their honesty, but then turn around ask them if they know anyone who would be interested. Makeup parties might not be their thing but what about their friends and family?

Continuing Your Makeup Education

Our goal at UnitWise is to provide you with expert makeup, beauty, and business advice to help your #MK business succeed. For more beauty advice click here. We are always ready to help you grow your MK business.

Follow us on Facebook so you never miss an exciting makeup tutorial again!




Start Your 15-Day Free Trial





*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

Read More »

May 24, 2018

The Best Way to Clean Makeup Brushes

The Best Way to Clean Makeup Brushes
As an MK Director or Consultant, it is essential to protect your investments! One way to do this is by protecting and properly caring for your brushes. According to dermatologists makeup brushes should be thoroughly cleaned on a weekly basis at the very least to prevent bacteria building up. Teach your clients and unit members the best way to clean makeup brushes.

The Best Way to Clean Makeup Brushes

At the very least you should clean your makeup tools once a week to prevent buildup. Because these brushes are used on the face, the cleaner, the better. Brushes used near eyes should be cleaned daily, and this is non-negotiable.

Cleaning your MK makeup brushes can extend the lives of the bristles and make for a better application. The hairs on your brush and sponge applicants are porous so they hold on to oils and debris so if the tool is dirty your makeup will be spotty and difficult to blend.

What Should I Use to Clean My Brushes?

The best method for cleaning your makeup brushes requires only a little water and soap. I highly suggest using the Mary Kay® Brush Cleaner. It helps to condition the bristles and protect your investment. After cleaning, the brushes feel new and perform like new.

How Do I Clean My Brushes?

Follow these simple steps to ensure your brushes are clean and feel good as new.
The Best Way to Clean Makeup Brushes
  1. Wet brushes with warm water (NOT hot)
  2. Use 1 to 3 sprays of MK’s brush cleaner or a drop of soap in the palm of your hand
  3. Gently massage the bristles in your palm using a clockwise motion
  4. Rinse the bristles
  5. Using a clean towel squeeze out any excess water
  6. Let your brushes dry with the bristles hanging off the edge of the counter so they can dry in the correct shape.
Never EVER let your MK brushes dry on a towel! This will cause your bristles to be mildewed, causing breakouts and other reactions.

When Do I Need to Toss My Brushes?

It is time to toss your MK brushes when the bristles start to shed or delay. I cannot emphasize this enough. Having the right tools are just as critical as having the right MK product.

More Beauty and Makeup Advice:

I hope you found this blog informative and helpful #MKlife. Share this blog post with your clients and unit members!

Our goal is to arm you with expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here.



Read More »

May 22, 2018

15 Female Empowerment Songs That Will Get You Pumped

Confident woman walking down the street with hair blowing in the wind listening to music

Music has the power to inspire, motivate, and set the mood for your upcoming MK makeup party. On the drive to meet with your clients turn up the volume, roll down the windows, and let your hair down with these inspiring anthems that will help you conquer the world. Here are 15 female empowerment songs that will get you pumped.

15 Female Empowerment Songs That Will Get You Pumped

Put this playlist on when you need it most - either you are meeting an important client, presenting in front of a crowd or networking with fellow MK Beauty Consultants. This empowering playlist will get your mojo going.


1. “Fight Song” by Rachel Platten


2. “I Will Survive” by Gloria Gaynor


3. “Run the World (Girls)” by Beyonce


4. “Firework” by Katy Perry


5. “I Am Woman” by Helen Reddy


6. “Stronger (What Doesn’t Kill You)” by Kelly Clarkson


7. “Flawless” by Beyonce (ft. Chimamanda Ngozi Adichie)


8. “Let It Go” by Idina Menzel


9. “Titanium” By David Guetta & Sia


10. “These Boots Are Made For Walkin’” by Nancy Sinatra


11. “Roar” by Katy Perry


12. “Survivor” by Destiny’s Child


13. “Independent Women” by Destiny’s Child


14. “Fighter” by Christina Aguilera


15. “Girl On Fire” by Alicia Keys





Are you ready to rock your next MK makeup party? Sign-up for your free 15-day trial with UnitWise today and see the difference a full-service business management solution can make. Benefit from all the other amazing features we offer such as expense tracking, inventory reporting, your own personal website, and much more.

