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Oct 31, 2014

Halloween Makeup Challenge

Happy Halloween! The UnitWise team was in quite the ghoulish mood today and presented me with a surprise Halloween Makeup Challenge. I have been refining my special effects makeup skills, I accepted the challenge and had 3 models that were super excited to get their Halloween face on. So won't you join me for this weeks thrilling Tips & Tricks: Halloween Makeup Challenge.

The Rules:
The Heroes explained to me: I have to create a makeup look based on a prop or accessory they have. No time limit, but I need to keep it short - so they can get back to their heroic duties. Now, let's get to the fun.

First up is UnitWise Hero Brittany

She presented me with a black widow hair accessesory. After a few minutes of mapping out her face to where I was going to put in some webs and other details, I started smoking out her eyes. 

Eyes: On Brittany's eyes, I started with a red shadow and then went in the crease with black and really smoked it out. I brought the same red color on the lower lash line and darkened the outer corners with black. I really cut the crease with the black shadow to give the look a lot of drama. 

Web detail and spider: Since the veil of her black widow hair accessory falls on the right side, I concentrated the main detail feature of this look on the left. To create the web, I just drew lines with a black eye pencil and then lightly smudged it. I went in with a silver eye pencel along the black edges to create more depth and add a little shimmer. Brittany is a big fan of glitter, so to add a bit more sparkle, I went in with a glitter liquid eye liner and highlighted certain areas of the web. 

For the spider, I pulled up a spider picture to reference and started creating the head and torso with a black eyeliner pencil. I then drew on the legs and noticed the spider didn't stand out as much as I wanted it to. To fix this problem, I went in and shaded the spider with purple, green, and orange shadows. The colors really made the spider pop and give it dimension. 

Lips: Now a black widow look wouldn't be complete without some dark vampy lips. I first lined her lips with a deep red lip liner, then filled in the outer corners with the same color. Next, I took a deep, almost blood color, lipstick and applied it all over the lips. To give the lips more depth, I applied a deep violet lipstick with a lipbrush to the center and blended out the edges. To really bring the look together I went in with a little black creme shadow and applied it just on the outer corners - blending it into the red. 

To finish the look, I applied some mascara and sprayed her face with a setting spray. 

Next up was Hero Elena.
Elena came dressed as Lt. Uhura from Star Trek. 

Eyes: For her eyes, I kept it neutral with brown shades on the lid and in the crease. What made the look was the eyeliner. I created a big dramatic wing on the upper lid and really tried to keep the ends crisp and clean. After I drew the wing, I went in with a dark brown matte shade in the crease to give the eyes more depth. Then I coated her lashes with a lot of mascara to add a lot of drama.

Face: The face was really simple. I just contoured around her cheeks and jawline, then really highlighted the cheek bone.

Lips: For the lips I kept it simple again with just a nice pinky-nude shade. This look is really about the eyes, so I didn't want to go too crazy with a bold lip. 

Just a few simple applications of shadows and contouring is all this look needed. It came out so good, and I love how the big winged liner creates that 60s mod look from Star Trek: The Original Series. 

Hero Heather Wasn't Going To Miss Out On All The Fun

Heather handed me some cat ears and told me to go to town. Okay, that might be a little fib, she didn't really tell me to go to town, but I knew I could I do something really fun for a cat look.

Eyes: I actually kept the eyes really simple. I only used black eye shadow and an angle brush to create her winged cat eyes. Then I cut the crease with the same shadow and brought the line out to meet the winged liner.

Nose and whiskers: I wanted to do something sweet to match Heathers personality, so I drew on a little heart with black eyeliner to create her cat nose. I patted on a little black eyeshadow over the heart to darken it. Then to give it a little sparkle, I used a silver glitter liquid eyeliner to make a highlight in the nose. 

For the whiskers, I just used a black eyeliner pencil to draw them on. Then I went over them with an angle brush and a little black eye shadow to smooth them out. To highlight the whiskers, I underlined them with a silver eye liner pencil and added glitter to the ends. So Cute!

