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Nov 30, 2017

How to Capture the Corporate and Business Market

Have a holly jolly Christmas--it’s the best time of the year! The holiday season is officially here! ‘Tis the season to contact people who will help to maximize your MK holiday sales. You will quickly increase your Christmas and holiday profits by reaching out to small to medium size companies and corporations. Suggest MK products and gift baskets for both their employees and top clientele! Here is how to capture the corporate and business market this holiday season to boost your sales volume.

How to Capture the Corporate and Business Market

There are several advantages to selling to Businesses.

Larger Sales Quantities:
  • Corporate offices and businesses tend to place much larger orders.
Reach New Prospective Clients:
  • Be sure to include your business card reminding the receivers about MK’s 100% satisfaction guarantee. This will open the door for them to contact you after the holiday season.
Repeat Business:
  • By providing quality gifts and fantastic customer service, these businesses will continue to purchase from you year after year.
Additional Purchases:
  • When you deliver your products to the business be sure they are wrapped and ready to present. Staff members may wish to purchase additional items for their friends and family. Be sure to bring additional business cards, MK catalogs, and products.

Facts about Holiday Corporate and Business Sales:

Larger businesses spend between $20-25 on average on gifts for staff members and $30-40 on gifts for top clients. Additionally, most businesses in your local area are never contacted about providing holiday gifts to staff members. The IRS even allows businesses to deduct $25 per gift!

Contact these types of businesses this year:

  • Banks 
  • Churches
  • Clinics
  • Car Dealerships
  • Contractors
  • Doctors
  • Dentists
  • Hotels
  • Insurance Companies
  • Local Start-Ups
  • Realtors
  • Restaurants
  • Social/Civic Groups
  • Veterinarians

Ready Set Go!

Now until December 25th is the biggest holiday sales season of the year. Your Heroes at UnitWise hope you have found this blog useful and informative. Like, comment, and share this information with members of your unit!

Use UnitWise to schedule consultants, business orders, and so much more! Don’t have a UnitWise account, yet? Click here to sign-up for your free 15-day trial and see how we can help improve and simplify your MK business year round!

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Nov 29, 2017

Learn How to Prepare and Care for Winter Skin

Winter is coming! And let’s face facts, it's not good for your skin. Between harsh winds, frigid temperatures, and dropping humidity levels your skin can be sap of its natural oils, leaving it dry and scaly. Use this season as an opportunity to educate your clients! As they start to pull out their winter wardrobes, encourage clients to adjust their daily skin care regimens to prevent seasonal beauty blunders. Help your clients learn how to prepare and care for winter skin.

Help your clients winterize their skin by taking some needed precautions:

Learn How to Prepare and Care for Winter Skin

1. Adjust Your Routine

Remind your clients that their summer skin care routine will not cut it during harsh winter months. Typically, lightweight lotions are suited for summer month while richer creams are a better option in winter to help create a barrier against the elements.

Recommendation: MK’s Intense Moisturising Cream (Dry); this product locks in hydration for up to 10 hours.

2. Change Cleansers

Cleansers are made to strip your skin of makeup, but it also removes natural oils. This can cause dry skin and lead to visible lines and wrinkles. Recommend a gentle cleanser for your MK clients.

Recommendation: MK’s Botanical Effects® Cleanse Formula 1 (Dry Skin): This cleanser will gently clean your client’s face without stripping natural oils.

3. Exfoliate

Because of the cold temperatures outside and dry indoor heating, skin cells are left dehydrated and die faster during winter months. Exfoliating is important to buff away those dead skin cells so new cells can come in. It is recommended that your clients exfoliate once or twice a week depending on their skin type.

Mk’s TimeWise® Microdermabrasion Refine is an advanced exfoliator recommended and used by dermatologists.

4. Protect

Even during winter months, it is important for your clients to remember sunscreen. While it may appear less sunny, UV rays are still harmful to the skin.

Recommendation: Mk’s CC Cream Sunscreen Broad Spectrum SPF 15*; this foundation offers lightweight coverage for a natural and flawless look but also contains needed sunscreen.

5. Lip Scrub

A common issue is cracked dry, lips. Help your clients fight back with a sugar scrub.

Recommendation: Mk’s Satin Lips® Shea Sugar Scrub; it will gently exfoliate your client’s lips and leave them conditioned, soft, and smooth.