Get out there and rock it, ladies! Your friends at UnitWise have your back!



Sign-Up Today!



*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.*
Read More »

May 17, 2018

How to Fix Horrific Summer Tan Mistakes

Summer items for a day in the summer but after it is over and done you don't want a messed up tan
With summer in full swing, we are constantly outside enjoying activities like camping, swimming, hiking and so much more. But while summer is fun it also brings a greater exposure to harmful rays that can result in unattractive suntans on your legs, face or hands. We have all experienced raccoon eyes from wearing your sunglasses or farmers tans. Here is how to fix summer tan mistakes.


How to Fix Horrific Summer Tan Mistakes

In this blog, we are going to look at some simple homemade methods to removing suntans and reversing damage caused by sun exposure. These recipes use all natural ingredients so you can avoid using chemical-based products.

1. Lemon, Cucumber and Rose Water

Ingredients:
  • Rose water - 1 tbsp
  • Cucumber Juice- 1 tbsp 
  • Lemon Juice- 1 tbsp

Instructions:
  1. Simply add all three ingredients together
  2. Apply to tan using a sponge or cotton ball
  3. Let sit for 10 minutes and then wash the area with cool water

This mask is the most efficient method for getting rid of an unsightly suntan. Cucumbers and lemons are a natural bleaching agent and will help lighten your skin tone. Lemons contain vitamins C which neutralizes the damage caused by the sun and the rose water soothes rejuvenates the skin.


Have fun at the beach but don't forget the sunscreen

2. Tomato Face Mask

Ingredients:
  • Tomato pulp - 1 cup
  • Honey- 1 tbsp

Instructions:
  1. Mix the tomato pulp and honey together in a small bowl
  2. Apply mix evenly on your skin
  3. After 10 minutes wash your face or tan area with cold water
  4. Be shocked by the results.

If you don’t have time for this face mask simply slice a tomato and rub it gently on your face applying as much juice as possible. Let it soak into your skin to see an instant effect. Also, this will help protect you from the sun's rays.

3. Anti-Tan Milk and Honey Mask

Ingredients:
  • Milk - 4 tbsp
  • Honey- 1 tbsp
  • Lemon Juice- 2 tbsp

Instructions:
  1. Mix ingredients in a small bowl
  2. Use a sponge or cotton ball to apply evenly
  3. Make a thick layer by repeating step 2
  4. Let dry for 10-15 minutes
  5. Wash with cool water

Honey works to retain moisture while the milk and lemon have whitening properties. This is a great way to remove an unwanted tan and improve your complexion from your skin in a natural way.

Get Started With UnitWise Today!

Sign-up for your free 15-day trial with UnitWise today and see the difference a full-service business management solution can make. Benefit from all the other amazing features we offer such as expense tracking, inventory reporting, your own personal website, and much more.




Sign-Up Today!



*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.*
Read More »

May 15, 2018

How to Easily Debunk Reasons Not to Sell Mary Kay



When you tell someone you are an Independent Beauty Consultant, a Director, or an NSD, you are often met with common misconceptions people have about the MK opportunity. Here is how to easily debunk reasons not to sell Mary Kay. Whether you are new to the MK community or a pro, these explanations to negative connotations may help you gain your next recruit!


How to Easily Debunk Reasons Not to Sell Mary Kay


#1: Pressure to Buy Large Inventory Packages

Some believe that when you sign-up with a recruiter or Sales Director, you will be pressured to buy large inventory packages. Then once you do purchase the large package, they will only insist on spending more money next time.

As a Director, you should wait a week before suggesting any large packages to your recruits. The Mary Kay® Starter Kit is only $100 and has everything they need to start their very own MK business. Trust me when I say that your recruits will not thank you for being overly pushy when it comes to them buying products. They have their own budgets that they can afford.