Lips: The look would't be complete with out a touch of lip color. I lined and filled in her lips with a nude shade. Then I just popped a bright pink in the middle and blended it out. 

Heather's Cat Look was so much fun to create. I think the little heart nose adds an element of fun that all cats have.

I believe I rock this challenge for the UnitWise Heroes. These looks were so much fun to create for them and I can't wait to see what looks you all created for Halloween. Be sure to share your makeup looks on the UnitWise Facebook page and in our Google+ CommUNITy

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Oct 28, 2014

Brand New UnitWise Refer & Win Giveaway!

It’s that time of year, again! The Holidays are right around the corner and that means the ever-so-popular UW Referral Program is our never ending gift to you. We decided to make this year extra special! We have amped things up with our brand new Refer & Win Giveaway.

So I guess you are wondering how it works……

Well for every 4 Referrals you will of course receive a ONE MONTH FREE SUBSCRIPTION, And……..

The UnitWise user with the most referrals as of December 31st will win an absolutely gorgeous website design for your UnitWise Webpage. For users that do not have our wonderful website plan as part of their subscription, they will win 6 months of UnitWise completely free.

Want to know how to easily Refer all of your friends?

Well it’s easy! Just log into your UnitWise, click on the yellow Referral button and select “Click here to send Referral Emails to you MK Friends.”

For more details on our exciting Refer & Win Giveaway, please contact the UnitWise Heroes at 704.234.6006 or send an email to

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Oct 24, 2014

Tips & Tricks: Makeup For Mature Skin

Happy Friday! The UnitWise Heroes have been super busy behind the scenes to bring you this week's Tips & Tricks blog. October doesn't have to be all about halloween makeup (but stay tuned for next week's surprise Halloween Makeup Challenge) and the UnitWise Heroes have been noticing there're really isn't much availble for applying makeup on mature skin. We have our beautiful model, Kay, with us today and I will be demonstrating the Heroes best tips and tricks for mature skin. Let's get started...

First things first, moisturize. With mature skin you don't want to just spread the moisturizer all over the face. Instead, warm the moisturizer in your hand, then gently pat the moisturizer on the skin - starting from the neck and working upwards. This technique is more gentle,as well as it will help plump fine lines and fill pores better than just rubbing it all over the face.

Give your moisturizer a minute or so to absorb before following with a primer. I like to use a very thin serum-like consistency primer for mature skin. It glides more smoothly on the skin and absorbs more evenly. For Kay, I am using an illuminzing primer to give the skin a nice subtle glow from within. Primer is very important because it will prevent any product from settling into fine lines or pores.

After primer, let your face set for a minute. Now it's time for a touch of foundation. I like to keep it very simple and actually opt for a tinted moiturizer instead of a foundation. Anything you apply to the face will need to stay light. If you use a heavy foundation it will settle into lines and look a hot mess by the end of the day.

To apply the tinted moisurizer, I use a flat foundation brush. I will then go over the face with a domed kabuki brush to buff everything out. I do this because if I just buff in the foundation with a kabuki brush, it might settle in places I don't want it to and look very streaky. It always comes out perfect by applying it with a flat foundation brush first then using a kabuki brush.

To brighten Kay's eyes and prep the lids for shadow, I used a yellow-tone concealer and applied it with a flat concealer blush. I concentrated on the inner corner first, then blended it down and under the eye.

I started by just lightly defining the brows. Then I applyed an eye primer to prep the lids.

I started with a light matte brown for the base, blending out the edges really well. Then, I went in with a darker matte brown in the crease. I applied the color right about the crease for a lifted effect. When blending the crease color, I used upward sweeping motions so I wouldn't pull the color down. Kay likes a little shimmer, so I used an ivory shimmer as the highlight. It adds just the right amount of sparkle.

