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Oct 14, 2019

10 Simple Marketing Strategies for Independent Business Growth

A small business owner utilitzes content marketing to enhance her small business as a Mary Kay consultant.
Small business owners rely on a stellar marketing plan to ensure that their products and services reach clients.

Creating an effective marketing strategy is an essential tool for growing your Mary Kay business.

However, it takes time, effort, and consideration to develop and maintain a marketing strategy that resonates with your clients.

Find out the best way to manage small business marketing here.

10 Marketing Strategies To Inspire Growth

1. Create Your Brand Identity

It is important to create your own small business owner brand identity that works in conjunction with the Mary Kay consultant image. Become the consultant your clients come to for fast, friendly, and affordable makeup and skincare products.

2. Invest In Your Future

Don’t be afraid to step out of your comfort zone. Content marketing saturates every industry, so make yours unique!

Festivals, farmers markets, county fairs, and other local events with booths or tables for sale are an opportunity to get exposure as a small business owner.

3. Never Stop Learning

Makeup is an art form that is constantly changing and evolving. On the same note, it is important to continue your evolution on a daily basis.

Through many different tactics, you can show your clients firsthand just how beautiful they can look and feel when using MK products.

You may try different marketing plans, and determine which works best for different types of clients. Many clients may want a visual demo rather than a verbal pitch.

The more work you put into promoting your products, the more likely you are to increase your sales.

4. Offer Free Makeovers

Everyone loves a makeover, especially when it is free!

When people see their transformation, they can quickly identify which products they cannot live without. Fall is in the air, and people are looking for a change of pace.

Add free demos to your marketing strategy to help them find their ideal seasonal makeup look.

5. Email Marketing Campaigns

As many of you already know, email marketing is a great way to get your products and services in front of your audience, especially as a small business owner. Being able to create an effective strategy is an essential tool for growing your business.

Almost ⅓ of customers prefer to receive communication from businesses via email compared to social media and direct mail.

6. Be An Active Listener

Be sure to listen carefully to what your clients are telling you. They might be giving you the direction you need.

Cater your small business marketing plan towards your clients. Understand them and engage with them to determine their interests and needs.

You may be able to cater your marketing plan to fill a certain need in their lives and promote your small business from a different angle.

Plus, people love feeling important and heard, and they are more likely to purchase one of the fabulous products you have to offer if you are able to treat them less like a client and more like a person.

7. Follow-Up With Every Client

It is important to follow-up with every client after purchasing a product to ensure they are fully satisfied.

Following up can be as simple as sending them a “thank you” email or card. Cards are always a great option because they are tangible and personable.

Don't forget to include a personal note about them or the product they chose!

Also, following up with someone who did not buy from you can give you incredible feedback. Take what they say and learn from the experience.

8. Learn How To Handle Rejection

Rejection is hard for anyone, and when you are a small business owner, it can be even harder. Small business marketing requires pushing yourself even harder to experience growth.

Treat every potential client with respect, despite rejection. Focus on building lasting relationships with everyone you come into contact with, and you will slowly see your client numbers climbing, regardless of whether or not you experience immediate revenue gain.

9. Stay Organized

Fall is the perfect time to organize your MK independent business.

Create a reliable process in order to respond quickly to your clients' needs. When you become a UnitWise member, you can record product and personal information about each client in your account, so you always have it on hand.

10. Always Add An Element Of Fun

At the end of the day, it is important to do what makes you happy. By adding an element of fun to your business, you will find it easier to reach more and more clients.

Your clients will love attending your parties and getting their favorite MK products from their favorite Mary Kay consultant. Instead of ordering products online, they will want to come to you because you make the experience more enjoyable.

Grow Your Independent Business with UnitWise

As always your friends at UnitWise are here to help you grow your independent business with small business marketing advice and makeup tips that will blow your clients away!

If you enjoyed this article let us know in the comments section below, and check out our other blogs by clicking here.