Some Sales Directors might be pushier than others, but most are very understanding and down to earth.

#2: Cheaply Made Prizes

This is just simply not true. Your unit might have their own door prizes or small prizes for meeting short-term sales goals. But these prizes are completely separate from those offered in the MK magazine at the start of the sales year. The prizes offered to all MK consultants range from diamond jewelry to traveling luggage.

#3: No Time for Family

What other company allows you the ability to make your own schedule, pick your own products, schedule your own parties, and be a part of a family like MK? Many people suggest that when you start working in MK, you lose the time you would usually have for family. To debunk this myth I will quote Mary Kay Ash, “God first, family second, and career third.”

Family was very important to the founder Mary Kay Ash. Her family was the reason she started this company so that she could support her family in the wake of her husband’s declining health. Why would she ever want you to give up yours?

#4: The Pink Cadillac Is Not Free
While you do need to meet certain sales requirements to earn the pink Cadillac, what other company out there gives away free cars for working hard and reaching a goal?

MK gives Independent Beauty Consultants who make their sales goals a brand new, fresh off the lot car. They will even include the insurance.

#5: You're On Your Own

One of the biggest criticisms of MK is the loneliness you feel when you join. When you join MK, you will be set up to sell products, and that is it.

That is a big ole nope. As a Director, you should explain the closeness of your family. Your fellow Unit members will support you during your parties, give you tips, and advice to sell more products, and be there to have fun right alongside you. MK even holds an annual Leadership Week to gather its numerous Directors and NSDs around just to show them new strategies and ways to improve teamwork and Unit building.

When you join MK, you are never alone. You will join the millions of others ready to help women and men around the world feel more confident about themselves.

Get Started With UnitWise Today!

Sign-up for your free 15-day trial with UnitWise today and see the difference a full-service business management solution can make. Benefit from all the other amazing features we offer such as expense tracking, inventory reporting, your own personal website, and much more.




Sign-Up Today!




*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.*

Read More »

May 10, 2018

How to Apply Bronzer and Common Mistakes to Avoid


If your clients want to add a healthy glow to their complexion, bronzer can have a powerful impact. But depending on the application that can be good or bad. Knowledge is power. Here is how to apply bronzer and common mistakes to avoid.


How to Apply Bronzer and Common Mistakes to Avoid

If your clients are religious about using sunscreen or don’t spend much time in the sun, bronzer is the perfect way to achieve a sun-kissed look without too much effort. The only downside to bronzer is that it is easy to mess up.

When applied well your clients will be transformed into a sun-kiss beach goddess, but when worn poorly your clients could turn out looking like the cousin of an Oompa Loompa. Between those two options, we know you will pick the beach goddess.

Applying Bronzer On the Whole Face

You might be surprised to learn that many of your clients are asking “What does bronzer do?” Bronzer should never be used to darken the shade of your client's skin. Bronzer is used to make your clients skin appear sun-kissed. Therefore, teach your clients to only add bronzer to areas the sun will naturally tan their skin.

So where do you put bronzer? Only the highest points of you or your clients face. So cheeks, forehead, and nose. If your clients apply bronzer on their whole face it will look unnatural and will look terribly uneven.

Shimmery Bronzer

I for one love shimmery bronzer, but unfortunately for me, I have oily skin. If your clients suffer from the same affliction, a shimmery bronzer is not the best option. It will appear unnatural and unappealing. This can also be said for your clients that plan to be out in the sun for an extended period of time. So recommend your clients skip the sparkles and stick with a matte. If your clients really want some element of sparkle I recommend they use it to highlight their collarbone and shoulders.

Loading Up The Brush and Applying Too Quickly

Swirl, tap and apply. Be sure you instruct your clients to tap the brush on a counter or table before applying any bronzer; if you don’t your clients will wind up applying way too much. Also, just like foundation, bronzer should be applied gradually allowing you or your clients to build up product until you achieve the desired effect.