For the lower lash line, I took the same light matte brown shadow - with a tiny smudge brush - and lined the bottom lash line from outer corner to where the lower lashes end; right before you reach the inner corner. I then went in, using the same brush, with the darker matte shade just on the outer corners to really open her eyes. I always like to do this step before darkening the outer corner of the upper lash line.

I took a very dark, almost black, matte shadow - with a tiny smudge brush - and really smudged the shadow just on the end of her lash line.

For the lashes, I create a base with lengthening mascara, then go over it with a volumizing mascara. It gives them that little extra oomph. For the lower lashes I just a apply a little lengthening mascara on the outer corner. This will help to make the eyes look bigger.

Contouring is great to give a more lifted look, but the trick is to apply it very lightly. When I say lightly, I mean very lightly. Like barely tap the brush in the product then tap it on the back of your hand to get any excess off. Instead of carving out the cheekbones like a normal contour, I applied the bronzer just above the bottom of Kay's cheekbone. Blend, blend, blend, It will lift the face instantly.

For the blush, I use a mauve-pink tone and apply it just above the bronzer. You only need a little blush and focus on applying it from the hairline going inwards. Make sure to keep the angles going up to maintain the lifted effect.

 Rember to apply the blush very lightly, just like the bronzer.


For the lips, I went for a nice pinky-nude. I started with a nude liner that glides on very easy. When applying the liner I started on the bottomlip at the corner and brought the line down just on the edges. Doing it this way will make the lips look more plump. I did line the entire upper lip to match the fullness of the bottom. I applied a nice pinky-nude lipstick with a lip brush -very important- and had her blot the excess on a tissue.

I dusted a fine translucent powder all over the face to set everything. Natural looks are some of my favorite to do, and it works perfectly on mature skin.

When applying makeup to mature skin, be sure to moisturize, keep the foundation light, and matte eyeshadows work best. What tips & tricks do you use when it comes to makeup for mature skin?

If you enjoy the UnitWise Heroes Tips & Tricks, be sure to check out the enter series including:

Tips & Tricks: The Vamp Look

Tips & Tricks: All About The Mascara

Tips & Tricks: Luscious Lips

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Oct 10, 2014

Tips & Tricks: The Vamp Look

Welcome back to another week of Tips & Tricks from your favorite UnitWise Heroes! Today, I have a special treat for you. I get to create a gorgeous Vamp Look for UnitWise Heroes Brittany and Yasmine. My excitement can hardly be contained! The look for each of them is different with one focusing on plums and purples, and the other color focus will be a deep red. You will learn how to smoke the eyes, get a deep dark lip, and hollow out those cheeks. So let's get started....

One of Brittany's favorite makeup colors is purple. So I created a look based on plums and purple hues that complement her eye color and skin tone.

Face - After applying a moisturizer and blending in foundation. I dusted translucent powder under eyes. Then she needed a little contouring to really give her cheekbones dimension. I used the MK Bronzing powder in light/medium to hollow out her cheekbones, line the bridge of the nose, and contour the jawline. When doing this step, be careful not to go too heavy on the contouring. You just want a very subtle definition.
For her blush, I choose a deeper mauve shade to complement the purple hues we will use on the eyes and lips. Again, apply the blush very lightly. You just want just a tiny bit of color because the focus is going to be on the lips and eyes.

Eyes - For her eyes, I wanted to recreate a simple smokey eye but with purple accents. After priming her eye lids and lower lash line, I went in with a nude matte shadow on the lid. Then I started to cut the crease with a dark brown shade (matte). Now, it's time for blending.

Blend that crease color really well and create a "V" on the outer corner. You can keep building the color to your liking, I built up the color on the outer "V" to really open up Brittany's eyes. I took the same color on a small smudge brush and really smoked it out on the lower lash line. Tip: To make your eyes look larger, don't bring the dark color all the way to the inner corner on the lower lash line. Stop about half way and use a highlighter shade on the inner corner.

Next is the eye liner. I applied black eyeliner, then smudged it using a deep plum shade along the upper lash line. I used just a tiny bit of black when smudging out the tail for more definition. Then bring it all together with a few coats of mascara.

