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Jul 14, 2014

Creating a Marketing Plan : Let’s get Marketing Savvy!

Not every business provides you with guaranteed fun and excitement that owning your own MK business offers its Directors and Consultants. However, most successful businesses (large and small) use similar business practices and have a Marketing Plan. So why not have a Marketing Plan for yours?  Yes, you do need business cards, a crimson smile, and a positive attitude, but it also takes a lot more. Just think about this ... “Are you still driving the same car that you had when you first started driving”? Don’t think of creating a Marketing Plan as reinventing the wheel, just improving and putting it on a pink Cadillac. Here are some great and simple steps to create a Marketing Plan that will take your MK business to the next level and make it more exciting and fun!

Your Fabulous Business:
Let’s first pin point what is currently working for you and showing you love. Now define what areas you may need improvement (Strengths and Weaknesses). How are you currently obtaining customers and team members. Word of Mouth is a great way, but there are endless possibilities out there, at least that is what Mary Kay Ash has taught us. Now think about how you are maintaining your  customers and continuing to motivate your team members. Once you are able to see what works and what hasn't, you are able to gain a better perspective of what you would like your exciting business to become. Now let’s start thinking of ways to improve and grow your business.

Endless Opportunities:
So what are your opportunities? Its time to start setting goals and make those goals a reality! Not only do you need to set goals, but also set a time limit. This will keep you motivated and inspired!

Now Let’s have some FUN:
Now its time to get creative! You have determined your strengths and weaknesses, thought about your opportunities, and set goals. Now it’s time to create an Extraordinary Marketing Plan! Now how you are going to meet those goals? Ask yourself…

Q: Wanting to reach more customers? Team members?
A: Increase your Social Media and Online presence.

Q: Wanting to maintain customers and keep your team members motivated?
A: Develop an open line of communication!

Communication is becoming easier and more fun with access to multiple channels, whether that is with social media, emails, website, or direct communication, such as a phone call or a text.

Results Time:
Once you have put in all the hard work, it’s time to look at the results! Look at the hard numbers. Has your customer base grown? What about your sales? Any growth? Where were your sales from, only new or current customers? What about your team? Has it grown? Are your team members’ businesses growing as well? The answer to these questions will help you better understand what worked and what can be improved upon. Not looking at this data and making changes, is like trying to do a smokey eye without a mirror in the dark.

Worried you don’t have enough time?
No Worries! UnitWise is an online business management and MARKETING program for MK Directors and Consultants! UnitWise was developed specifically to meet all of your business needs for less than $30 per month. UnitWise gives you ALL the tools you need to market and grow your business through the use of  Email Marketing with Enhanced ReportText BlastsConference CallingCustomizable Website, and Social Media Integration, as well as the ability to run multiple Reports.
Now it's time to get started on that Marketing Plan and have fun growing your business!
Click here to learn more about UnitWise’s business management and marketing features and contact the Hero at UnitWise by calling 704-234-6006 (No worries, we don’t use phone trees). 

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