Choosing The Product

As someone with a skin tone closer to translucent than Ivory, I must say that MK has the best bronzer for pale skin. Mary Kay® Bronzing Powder gently creases a natural-looking sun-kissed glow.

Continuing Your Makeup Education

Your Heroes at UnitWise hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your clients and unit members.

Our goal is to provide you with expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

Follow us on Facebook so you never miss an exciting makeup tutorial again!



Start Your 15-Day Free Trial





*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
Read More »

May 8, 2018

Mind-Blowing Ways Facebook Live Can Increase Your Sales


Facebook live-steaming is likely the most exciting new MK sales trend in 2018!


Facebook live-steaming is likely the most exciting new MK sales trend in 2018! Here are some mind-blowing ways Facebook Live can increase your sales fast!

Mind-Blowing Ways Facebook Live Can Increase Your Sales

Independent Beauty Consultants and Directors can now host Facebook Lives to connect with clients and fellow consultants on a social media platform they are familiar with and frequently visit. Facebook Live posts get top priority in NewsFeeds, meaning your videos will appear higher when your friends or followers get online. 

MK Facebook Party

Consultants can live-stream from their event page and share MK products, explain the benefits of MK, pick client prize winners, and even share their website with clients. This is a much better experience for guests than previous Facebook parties.

Unit Recognition

Use Facebook Live on your units page to give shout outs, share goals, and welcome new consultants. Try implementing a consistent schedule with a cute or fun theme, such as Motivation Monday, Terrific Tuesday, and Winner Wednesday. This way everyone will know when to tune in. 

Facebook live-steaming is likely the most exciting new MK sales trend in 2018!

Hostess Recognition

Cross-promote your live-stream and MK party by announcing your Hostess of the Month (or Week) on your group or business page. Or step up your game by starting a Top Hostesses Club for parties with more than $500 in sales. Invite Top Hostesses to a VIP Facebook Live to recognize them and share their experiences with your clients and consultants.



New Products, Tutorials, and Tips

Use Facebook Live to get the word out about a new catalog and/or products. Ask questions or take a poll to get conversations started. Encourage your viewers to share a little about themselves or what makeup products they couldn’t live without.

More MK Career Advice

After you finish your first Facebook Live, you will be asked if you would like to autosave your broadcast. You should always choose to save the video so you can repurpose your video and upload it to YouTube.

Your Heroes at UnitWise hope you found this post helpful and informative. Like, comment, and share this post with your unit to help with their growth. It is crucial for each person in your unit to know and understand the importance of Facebook Live and how it can impact the reach of their businesses.



Start Your Free Trial



Read More »

May 3, 2018

Prom Makeup Ideas You Need To Know For Your MK Business

Batten down the hatches and powder those noses ladies because it is prom season! This is the holy grail of fabulous MK products and gaining lifetime clients. Here are the prom makeup ideas you need to know for your MK business.

We all know that the entire look is important when it comes to getting ready for prom. There are so many things to consider like - the dress, the hair, and of course the perfect prom makeup. Here are five prom eye makeup ideas that will surely impress your young clients as they dance into the night.


Prom Makeup Ideas You Need To Know For Your MK Business




1. Natural Prom Makeup

If your client is not one to wear makeup on a daily basis encourage them with a soft and natural prom. No need to cake it on for prom night. You want her to feel as comfortable as possible, so your best option is to go with a soft yet elegant look that will last.

Use a light-weight foundation, neutral eyes, and softlips to pair with any dress color. This is also a great opportunity to introduce them to MK’s wide range of skincare products like the TimeWise® 3-In-1 Cleanser.

MK Products:



2. Perfect For Brown Eyes

A brown and gold smokey eye look is easily done and will make your clients eyes pop. The trick to achieving this look is to blend out the colors with a large blending brush. Once you show your clients how easy it is to achieve this look they will be coming back for more.

MK Products:




3. Pretty In Peach

Peach tones are both elegant and feminine and this look has prom night written all over it! If your client is looking for something trending and not overpowering this would absolutely be my go to.