If you are not already a member of UnitWise, you’re missing out! Sign up today and find out for yourself how easy it is to manage your business, unit, and clients all in one convenient location.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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Oct 2, 2019

How To Take Advantage Of The New UnitWise Business Management App

Grow your business with apps for small business owners.
There are millions of apps available at any given time, so how do you know which one is right for you and your business?

It’s simple, choose one that was designed specifically for both!

As unlikely as it might seem that an app could be designed with your unique needs in mind, it’s possible with the new UnitWise app.

The UnitWise app was designed specifically for independent beauty consultants by people who know what it takes to be a small business owner. UnitWise is here to make you successful.

Learn more about how to grow your business as a Mary Kay consultant and small business owner with this business management software.

Grow Your Business

Small Business Owner Tips

We get it - being a small business owner isn’t easy. Luckily, there are plenty of tools out there to help make it a little easier.

However, if you really want to grow your business, it’ll take more than just the right tools.

Here are some small business tips that can be implemented by any small business owner, including Mary Kay consultants:

-  Have Passion

Having a desire to achieve your goals will ensure that you actually meet them in a reasonable amount of time.

-  Have a Plan

Develop a cohesive and measurable strategy for how you plan to reach your goals. If you are unable to do so, your goals may not be realistic. That’s okay. Rethink and re-plan.

-  Build Relationships

Follow-up with clients, regardless of whether or not they buy something. Get to know people and find out what makes them unique. Sell to them as individuals.

Tech Tools To Try

Of all the apps for small business owners, you need something that will grow with you and help you meet your goals.

You need something that understands your mission, and has features to support it.

There are a couple different apps to help you with this, including the new UnitWise app, available in the Google Play Store and iTunes Store.

With the new UnitWise app, you can take your entire business with you, wherever you go!
The UnitWise business management software is perfect for Mary Kay consultants.
Manage your time with the UnitWise calendar, manage your finances with optimal financial tracking, and manage your client database with our customer management features.

You can even schedule appointments with consultants, send emails, and produce email marketing reports to see how they performed.

Your entire business, in one place. That’s a business management software designed for you.

Reaching Success… And Keeping It!

It’s a pretty common goal to grow your business, but what happens when you succeed?

Maintaining growth is just as important.

While constantly gaining new clients is great, failure to keep previous clients may be a sign that you need to change up your plan.

Building trust in any relationship, including the client/sales relationship, is the single most critical factor.

Above all else, focus on creating loyal clients who rely on and trust in you, their Mary Kay representative.

Want more Mary Kay consultant tips? Check out our other blogs!
So, what are you waiting for!? Download the UnitWise app today.


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Sep 23, 2019

The Perfect Social Media Makeover For Your Small Business

Use these social media marketing tips to manage your personal social media.
Don't makeovers just give you a feeling of control in a world of chaos? (Can you guess what movie that line was paraphrased from?)

As an Independent Sales Director or Consultant, you are a small business owner, and your personal social media can make or break your brand.

Here are some quick social media tips to help you freshen your profile pages and update your business info online...

Freshen Up With New Cover Photos

Updating your cover photo instantly breathes new life into your personal social media page.

Your options are endless when it comes to cover photos, but consider your audience and what they expect from you. Remember, your social media makeover, like any good makeover, should improve the pre-existing canvas, not take away from it.

Still need some suggestions? UnitWise has created heaps and heaps of cover photos for you to choose from or to give you inspiration for your Mary Kay beauty consultant page. We also have images to help you advertise your favorite products.

Check them out on our UnitWise Pinterest Page.

Remember: Sharing Is Caring

This is one of my favorite sayings, I'm a sucker for a good rhyme scheme.

To help grow your social media presence you need to share a lot of the same content across all your social networks. When you make a post on Facebook or video on YouTube, be sure to share a link across all your social media pages.

If a particular piece of content doesn't seem to fit a particular social media platform, try to repurpose the content to fit the other platforms. At first this may seem like a daunting task, but I assure you that it's simpler than you think.