How Do You Prepare Your Skin For Winter Weather?

Your Heroes at UnitWise wish to provide you with expert makeup, beauty, and MK business advice. We hope you found this blog informative and helpful as you encourage your clients to learn more about #MK Skin Care.

We suggest sharing this blog post with your unit members as they advise their clients. For more beauty advice click here, we're always ready to help you grow your MK business.

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Nov 28, 2017

Encourage Your New Holiday MK Recruits

Another Thanksgiving has come and gone for those of us in the US. Now we can all look forward to Christmas and the New Year. While the holiday season is a peak time for sales, it is also an opportunity to build your team. Share this step-by-step guide with your recruits and show them how easy it is to get started with MK this holiday season.

Step 1: Where Do I Start?

  • Make a list of everyone you know with skin; you should aim for a list of 75 or more people. Be sure to complete this step before you do anything else.
  • Use your datebook or your cell phone to schedule 8 - two-hour windows when you are free to hold appointments. These can be spread out over several days, or however, it works best for you.
  • Take advantage of the holiday season by helping your friends and family finish their shopping.
  • Use your list of possible clients and calendar to start booking your first party!
  • Sign-up for your free 14-day trial with UnitWise!

Step 2: How to Set/Hold an Appointment

  • Contact your recruiter and schedule a time to shadow her at two parties within your first month.
  • Create a business website with UnitWise
  • Contact your Heroes at UnitWise are assistance setting up your account
  • Open your business Facebook, Twitter, Pinterest, and Instagram account
  • Practice your pitch with your friends and family
  • Purchase business cards. Remember you are a business owner and every experience is an opportunity to recruit fellow consultants and/or clients.

Step 3: How Do I Accept Payments?

  • Most of your clients will want to pay with a credit or debit card, so it is well worth your while to invest your time and money into Propay
  • Sign up for Propay for $39.95 a year.

Step 4: Become an Expert in All Things Beauty!

  • MK provides amazing training programs for all sorts of product and colors.
  • Complete training programs.

Step 5: Get Your Mind in the Game and Pat Yourself on the Back!

  • You have taken an incredible step toward a gratifying career. You’re no longer shackled to the endless rat race. Many people limit themselves to what they think they can accomplish, but you know that there is no limit to where or what you can do.
  • You are heading straight to the top!
  • Keep your priorities in line this holiday season, remember your family and relationship with God should always come first.

If you are not a member of the UnitWise family now is the perfect time to join the thousands of MK ladies already benefiting from our innovative features. Sign-up for your free 15 day-trial with zero obligations today!
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Nov 25, 2017

The Time Has Come Remain Calm and Keep Your Sanity

The Time Has Come Remain Calm and Keep Your Sanity

The decorations are up, commercials are everywhere, and Christmas music is streaming from every home. That's right, after so much talk the time has come…. Remain calm and try to keep your sanity… ♬♪♫ ヾ(*・。・)ノ ♬♪♫ IT IS CHRISTMAS TIME!!!!!!!

What better way to kick-off the holiday shopping season than Small Business Saturday! As an MK Director or Consultant, you are a small business owner. Encourage your clients to shop locally in addition to purchasing all of their skin care and beauty needs.

You offer personalized services without the hassle of the mall plus you can deliver right to your client's door and provide in personal tutorials. Let your clients know! No more parking lots, long lines, or crazy holiday shoppers. Unlike most stores, you offer a 100% satisfaction guarantee!

Tis the season! Shop and support your local small businesses! You and your clients cannot buy happiness but you can buy local, and that is kind of the same.

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Nov 23, 2017

What Are You Thankful For?

What Are You Thankful For?

Happy Thanksgiving, everyone! I hope you have an absolutely amazing day celebrating with your family and friends. It is the perfect time to remember all those you are thankful for this year.

Thanksgiving is a very special time of year for all of those within the MK community. It was MK’s founder Mary Kay Ash’s favorite holiday, and we reflect on her legacy by giving thanks for our many blessings.

Today I will be cooking and eating up a storm today, but I wanted to take a moment to tell you that the whole UnitWise family and I are so grateful for all of you. I feel so lucky to be writing for such a wonderful, Christian, and kind community such as MK. You inspire me each and every day to be and do better.

How will you be celebrating today?
What is your favorite part of Thanksgiving?