MK Products:



4. Classically Dramatic Silver Smokey Eye

You can never go wrong with a classic black and silver smokey eye, this will also be a great prom makeup for a red dress. When completing this look you need to pay close attention to detail to make sure the colors are well blended and the eyeliner is sharp.

Bonus Tip: Consider using a small piece of tape to ensure your clients eyeliner is “on fleek.”

MK Products:





5. Bronze Glitter Eye

If your client is searching for something more on the creative side, we suggest a purple and bronze prom makeup look. It is crazy how well these two shades blend together. However, you will need to suggest an eyeshadow primer so this look lasts the entire night.

MK Products:




Use Prom Makeup Looks To Inspire Growth

Prom season is a great opportunity to show off your makeup skills and gain lifetime clients. This season try offering a free prom makeover for the purchase of $20 or more. And be sure to take lots of pictures of your clients on their way to prom to show off to potential clients.

Your Heroes at UnitWise will continue to supply you with unique marketing and sales tactics for your growing business. Use UnitWise to schedule your prom makeup appointments, record their preferences, individual beauty information, and so much more!

Don’t have a UnitWise account, yet? Click the link below to sign-up for your free 14-day trial and see how we can improve your business, client relationship, and unit management.



Sign-Up For Your Free Trial



*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.



Read More »

May 1, 2018

Everything You Need To Know About Nonprofit Filing


For all of you who are involved in a charitable group, we wish to show our utmost appreciation for what you do by sharing what you need to know about nonprofit tax filing.

All About What You Need To Know About Nonprofit Filing

Each IRS tax deadline has its own laws and regulations, and on top of that, there are several variations of Form 990, the nonprofit annual return. It can be difficult to keep up with all the different rules for your nonprofit on top of running a successful MK business. However, because the nonprofit organization's tax filing deadline is approaching on May 15th now is the perfect time to brush up.



What is a Form 990?

Form 990 is the 501c3 tax return that is generally filed by tax-exempt nonprofit organizations like charities, educational groups, religious organizations, groups against animal cruelty, and more. If you run a tax-exempt nonprofit, you are required to file Form 990, the Return of Organization Exempt From Income Tax Form.

IRS Form 990 gives the IRS an overview of your organization's activities, governance, and detailed financial information for the previous tax year. This form will also include a section for you to outline any accomplishments achieved during the previous year to justify maintaining your organization's tax-exempt status

How Form 990 Encourages Transparency

Also when your nonprofit files IRS Form 990 it becomes public domain which shows transparency and accountability on your part. While it is unfortunate to say, many people do not trust many nonprofit organizations to use their donations appropriately.

In a world of instant news, we are often faced with corruption and scandal surrounding nonprofits. Charities are held to a higher standard and need to encourage transparency. When a potential donor can easily find your nonprofit's information, they are more willing to donate and give. This is why many nonprofits choose to post their filed Form 990 on their website for easy public access. You can also upload your Form 990 to GuideStar.

When you file your IRS Form 990 with our sister product ExpressTaxExempt, they will automatically send your information to GuideStar.


When Is Form 990 Due?

Your nonprofits tax filings are due the 15th day of the 5th month after your organization's fiscal year end. If your nonprofit organization runs on a typical fiscal year, your Form 990 is due May 15th.

Form 990 Due Date:
May 15th, 2018


File Your Nonprofit Tax Returns Online

If you are looking for a nonprofit tax filing solution, we proudly introduce ExpressTaxExempt. Our sister product is an IRS-authorized retailer that is specifically designed for filing and maintain your tax-exempt status. Their e-filing process will walk you through your nonprofit organization's tax filing step-by-step.

Supported Forms - Form 990-N, 990-EZ, 990, 990-PF, 1120-POL, & extension form 8868

Sign-up for a free account and see how easy it is to file your 501c3 tax return!



Sign-Up Today!



Read More »

Apr 26, 2018

How To Simple Smokey Eye Tutorial For Beginners

Needless to say, a simple smokey eye is a must in any makeup lovers repertoire. It is essential to be able to work a smokey eye depending on the occasion and your eye color. However, finding the perfect colors to enhance your eye color is not easy, which is why I have put together this guide for pairing the right makeup to your eye color. Here is your how to simple smokey eye tutorial for beginners.