Most social media platforms have integrated sharing features to easily post across multiple networks, or you can use a social media management program like 

If you don't have a diverse social media network, UnitWise has mountains of information to help you become a Social Media Master:

If you want to increase engagement across your social media networks, the easiest thing to do is jump into the wonderful world of hashtags.

A few daily hashtags that are perfectly tailored for Independent Sales Directors & Consultants are: #MotivationMonday , #MakeoverMonday , #TransformationTuesday , #TipTuesday ,  #WednesdayWisdom , #ThrowbackThursday , #FridayFunday.

Mary Kay beauty consultant uses social media marketing tips to boost her small business and give her personal social media a social media makeover.

Another great social media marketing tip is to stay on top of trending hashtags. Try to incorporate them into your personal social media to increase engagement and reach.
Now that you've gone through some of our social media tips for small business, get started with your social media makeover!

Remember, as a Mary Kay representative, you want your personal social media to not only enhance Mary Kay's brand, but also your own personal brand! Stand out and be bold.

Let us know which social media marketing tips worked best for you!

As always, UnitWise is here to help you succeed as a Mary Kay beauty consultant. If you're in need of a business management software for all your independent beauty consultant needs, give UnitWise a try!

Oh, by the way, if you were stumped as to what movie the first line of this blog was paraphrased from, it was Clueless! So get your Cher on and start that social media makeover now!

Drab social media and boring online presence?? As IF!!! 

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Sep 9, 2019

The Top 5 Fall Makeup Looks You Need To Try This Year

Take advantage of makeup trends fall 2019 to start the season with new beauty trends.

Fall is a great time to try new fall makeup looks, and changing your makeup routine is the easiest way to do that!

The power of makeup is endless with its ability to transform, but then wash off completely. We've compiled a guide to this year's fall makeup looks for 2019 to help you get started this season.

Which Fall Makeup Ideas to Try

As we enter a new season, new beauty trends are popping up everywhere.

From fall eyeshadow looks to lipstick beauty trends, here's the rundown of which makeup trends fall 2019 to try, and which ones to toss.

To help keep your clients "on-trend" this year, here are the do’s and don’ts for makeup trends fall 2019.

Fall eyeshadow looks and beauty ideas for Fall 2019.

Fall 2019 Beauty Trends: Eyebrows


Full brows

If the eyes are the window to your soul, then the eyebrows are the curtains. More natural eyebrows have been on trend for about a year now, but 2019 takes them a step further. This year's fall makeup looks includes busy brows that make a statement. Try filling your brows and make them even bushier to draw attention to your eyes.


Unnatural shapes, too dark

Alongside these natural brows are the barbed wire, squiggle, rhinestone, shaved, braided, and carved eyebrows. Feel free to experiment with shape, but keep it somewhat natural. Makeup that looks like you aren't wearing any is hugely on trend this season. Also, try not to use a pencil that is too dark. You want your eyebrow color to stay consistent with your hair.

Fall eyeshadow looks for 2019.

Fall-Inspired Eyeshadow


Fall leaves color scheme

Incorporate autumnal colors into your makeup routine. Add burnt orange, burgundy, and warm chocolate brown shades. Smokey eyes with dark shadow in the outer corners and below the lower lash line are beautiful. This fall, try using a burnt orange in the crease of client’s eyes and smudge it along the lash line.


Color blocks and floras

Don't get me wrong... A pop of color is the perfect addition to this trend! Add a blue eyeliner and call it a day. However, when you're experimenting with fall makeup ideas, try to steer clear of heavy color blocks. Also, I'm not really on board with gluing dried flowers and rhinestones to your eyes.
Makeup trends fall 2019 fresh face look with light contouring.

Fresh Face of Fall


Light foundation, contouring and highlighting

Summer may have been a great time to sport bright colors and darker contours, but for fall makeup looks, opt for a more natural, less sun-kissed, look. Take advantage of lighter foundation, and adjust your contour shade to two shades darker than your current skin tone. Increase contrast and structure by applying softer colors on along the tops of your cheekbones.