P.S. I am always excited for my Mom’s sweet potato pie…..
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Nov 21, 2017

Packing Tips and Tricks That Will Change Your Life

Are you looking forward to a special getaway and/or family get-togethers this week?! Traveling over the next week might be slightly stressful…. I can already see your eyes rolling in agreement. Wednesday is supposedly the busiest travel day of the year. While I cannot help you get home faster or make your kids stop fighting in the backseat, I can share packing tips and tricks that might very well change your life!

Packing Tips and Tricks That Will Change Your Life

1. Roll Your Clothes

Instead of folding your clothes roll this for faster packing and maximizing your space. Only fold your delicate and easily wrinkles clothes.

2. Cover Your Footwear

No one wants his or her dirty shoes (Or foot smell) on his or her clean clothes. Keep your shoes off your clothes by placing them in a bag or a shower cap.

3. Try Two for One

Pack two tops for every bottom. You are much more likely to re-wear a pair of pants then a top. So avoid over packing and pack two different tops for every bottom. This holiday season packs a light and dark pair of denim jeans to go with any occasion.

4. Inside Out

Another great way to avoid wrinkles and prevent statins is to pack your clothes inside out. This way if there is any debris or dirt in your bag your clothes will be safe.

5. Heavy Items on Bottom

Pack all of your heaviest items closest to the wheels of your bag. When you are packing a rolling bag, you must consider how your items will react to that position and motion. The number one rule for keeping everything in place and keeping it upright without holding it is keeping all heavy items near the wheels, so the weight is evenly distributed.

6. Laundry Freshness

Don’t you just love the smell of fresh laundry out of the dryer? Well, this holiday travel season pack a few dryer sheet in the bottom and top of your suitcase. This will keep your clothes smelling clean like they came fresh out of the dryer.

7. All Liquids in a Plastic Bag

I honestly can not tell you how important this is. I have learned from personal experience more than once to pack all liquid makeup bottles, lotions, shampoo, and anything else in plastic bags to avoid leaks. Trust me the last thing you need to worry about on Thanksgiving is your favorite shirt being ruined before meeting the in-laws. Plus you will be able to see everything in one place without digging through your suitcase.

8. Recyclable Tote

Pack a recyclable tote for a day trip or to separate your dirty laundry from your clean clothes for the trip home.

9. Control Your Cords

Completely avoid the tangled mess of various wires by rolling them up tightly in a sunglass case. It is super easy to open/close, pack and they will not be going anywhere. This is also a great way to pack your jewelry.

10. Car Trash Can

This trick is especially perfect for those of you traveling with young children or long distance trips. Use a plastic cereal container as your car’s trash can and avoid scattered trash. The last thing you want is bottles and fast food bags falling out of the car when meeting the family.

Safe Travels From Your Friends At UnitWise!

Whether you are going home for Thanksgiving or meeting your significant other's family, there is traveling involved-- and in extension the ever-daunting task of packing. Use these tips because every inch of space in your suitcase is valuable real estate.

Please drive safe, no matter where your holiday travels take you! Your Heroes at UnitWise hope you have enjoyed this informative blog! Like, comment, and share this post with friends, family, and clients traveling this Thanksgiving.

If you are not a member of UnitWise now is the perfect time to join the thousands of MK ladies already benefiting from our innovative features. Sign-up for your free 15 day-trial with zero obligations!

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Nov 20, 2017

How to Turn Your Open House into a Virtual Experience

Tara Geraghty Shares Her Best MK Open House Advice for the MK Community

With the holidays right around the corner, it is essential to learn new tactics and strategies for achieving your goals. To help you prepare for the holiday season, the Heroes at UnitWise interviewed Sales Director, Tara Geraghty, to learn how to turn your open house into a virtual experience.

How to Turn Your Open House into a Virtual Experience

Tara Geraghty Open House Advice for MK Consultants

Tara Geraghty decided to move her holiday open house online because her clients were spread out all over the country. Within the first eight years of her MK career, she moved seven times to over three states. When she moved back to her home state of New Jersey, she discovered that she was still an hour or two hours away from her clients because of traffic.

The distance and time made hosting a traditional open house difficult for her clients. However, she still wanted to share with all the fantastic new products MK had to offer. So she had the idea of turning her traditional open house into a virtual experience through Facebook.