How To Do A Smokey Eye For Blue Eyes

For those of you with blue eyes (like myself), I suggest neutral tones because of the natural light. Soft shades like coral and champagne will catch the glint in the iris without distracting. A purple smokey eye will accentuate your client's blue eyes. To complete this look, we will use a combination of peachy and purple eyeshadows for a bold look that will last all day long.


Step 1:
Before we get started you will first need to apply an eyeshadow primer. If you want your makeup to last, this step is vital. Mary Kay® Eye Primer goes on smoothly and will prevent your purple smokey eye from creasing or smudging.

Step 2:
For the base, pick an eyeshadow in a light matte peach and apply it over your whole lid up to your brow bone. 

Step 3:
Apply a black pencil eyeliner on your top lash line. Use a smaller brush and dark brown eyeshadow to smudge out the eyeliner until it is soft. 

Step 4:
Apply a dark plum eyeshadow with a matte finish over your lid up until your crease. Using a small clean brush, gently blend out toward your brow bone. 

Step 5:
To polish off this look blend both colors on your lower lash line using a brush. This will help to make your eyes look bigger.

Step 6:
Use a cream color highlighter on your brow bone and inner corners of your eyes. To finish this look simply add mascara and brown liner. 


How To Do A Smokey Eye For Green Eyes

A brown smokey eye will accentuate your client's green eyes. To complete this look, we will use a combination of mossy green and warm brown eyeshadows to create an everyday smokey eye look that will last all day long.

Step 1:
Before we get started, you will first need to apply an eyeshadow primer. If you want your makeup to last, this step is vital. Mary Kay® Eye Primer goes on smoothly and will prevent your brown smokey eye from creasing or smudging.

Step 2:
For the base pick an eyeshadow in a light matte brown and apply it over your whole lid up to your brow bone.

Step 3:
Apply a black pencil eyeliner on your top lash line. Use a smaller brush and dark brown eyeshadow to smudge out the eyeliner until it is soft.

Step 4:
Apply a mossy plum eyeshadow with a matte finish over your lid up until your crease. Using a small clean brush gently blend out toward your brow bone.

Step 5:
To polish off this look blend both colors on your lower lash line using a brush. This will help to make your eyes look bigger.

Step 6:
Use a cream color highlighter on your brow bone and inner corners of your eyes. To finish this look simply add mascara and brown liner. For additional glam apply gold eyeshadow to the center of your lid and in the inner corners.

How To Do A Smokey Eye For Hazel Eyes

Hazel is a delightful mix of brown and green that works well with metallic gold and olive greens. Using yellow or gold undertones will bring out the lighter flecks in your eyes. Lighter shades of purples like violet and lavender also look lovely with hazel eyes. A black smokey eye will accentuate your hazel eyes. To complete this look, we will use a combination of black and gold eyeshadows to create a golden smokey eye look that will last all day long.


Step 1:
Before we get started, you will first need to apply an eyeshadow primer. If you want your makeup to last, this step is vital. Mary Kay® Eye Primer goes on smoothly and will prevent your brown smokey eye from creasing or smudging.

Step 2:
For the base pick an eyeshadow in a light matte brown and apply it over your whole lid up to your brow bone.

Step 3:
Apply a black pencil eyeliner on your top lash line. Use a smaller brush and dark brown eyeshadow to smudge out the eyeliner until it is soft.

Step 4:
Gently apply a black eyeshadow with a matte finish over your lid up until your crease. Using a small clean brush gently blend out toward your brow bone. Be careful when it comes to black eyeshadow. Remember that a little goes a long way. 

Step 5:
To polish off this look blend both colors on your lower lash line using a brush. This will help to make your eyes look bigger.


Step 6:
Use a cream color highlighter on your brow bone and inner corners of your eyes. Apply gold eyeshadow to the center of your lid and extend to the inner corners of your eyes and down. To finish this look simply add mascara and brown liner.