Black contour and full bronzer

Unless you're considering black contouring for your Halloween costume look, stay far away. Black contouring and highlighter don't go together. Also, beware of bronzer this season. Even if the summer sun is still blazing throughout the day, steer away from overly-warm facial color. Channel those colors into your fall eyeshadow looks.

Fall makeup ideas for lip color.

Fall Makeup Ideas: Lip Color


Go bold with rich color

Last fall was all about the ombre and matte lip, but this year, we're taking it up a notch. Makeup trends fall 2019 push for a full, rich lip. The natural, fresh face look pairs well with a bold, red lip. Try out this beauty trend this fall and bring attention to your face in a new way.


Lollipop lips

I cannot believe lollipop lips are still a thing. Lollipop lips, or the smudge look, surfaced earlier this year during fashion week. This look involves coloring outside the lines and smudging lip color… No, really I am serious. It might not be the look you want your clients walking out of your party with.

Staying Up To Date with Beauty Trends

As an MK consultant or director, we understand how important it is to stay up-to-date on the latest makeup and beauty trends. During your next consultant meeting, share these dos and don’ts of fall makeup looks.

Your clients need you to be an expert on fall makeup trends fall 2019, so test them out! Plus, stay on top with UnitWise, a business management software for independent beauty consultants.

We hope you have enjoyed these fall makeup ideas for fall 2019. Share your thoughts below, and for more beauty blogs from UnitWise, click here!

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Aug 28, 2019

Methods For Engaging Mary Kay Clients You Need To Know

Methods For Engaging Mary Kay Clients You Need To Know
Finding your target market online can feel like a daunting task. But successfully growing your Mary Kay business on social media is much easier than you might think. Engaging your clients might seem time-consuming, but the right approach can lead to exponential growth.

Thanks to Facebook, Instagram, and YouTube, self-promotion is now easier than before. Using these platforms can allow you to showcase products, generate a buzz around upcoming releases and even host make-up parties online.

How To Be Most Effective On Social Media

What are the best practices for using social media to grow your business? What methods work best to keep updated on the results of your posts?

  • Testimonials - Encourage previous and regular clients to provide videos or quotes about the products they love and share those across your social media business pages.
  • Comments - Engage your clients when they comment on your social media posts. Simple replies of “Thank you!” and “I’m so glad you love the new products!” will encourage others to express an interest in what you’re selling.
  • Notifications - Set push notifications to stay on top of how followers are reacting to the content you post and respond quickly to create conversations, answer questions and stimulate interest in the products and events you’re sharing.
  • Share links and retweet - Sharing articles from other users can help boost your presence online and allows you to increase the content on your business page.
  • Live videos - Use YouTube, Facebook Live and Instagram Live videos to announce new products, create excitement and host make-up parties to reach a larger audience than you might not otherwise be able to access.

Let Your Followers Be The Voice Of Your Business

Methods For Engaging Mary Kay Clients You Need To KnowConsistently providing content that interests and engages your audience is crucial to maintaining your presence online. Encourage your followers to ask questions and use these opportunities to have conversations about your business and featured products. Let your clients provide quotes and video testimonials to create excitement and generate a buzz.

UnitWise values success and we look forward to helping grow your business in a hectic world. Hard work shouldn’t be difficult, it should be rewarding.

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Mar 14, 2019

3 Fabulous Reasons Why You Need This Texting App

3 Fabulous Reasons Why You Need This Texting AppYou have worked hard to create a successful MK business by booking parties and attending customers. But as an MK Director or inspiring Director, you can never forget the importance of team building.

To continue your upward climb you need top-notch communication with your unit members. But why you may ask? Simple! Because your unit depends on you to share the latest motivate and tips to inspire them on a daily basis!

So how do you improve communication within your team?

You can always text your team members. However, mass texts can only go so far due to your carrier’s restrictions on certain file types and sizes.