How to Host an Open House Facebook Party:

If you have never done a Facebook party before, don’t worry it is super easy! Write out what you want to say for each step and product during your Facebook party.

  1. Create a Facebook event using your business profile
  2. Post product pictures, information, and links
  3. Send out Facebook invitations to your friends, family, and clients
  4. Encourage your invitees to post about your upcoming party
  5. Advertise about the event online in the days and weeks before the event
  6. Schedule an email marketing campaign using UnitWise

When inviting clients do not exceed 500 invites! Facebook will flag this action as spam. You are not inviting everyone on your friendslist. This event is for your friends, family, and interested clients. Also while sending out invitations and during the party be sure to include a disclaimer portion. If another MK Director or Consultant's client is attending your event encourage them to shop and support their MK representative.

To successful host a virtual open house you will need to remind your clients and friends of the event. Let's face it people are invited to a ton of Facebook events. If you do not promote your open house, it will be lost in the sea of Facebook events.

Commit yourself to spending time each day checking on your event by welcoming guests and posting. Before the event, you will need to be online and ready to go. Interact with your attendees and common back promptly.

More MK Career Advice

Join us, your Heroes at UnitWise Tuesday, November 21st at 2 pm EST, to learn how to overcome booking objections and reach holiday sales goals. During our next webinar

“How to Overcome Chilly December Booking Objections” your Heroes will share experiences business advice and provide information on how you can make this the best holiday sales season ever!

Sign-up today and learn expert techniques for conquering your goals and booking more parties. Click the button below to reserve your place today!

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Nov 16, 2017

How to Plan the Ultimate 12 Days of Christmas

Over the years the 12 days of Christmas have snowballed in popularity. As an MK Director, you can join in on the fun and offer your clients 12 individual gifts for their loved one. Here is how to plan the ultimate 12 days of Christmas. Turn a boyfriend or husband into a hero this Christmas!

How to Plan the Ultimate 12 Days of Christmas


One great way to get the word out about your MK gift set is to post pictures of the collection on social media. But probably the most effective way to let your clients know is by simply calling. Here is a straightforward script you can use for calling husbands and boyfriends of MK lovers.

“Hi, (His Name), this is (Your Name) I am (Her Name)’s Personal MK Consultant. (Her Name) listed you on her suggestions card as someone who gifts her throughout the year. I have a fabulous promotion this holiday season that includes everything on her wish list plus new products just released. What do you think?"

( To learn how to respond please read our blog post tomorrow)

Possible Products to Include:

  • Oil-Free Makeup Remover
  • Satin Lip Set
  • Cleansing Cloths
  • Body Lotion
  • Hand Cream
  • Item from Body Collection line
  • TimeWise Product
  • Lash Primer and Curler
  • Mascara
  • Lip Gloss
  • 3 Lipsticks
  • Brush Collection

Set Yourself Up For Success:

With this gift set, you can quickly meet your holiday goals in a matter of days! However, to make the most out of the holiday season you will need the latest MK technology backing you up every step of the way. Your Heroes at UnitWise are here for you with the ultimate MK business management solution. This year use UnitWise to schedule client consultant, Stop ‘N’ Shop’s, product orders, organize individual makeup preference, create gift certificates, and so much more!

Don’t have a UnitWise account, yet? Click here to sign-up for your free 15-day trial and see how we can help improve and simplify your day-to-day business!
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Nov 15, 2017

What's Next After Your Holiday Open House?!

Mary Kay Director wrapping holiday gifts after holiday open house

So, you had a successful MK holiday open house! Congratulations! I knew you could do it. But what's next after your holiday open house? Here is what your Heroes at UnitWise recommend following your Christmas MK presentations.

What's Next After Your Holiday Open House

Make a List:

Type up this list on your computer and save it where you will be able to find it each year:
  1. What was the theme of your holiday open house?
  2. What did you enjoy most about your open house?
  3. What items sold the most? What items sold the least?
  4. What did you not like or what didn’t work well?
  5. What gift packages sold well and what didn’t?
  6. Types of gifts bought --- friends, family, or coworker?
  7. What snacks did you provide?
  8. Did people enjoy your snacks and beverages?
  9. How was your timing? 
    1. Day of the week
    2. Time of the month
    3. Did you start early or late?
  10. What marketing strategy did you use?
  11. Was your strategy successful?