Lips - My favorite part of this look. With any purple lip, it is very important to use lip liner. I used a deep plum to line her lips and fill in the outer corners. Then I applied the lipstick with a lip brush for precision and accuracy. I went back over with a little more lip liner to create depth. To seal it in, I put a tissue over her lips then blotted it with translucent powder. It just gives it a nice matte finish. Viola! A Plum Vamp Look - so sassy.

Yasmine is going a bit out her comfort zone by letting me create a Vamp Look for her. I reassured her that a red lip is needed in every girl's life, and it is so flattering on her skin tone.

Face - Once the foundation was on and lightly powdered, I started contouring. Because of her deeper skin tone, I went a bit heavier on the application and blended it out really well. Since the focus of her look will be a deep red lip, I went with a more rose toned blush (matte). I just popped a little bit of color on her cheeks for a nice flushed finish.

Eyes - For her eyes, I went with a blended cut crease for definition and a bold-winged eyeliner. After priming her eyes, I applied a nude matte shade for the base. Then took a deep brown shadow on an angled brush and lined it right in the crease. Blend, blend, blend. Once the crease has been defined, I took a black eye liner and created a bold wing. I smudged it out with a black shadow for a light smokey effect. I took the same black shadow and blended it just on the outer end of the lower lash line.  To finish the eyes, apply a few coats of mascara.

Lips - To start, line the lips in a deep red shade, and then fill them in. To give Yasmine's lip a little more depth and extra vamp-ness, I used a deeper red shade to go over the liner. To finish, I put a tissue over her lips and blotted it with translucent powder. This look is simple and just gorgeous.

Myself, Yasmine, & Brittany are Vamp-tastic today.

Anyone can rock this look. It is really easy to recreate on your own by keeping the eyes simple and smokey, then choosing a deep lip color that is either matte or satin finish - glossy dark lips are really difficult to keep from feathering and fading away. What tips and tricks do you have for a sultry vamp look?

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Oct 6, 2014

MotivationMonday: The Makeup Look Challenge

The Makeup Look Challenge
It's a perfect Monday to try a new challenge. I think the football season has sparked some competition in the UnitWise Heroes lately. They have come up with a new challenge to keep their MK makeup knowledge on point and have been very passionately refining this challenge for you all - by playing it every day. At 4 o'clock when we usually have a nice moment to catch up and chit chat, the Heroes are playing The Makeup Look Challenge. It is a blast and would be a great game for your team building meetings or just play with your fellow Directors & Consultants. The UnitWise Heroes want you to take The Makeup Look Challenge and see what MK products you would put together to recreate any makeup look. 

The Rules
1. Find a makeup look you want someone to recreate using only MK makeup products. This can be a makeup look you find in a magazine, online, or our favorite: Pinterest. 

2. Show the image to the challenger and set a time for them to choose all the needed products. We started at 3 min to get the hang of it, and now the challenge must be completed in 1 min. 

3. There are 3 categories that must be filled to win: Eyes, Lips, Face. If you can't fill in one of the categories, then you lose the challenge. 

Whoever can fill in all three categories with everything needed to recreate a look in less than 1 minute (or whatever time you choose) wins.  

This challenge is really fun to play and a great way to learn all the different products MK has to offer. Here is an example of how it's done...

What MK products would you use to recreate this look? (put a minute on the clock....and.....go)
Luminous Wear foundation
Blush - Shy Blush
Bronzing powder - Light/medium
MK translucent powder

Brow Definer Pencil - Brunette
Mineral eye color - Spun Silk and Hazelnut
Gel eyeliner
Ultimate Mascara

Lip gloss - Pink Parfait

Take the Makeup Look Challenge with your fellow Directors and Consultants and see if you know all the different products. The Heroes suggest for added difficulty, try some trending Fall looks to recreate. Have a great Monday. 

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*UnitWise is not affiliated with Mary Kay

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