Last week I needed to text a few templates to a friend. All was well, until hours later, I got a notification that my text had failed due to the size of it. Bummer! I ventured out to find a solution.

According to Hootsuite media platform, over 5 billion people already use messaging apps. About 90% of people prefer to engage with businesses via a messenger app. Your unit is a major aspect of your MK business just as much as your products and customers.

Harnessing The Power of Team Messaging Apps

WhatsApp allows you to group chat with up to 256 members at once. You can exchange voice messages, pictures, and videos. Trusted by major branding including KLM Airlines, Sephora, and more.

How can you use it for your business
Individual Messages
  • Message your consultants individually to check-in with them, motivate and guide them one-on-one
  • Place them in groups of up to 256 members (entire unit, local consultants, adoptees, and offsprings) and start working on your big goal!
Share any file up to 100 MB, including a video.
  • Don’t worry; the group text messages are super-encrypted, so no one is peeking in unlike in some social media group chats. 
Share your MK unit recognition!
  • Here’s where we come into the picture! Go to UnitWise, click on My Unit, then MK Reports. You will find team reports brought to you every day at midnight: New Unit Members, Court of Sales Unit Totals. Also, check out Weekly Reports: Unit Production Detail, Star Consultant Quarter Tracking and more. All you need to do is to copy the information from the UnitWise and paste it into your WhatsApp message!

How to Get Started:

3 Fabulous Reasons Why You Need This Texting AppStep 1: Download the App
It’s available for all mobile platforms and even computers

Step 2: Get Phone Numbers
Run the Team Members Phone Number Report in UnitWise:

Home > Reports > Team Members > Team Contact numbers > Download the report.

Step 3: Add The Numbers to Your Device
Add the team members and their phone numbers to your phone contacts.

Step 4: Create a Group
Start a new group in WhatsApp > Invite your team > Start communicating.

Sometimes just a few simple tweaks can make a big impact on your team communication. Feel free to check it out and let us know what you think!

Continuing Your Business Education

Our goal at UnitWise is to provide you with expert makeup, beauty, and business tips to help your #MK business succeed. For more business advice click here. We are always ready to help you grow your MK business.

Follow us on Facebook, so you never miss exciting news and information.

Not yet a member of the UnitWise family? Click the button below to start your risk-free 15-day trial!

Start My 15-Day Free Trial

Have questions? Click here to contact us.

*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay® or WhatsApp Inc.
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Mar 4, 2019

7 Awesome Motivational Videos To Spark Up Your Day

7 Awesome Motivational Videos To Spark Up Your Day
Due to the overwhelming support of our daily devotional post, your friends at Unitwise decided to share our favorite daily motivational videos. So back by popular demand here is your motivation for the day!

MK Directors and National Sales Directors are a great source of motivation and inspiration for those starting their MK journey. You can benefit and learn from their strength and self-discipline. Check out our top picks for motivational videos that will surely put a spark in your day.

“Anything worth having is worth working for” 
                             - Mary Kay Ash.

SNSD Lisa Madson & Her MK Journey

Currently, one of the top National Sales Directors Lisa Madson started her journey as a store clerk juggling home, family, a hectic retail store schedule while raising two small children. Lisa shares her journey in this video with high energy and enthusiasm. Whether you’re a new addition to the MK family or a seasoned Director, this story will inspire you!

Jill Beckstead MK Vision and Organizing Tips

Jill joined MK from the medical field because she simply needed a car. But because of her medical discipline, she was able to propel her side business into a flourishing career. As an Executive Senior Sales Director she encourages the following simple, yet effective methods: “have habits and systems for managing emotions, mindset, and money.” Need a little nudge for your career?

Kathy Helou - Leadership 2019 Speech

If you missed the 2019 conference, you must see this deeply moving speech by Kathy Helou about preserving the heritage of Mary Kay.

Three C’s by Gloria Mayfield Banks

Independent Elite Executive National Sales Director, Gloria Mayfield Banks uses three words to describe her story of resilience: Courage, Confidence, and Choices.