This list will help during next year's planning. It will remind you of what you did well and what you wanted to change. It might be a little silly sounding but you will be surprised how much you will forget in a year. So next year look back at your notes and plan an even better party.

Personal Wish List

Do you remember that personal wish list you had your client fill out during your open house? Great! Now is the time to start following up by calling their husbands, daughters, or whomever they suggested. Do it soon before they finish their holiday shopping done.

What should a Mary Kay Consultant do after her holiday open house

Private Appointments

Call the clients who could not make it to your open house, and invite them to your home for a private appointment where they can see your MK holiday line. Be sure to have a small display ready for them to view and be prepared to show them trending holiday makeup looks. Once you have established a specific time decide where they would be most comfortable. I highly suggest your home but a nice alternative is a laid-back coffee shop.

Now until December 25th is the biggest holiday sales season of the year. If you have the time consider participating in a gift show or open a booth at your local holiday festival. We hope you had a fun and profitable holiday open house! Please like and share this blog with your unit in preparation for next years open house.

Comment down below and share your holiday open house experience!

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Nov 14, 2017

Things You Need to Hold an Amazing Holiday Open House

Sleigh bells ring, are you listening? The holiday season has already started! This time between Halloween and Christmas can be one of your most profitable time in your MK business. You are offering a personal gift-giving service that is hosted in a cozy environment instead of crowded stores. You client ranges from young - old and women - men. We recommend you take this time to organize an open house. Here are the things you will need to hold an amazing holiday open house!

Things You Need to Hold an Amazing Holiday Open House


The perfect time to host your open house is mid-November because it is early enough for your clients to start their holiday shopping. Plus they still have lots of friends and family to still shop for. Be sure to send out an invitation, and then follow up with those you invited by phone. This will give a more personal touch and encourage commitments. Please do not rely on clients just showing up or calling you to RSVP.

Wrapping Station:

In the weeks prior to the event, you will need to pre-wrap lots of different gifts and organize them, so you will know what they contain. Emphasize pre-wrapped gifts to your clients and be sure to set up an area where you can wrap up anything addition or create customized baskets.

For the pre-wrapped presents and baskets be sure to organize and label them like $15, $20, and $25, so it will be easy to find the appropriate gift for teachers, co-workers, and stocking stuffers. In advance let your clients know that these are made up and ready to go.

Holly Jolly Atmosphere:

Your clients and people in general buy with their senses. So pump up the Christmas vibe hard! From how you present your products to the music playing and of course adding the smell of fresh baked cookies. You want your clients to feel they just walked into Christmas and put them into the mood to buy.

I recommend burning a strong holiday fragrance candle to help set the mood. Play low holiday music and have your home fulling decorated for Christmas. Serve a light refreshment like freshly baked Christmas cookie with a holiday punch. Or go the extra mile with warm apple cider. Place your cider in a crock-pot and just add cinnamon!

Your Products:

Knowing what to sell will have a massive impact on the success of your holiday open house. Your MK gift sets under $20 and $25 will sell best, but it is essential to prepare a variety of prices. Have the products within each box displayed out front with samples so they can see and test what intend to buy.

Goody Bags:

Each client/visitor should be given a goody bag on entry. It should include samples, an MK catalog, MK Christmas wishlist, and personal MK wishlist. On the personal wish list ask them casually to submit their phone number and include a separate line such as their husband's number. There is a perfect way to approach him late with your gift services such as the 12 days of Christmas boxes idea. You can include the products she wanted in the boxes giving a personal touch. However, be sure they give you their personal wish list when they leave!!

When you plan ahead and start preparing your holiday open house early, it can be a fun and profitable experience your clients look forward to each year! For all of your planning needs, UnitWise is here for your every step of the way!

If you are not a member yet what are you waiting for? Now is the perfect time to join the thousands of MK ladies already benefits from our innovative features. Sign-up today for your free 15-day trial with zero obligations!
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Nov 13, 2017

How to Increase Facebook Engagement and Grow Your Business

MK Director uses Facebook to grow her business by communicating with her clients
Are you ever confused when one of your posts gain a ton of likes and comments while another is left unloved? There are so many ideas out there on how you can “trick” Facebook, but unfortunately, Zuckerberg’s creation is smart and way ahead of any scheme. Learn how to increase Facebook engagement and grow your business!