Looking For More MK Makeup Tutorials?

At UnitWise we understand the importance of recommending the perfect look for your client. We hope you found this blog informative for yourself, unit, and of course, your customers as you guide them through all of the amazing products #MK has to offer.

Let us know what you thought in the comment section down below and check out our other blogs by clicking here.




Join the UnitWise Family!



*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
Read More »

Apr 24, 2018

10 Marketing Strategies To Inspire Growth

Marketing is a great way to get your product and services in front of your clients. Creating effective strategies is an essential tool for growing your MK business. But it takes time, effort, and consideration to develop and maintain a marketing strategy that resonates with your clients. 


10 Marketing Strategies To Inspire Growth


1. Create Your Brand Identity

It is important to create your own brand identity that works in conjunction with the MK image. You need to become the Independent Consultant of choice that your clients come to for fast, friendly, and affordable makeup and skincare products.

2. Invest In Your Future

Don’t be afraid to step out of your comfort zone. Festivals, farmers marketing, county fairs, and other special events with booths or tables for sale it is an opportunity to get exposure as an MK representative.

3. Never Stop Learning

Makeup is an art form that is constantly changing and evolving. So it is important to continue your education on a daily basis. You can show your clients firsthand just how beautiful they can look and feel when using MK products. As you will find out more people are visual so a verbal pitch will only take you so far. The more work you put into using the products, the more likely you are to increase your sales.

4. Offer Free Makeovers

Everyone loves a makeover, especially when it is free! When people see their transformation, they can quickly identify which products they cannot live without. Spring is in the air, and people are looking for a change of pace. Help them find their ideal spring and summer makeup look.

5. Email Marketing Campaign

As many of you already know email marketing is a great way to get your products and services in front of your audience. Being able to create an effective strategy is an essential tool for growing your business. Almost ⅓ of customers prefer to receive communication from businesses via email compared to social media and direct mail.

6. Be An Active Listener

Be sure to listen carefully to what your clients are telling you. They could be telling you exactly what they need or want without to realizing it. Don’t get too excited and interrupt them or their thought process. Focus on what they are telling you, repeat it back to them, so you are both on the same page, and use MK products to meet their needs. People love feeling important, and they are more likely to purchase one of the fabulous products you have to offer.

7. Follow-Up With Every Client

It is important to follow-up with every client after purchasing a product to ensure they are fully satisfied. Following up with a client can be as simple as sending them a “thank you” email or card. Cards are always a great way to follow-up with your clients especially when you add a personal note with details about what they bought or what they said.
Also following up with someone that did not buy from you will also give you incredible feedback. Take what they say and learn from the experience.

8. Learn How To Handle Rejection

Rejection is hard for anyone, and when you are your own boss, you need to push yourself even harder. You have to treat every potential client as special, despite being rejected. Focus on building lasting relationships with everyone you come into contact with, and you will slowly see your client numbers climbing.

9. Stay Organized

Spring is the perfect time to organize your MK business. When you know where everything is you can quickly respond to your client's needs. And when you are a UnitWise member, you can record product and personal information about a client in your account, so you always have it on hand.

10. Always Add An Element Of Fun

At the end of the day, it is important to do what makes you happy. By adding an element of fun to your business, you will find it easier to reach more and more clients. Your clients will love attending your parties and getting their favorite MK products from you. They could order their products online, but they come to you because you make the experience enjoyable.

Grow Your Business with UnitWise

As always your friends at UnitWise are here to help you grow with business advice and makeup tips that will blow your clients away. If you enjoyed this article let us know in the comment section below and check out our other blogs by clicking here.

If you are not already a member of UnitWise, you’re missing out! But since we’re friends, I will give you a free 15-day trial. See for yourself how easy it is to manage your business, unit, and clients all in one convenient location.








*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.


Read More »

*UnitWise is not affiliated with Mary Kay

Copyright © 2016 SPAN Enterprises LLC. All rights reserved. Terms of Use | Privacy Policy