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Apr 24, 2018

10 Marketing Strategies To Inspire Growth

Marketing is a great way to get your product and services in front of your clients. Creating effective strategies is an essential tool for growing your MK business. But it takes time, effort, and consideration to develop and maintain a marketing strategy that resonates with your clients. 

10 Marketing Strategies To Inspire Growth

1. Create Your Brand Identity

It is important to create your own brand identity that works in conjunction with the MK image. You need to become the Independent Consultant of choice that your clients come to for fast, friendly, and affordable makeup and skincare products.

2. Invest In Your Future

Don’t be afraid to step out of your comfort zone. Festivals, farmers marketing, county fairs, and other special events with booths or tables for sale it is an opportunity to get exposure as an MK representative.

3. Never Stop Learning

Makeup is an art form that is constantly changing and evolving. So it is important to continue your education on a daily basis. You can show your clients firsthand just how beautiful they can look and feel when using MK products. As you will find out more people are visual so a verbal pitch will only take you so far. The more work you put into using the products, the more likely you are to increase your sales.

4. Offer Free Makeovers

Everyone loves a makeover, especially when it is free! When people see their transformation, they can quickly identify which products they cannot live without. Spring is in the air, and people are looking for a change of pace. Help them find their ideal spring and summer makeup look.

5. Email Marketing Campaign

As many of you already know email marketing is a great way to get your products and services in front of your audience. Being able to create an effective strategy is an essential tool for growing your business. Almost ⅓ of customers prefer to receive communication from businesses via email compared to social media and direct mail.

6. Be An Active Listener

Be sure to listen carefully to what your clients are telling you. They could be telling you exactly what they need or want without to realizing it. Don’t get too excited and interrupt them or their thought process. Focus on what they are telling you, repeat it back to them, so you are both on the same page, and use MK products to meet their needs. People love feeling important, and they are more likely to purchase one of the fabulous products you have to offer.

7. Follow-Up With Every Client

It is important to follow-up with every client after purchasing a product to ensure they are fully satisfied. Following up with a client can be as simple as sending them a “thank you” email or card. Cards are always a great way to follow-up with your clients especially when you add a personal note with details about what they bought or what they said.
Also following up with someone that did not buy from you will also give you incredible feedback. Take what they say and learn from the experience.

8. Learn How To Handle Rejection

Rejection is hard for anyone, and when you are your own boss, you need to push yourself even harder. You have to treat every potential client as special, despite being rejected. Focus on building lasting relationships with everyone you come into contact with, and you will slowly see your client numbers climbing.

9. Stay Organized

Spring is the perfect time to organize your MK business. When you know where everything is you can quickly respond to your client's needs. And when you are a UnitWise member, you can record product and personal information about a client in your account, so you always have it on hand.

10. Always Add An Element Of Fun

At the end of the day, it is important to do what makes you happy. By adding an element of fun to your business, you will find it easier to reach more and more clients. Your clients will love attending your parties and getting their favorite MK products from you. They could order their products online, but they come to you because you make the experience enjoyable.

Grow Your Business with UnitWise

As always your friends at UnitWise are here to help you grow with business advice and makeup tips that will blow your clients away. If you enjoyed this article let us know in the comment section below and check out our other blogs by clicking here.

If you are not already a member of UnitWise, you’re missing out! But since we’re friends, I will give you a free 15-day trial. See for yourself how easy it is to manage your business, unit, and clients all in one convenient location.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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