How to Increase Facebook Engagement and Grow Your Business

Be Original

We are all guilty of recycling graphics and posts we find online from other MK Directors and Consultants. This seems okay for the short term but unfortunately, it is not your voice, and your community will notice.

Consider this. If the MK community posts the same image or the same content, your clients are seeing the same thing multiple times and will scroll by your post. Find themes and topics that will get your clients talking. Expand on ideas and be creative! Make your graphics and chat with the members of your Facebook group, this will help you to build your voice and grow your community.

Know Your Audience

Research your Facebook friends and group to learn what days and times get the best engagement. Take notes over the course of a few weeks and tweak your content and post schedule. Is the best time early in the morning before they go to work or Sunday afternoon?

Get to know your audience and what days/times are best for getting views and traction.

MK Consultant using Facebook engagement to grow her MK business Engage With Your Clients

Let’s be honest there are lots of makeup brands and MK consultants who are trying to reach your clients. Your biggest challenge is adding value to already marvelous products to keep your community coming back. An excellent way for you to add value to your business is by offering makeup advice and tutorials.

Start small, each week build on what you did the previous week. As your posts gain interest and people start commenting be sure to reply and engage with your clients; it will make a huge difference. Show your clients you are watching, interested, and you care about them.

Follow these tips to grow your business through engagement, knowledge, and originality. Learning how to use Facebook to grow your business is critical to your success. In today's society so much of our lives are spent online it makes sense we use social media to connect with people and business.

Your Heroes at UnitWise hope you found this post helpful and informative. Like, comment, and share this post with your unit to help with their growth! It is crucial for each person in your unit to know and understand the importance of social media and how it can impact the reach of their businesses.

UnitWise the ultimate MK business management solution

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Nov 9, 2017

Most Common Email Marketing Mistakes to Avoid

MK Director prepares for holiday sale by avoid email marketing mistakes

Email marketing is a great way to get your products and services in front of your clients. Being able to create effective strategies is an essential tool for growing your MK business. Clients are ⅓ more likely to respond from communication from MK consultants via email compared to social media and direct mail. To help with your MK holiday sales here are the most common email marketing mistakes to avoid.

Most Common Email Marketing Mistakes to Avoid

1. Sending Without Testing

For your next campaign be sure to send several test emails to yourself before sending them out to your clients. View your email on your mobile device, desktop, and different internet platforms (Google chrome, firefox, and internet explorer.) How your email is view can vary based on where the email is opened.

Also, make sure your links work, images load correctly, and there are no grammar or spelling mistakes. This email marketing mistake can be fixed in a matter of minutes but failing to do so can hurt your chances of a future sale.

2. Consent Before Hitting Send

Be sure you have consent from your client to send MK business emails. If you send prospective clients an email without their permission, you run the risk of being marked as spam. This is why buying lists of email addresses are a bad idea.

Also, it goes against the Terms of Service for almost all email service providers. Remember it is easier to sell to someone who knows you than it is to sell to someone whom you never met. Since the individuals on a random email list do not know you, they likely won’t appreciate your emails and will mark them as spam.

MK consultant avoids common email marketing mistake this MK holiday sales season

3. Importance of Bounce Rates

Ever heard of a hard bounce? Well, this is when your emails are marked as spam repeatedly in high numbers. Your bounce rate is a primary factor internet service providers (ISPs) use to determine your reputation, so if you have a high number of bounces, it will lead to your emails not being allowed in your client’s inboxes. So please for the sake of your business please only email those who have subscribed to you. Also, make it easy for your clients to unsubscribe and avoid the blacklist.

4. Subject and Sender

A major key to your MK holiday email marketing campaign is your subject and sender info. These are critical when your client is deciding to open or not open your message. First and foremost, your sender line should be easily recognizable. Clients should be able to understand who send the email quickly. Secondly, you must interestingly convey the contents of your message. However, never create a subject line that is not consistent with the message. If you have ever been aggravated by a YouTube video using click bait to attract views, you will understand.

5. Email Marketing Reports

With your UnitWise account, you will receive a report detailing the effectiveness of your MK holiday email marketing campaign. This should never be ignored! It will tell you the number of recipients, bounce rate, and the number of invalid email address. The information you learn here is essential for improving your next email marketing campaign and reaching out to your clients.

10 Tips For Successful Email Marketing:

1. Your subject line should be no longer than 40 characters
3. Make your subject lines unique
4. Create coupons, blogs, or write papers on your website to attract subscribers
5. Make it easy for readers to skim content
6. Provide quality useful and timely information
7. Ask questions of your clientele
8. Keep it short and to the point. Avoid lengthy paragraphs
9. Don’t overdo it. Focus on quality not quantity and frequency
10. Experiment. Run Analytics. Adjust. Repeat

Your Heroes at UnitWise understand creating your MK holiday email marketing can be intimidating. However, we will be there with you every step of the way. If you are not already a member, we encourage you to sign-up for a free 15-day trial to see how we can improve and simplify your MK holiday sales season.

Like, comment, and share this post with your unit! It is crucial for your unit to know and understand the importance of marketing and the most common email marketing mistake to avoid this MK holiday sales season.

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Nov 8, 2017

How to Clean Your Makeup Brushes

As an MK Director or Consultant, it is important to protect your investments! One way to do this is by protecting and properly caring for your brushes. According to dermatologists makeup brushes should be thoroughly cleaned on a weekly basis at the very least to prevent bacteria building up. Teach your clients and unit members how to properly to clean makeup brushes.

How to Clean Your Makeup Brushes

How Often Should I Clean My Brushes?

At the very least you should clean your makeup tools once a week to prevent buildup. Because these brushes are used on the face, the cleaner, the better. Brushes used near eyes should be cleaned daily, and this is non-negotiable.

Cleaning your MK makeup brushes really can extend the lives of the bristles and make for a better application. The hairs on your brush and sponge applicants are porous so they hold on to oils and debris so if the tool is dirty the application will be spotty and difficult to blend.

What Should I Use to Clean My Brushes?

The best method for cleaning your makeup brushes requires only a little water and soap. I highly suggest using the Mary Kay® Brush Cleaner. It helps to condition the bristles and protect your investment. After cleaning, the brushes feel new and perform like new.

How Do I Clean My Brushes?

Follow these simple steps to ensure your brushes are clean and feel good as new.
  1. Wet brushes with warm water (NOT hot)
  2. Use 1 to 3 sprays of MK’s brush cleaner or a drop of soap in the palm of your hand
  3. Gently massage the bristles in your palm using a clockwise motion
  4. Rinse the bristles
  5. Using a clean towel squeeze out any excess water
  6. Let your brushes dry with the bristles hanging off the edge of the counter so they can dry in the correct shape.
Never EVER let your MK brushes dry on a towel! This will cause your bristles to be mildewed causes breakouts and other reactions.

When Do I Need to Toss My Brushes?

It is time to toss your MK brushes when the bristles start to shed or delay. This cannot be emphasized enough that having the right tools are just as critical as having the right MK product.

More Beauty and Makeup Advice:

Your Heroes at UnitWise hope you found this blog informative and helpful for guiding your clients and unit through the #MKlife. We suggest sharing this blog post with your clients and unit members to help with makeup advice.

Our goal is to arm you with expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow.

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Nov 7, 2017

Unique Ways to Sell MK this Holiday Season

The holidays are right around the corner jingling all the way, and savvy MK Directors know that you need to start planning your holiday sales strategy now. Start your planning early and focus on your day-to-day operation with these unique ways to sell MK this holiday season. Start the season off right by launching a profitable holiday marketing campaign today.

Unique Ways to Sell MK this Holiday Season

Charity Party:

Christmas is not only the season of gifts, but it is also the when people start donating to various charities. Host a special MK party where a portion of the proceeds will be given to your favorite charity. Your clients do their holiday shopping while donating to a good cause. 

Holiday Stop ‘N Shop:

This idea is for perfect for those of you who have less than 100 clients. Call everyone you know and say “I will be in your area this week and I would love to pop-in for a quick 15 minutes to show you the wonderful gift ideas MK has this season. I have something for everyone on your list, plus I gift wrap and deliver the presents for you.”

Offer a special promotion for your hostesses such as ½ on any item or 25% off their purchases.

Encourage them to share this opportunity with friends by offering 10% off their order for every friend attends this short party. At the end of the Stop ‘N Shop ask the attendees to fill out a profile card for an additional $5 their total purchase.

Quick Reusable Holiday Display:

Take a brow MK box or large box and wrap all sides with Christmas wrapping paper. Use this to transport your products to your holiday parties and once you have arrived lay down a solid color tablecloths and place your products on/around your box. Take your display to the next level by setting a couple of Christmas ornaments around your box and next to your products.

Pre-Made Gift Baskets:

I can not possibly stress how important it is to make several types baskets each with a different theme based on customer preferences. Make baskets for those passionate about skincare, eyeshadow, makeup, and one specifically for men. Gift baskets are perfect for shoppers on the go during the holiday season and of course the perfect solution for husbands and boyfriends everywhere.
Holiday Season Recruitment:

MK Directors can use the holiday season as a recruitment opportunity. One idea is to have a promotion that says something like: “Put some Jingle in Your Pocket this Christmas” and then list ten wonderful reasons to start your MK journey this holiday season. Encourage clients to start their own business as an independent beauty consultant today!

Plan Your Holiday Strategy Today!

It’s beginning to look a lot like Christmas everywhere you go! So as we enter the biggest sales holiday of the year, your Heroes at UnitWise will be here to support you every step of the way. From unique marketing ideas to expert makeup advice for wowing your clients. This year use UnitWise to schedule client consultants, Stop ‘N Shop's, product orders, organized individual makeup preferences, create gift certificates, and so much more!

Don’t have an UnitWise account, yet? Click here to sign-up for your free 15-day trial and see how we can help to improve your day-to-day business!

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Nov 2, 2017

How to Create an Aesthetically Pleasing Website For The Holidays

Let's face it; people make snap judgments. On average, individuals will form the first impression about a person or website in 1/10th of a second. It is essential to invest the time and energy to your MK business website before the hustle and bustle of the holidays set in. Take advantage of your UnitWise website and learn how to create an aesthetically pleasing website for the holidays with these tips!

What Makes an Aesthetically Pleasing MK Website?

So what makes a good web design? Here are six web design principles that will make your MK business website easy to use, efficient, and aesthetically pleasing.

1. Define Your Purpose

A well-designed website understands the needs of the user and as an MK Director or Consultant, your website must cater to those needs. The pages of your website need to have a clear purpose and fulfill a specific requirement. If you create a page for your clients to view and order products that goal must be clearly displayed.

2. Clear Communication

Clients and Unit members visiting your website want information quickly, so it is vital to communicate clearly. Make information easy to find and read. One way to efficiently organize your information is by using headlines, sub-headlines, and bullet points in place of winding sentences.

3. Choosing Typography

Your choice of font style is also a part of clear communication. Some fonts are easier to read online and deliver a clear message of professionalism. Sans Serif fonts like Arial and Verdana are easier to read quickly unlike Times New Roman. Whichever font style you choose to use it is essential to continue the style throughout your website.

Avoid using the font Comic Sans, the main reason being it lacks formality. You are an MK Director or Consultant and want your MK business to be taken seriously in order to succeed.

4. Color Scheme

One of the best aspects of designing your MK website with UnitWise is creating your color scheme to match your business and personality. A well thought out color palette will go a long way to enhance your client's experience. Complementary colors are used to create balance and harmony while contrasting colors are best used for text or backgrounds for easy reading.

Vibrant colors are typically used to create emotion but should be used sparingly. Don’t be afraid of white or negative space; it is essential for creating a modern and uncluttered look.

5. Images

Choosing the right image for your MK business website will help to connect with your clients and unit members. Be sure the pictures you are using are professional and display clearly.

6. Pattern Design

Studies have shown that individuals scan website in an “F” pattern. Most of what your clients will see is in the top left-hand corner of the screen while the right side is rarely viewed. Keep this in mind while designing your MK business website and mimic the natural flows of the readers.

It is easy to create a beautiful and efficient MK website by keeping these elements in mind. Having an MK business website can be the most efficient way to keep you connected with potentials customers and your Unit. Here at Unitwise, we make creating your website straightforward with no complicated HTML coding. Start designing your business website today!

Learn How to Create a Success Marketing Campaign

The holiday season is jingling around the corner, and it is time to start planning your holiday marketing campaign. Tis the season of giving and the most effective campaigns are crafted with this spirit in mind. Sign-up today for our free webinar and learn how to create a dazzling campaign and increase holiday sales!

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*UnitWise is not affiliated with Mary Kay

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