Pamela Shaw “Get it in the Whisper.”

Pamela shares the beginning of her MK journey, her choice to give up her teaching job and start her MK carrier. She talks about adopting a commitment to fall in love in your journey and to pursue progress in your career by tuning in to a guiding message in your head, to slow down and listen: “Get it in the whisper.”

“Growth can cause you to re-evaluate what you are and what you are not good at. Your success is built on your daily routine and habits are your biggest weapon.” - Pamela Shaw.

Pamela Shaw “GRIT”

Pamela always emits boundless energy in her speeches! This video is a final video of a four-part presentation Pamela gave at a seminar a few years ago. She talks about perseverance and grit, about the importance of respecting Today and about respecting the time and circumstances you have, and about demanding more from yourself, so you don’t risk any regrets tomorrow.

Mary Kay Ash “You Are Winners”

Mary Kay Ash speech during the 1991 Seminar focuses on the value of perseverance.

Share your favorite inspirational or motivational videos in the comment section below.

Share Inspiration With Others!!

Share your advice in the comment section below! Your friends at UnitWise are here to provide you with inspiration and business advice. We encourage you to share this blog with your clients and unit members.

For beauty/makeup advice click here.
Check us out on social media!

*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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Feb 14, 2019

8 Devotionals You Need for Your Business Now

8 Devotionals You Need for Your Business Now
When you are in business for yourself, it easy to be distracted or pick up thoughts that can lower your daily motivation.

You start your day ready to work on your growing business! Then you turn on the TV. You hear about natural disasters, and rumors of a bad economy. Then you check your email, one of your facials for today got canceled. Then, your team member sends a text that she cannot get any bookings because a big drama is happening in her life, her children's’ lives ...and her cat’s life. You put down the phone and think: is this business really for me?

Does it sound familiar?

It is a turning point. It is where your faith and self-discipline is tested. What do you do next?  

MK Directors say: Avoid negative thoughts, limit distractions, like news channels or complaining people. Fill your morning (and evening also) with positive energy instead.

Directors recommend reading Mary Kay book Miracles Happen every 6 months. It has lots of wisdom, and beautiful Mary Kay Ash quotes for your daily motivation.

“Everyone has obstacles to overcome, but those with great faith can conquer whatever stands in their way.” - Mary Kay Ash.

Also, directors read daily devotionals. We asked them to share their best inspirational books and devotionals for women. Below is the list we received. It is in no particular order.

The Bible

The biggest best seller of all times. Its infinite wisdom needs no introduction.

The Dream Giver

“Bestselling author Bruce Wilkinson shows how to identify and overcome the obstacles that keep millions from living the life they were created for.”
Get Your Copy Today

Sun Stand Still

“If you’re not daring to believe God for the impossible, you may be sleeping through some of the best parts of your Christian Life.”
Order Mine Today

The Confident Woman

“In today’s busy, fast-paced world, it’s easy to forget the need to slow down and live in the present, while holding on to personal “baggage” that’s keeping you from being the woman God created you to be.”
Discover it!

100 Days To Brave by Annie F. Downs

“This book is a reflection of the author’s journey to stop allowing fear to hold her back. With honesty and humor, she helps readers embrace the path and the plan God has for them.”
Embrace God's Plan For You!

Jesus Calling by Sarah Young

Reba McEntire, American singer, songwriter, and actress wrote about it: Jesus Calling and Jesus Always - I’ve got them both. It’s just a short thing to read, doesn’t take any time - but to start your day off like that, it’s so encouraging; makes you feel good.”

Order Yours Now

Fervent by Priscilla Shirer

8 Devotionals You Need for Your Business Now
“Priscilla Shirer is addressing real lives of today’s women, addressing the topics that affect them most: renewing their passion, refocusing their identity, negotiating family strife, dealing with relentless regrets, navigating impossible schedules, succeeding against temptation, weathering their worst fears, uprooting bitterness, and more.”
Start Your Devotion Today

Fully Alive by Susie Larson

“We cannot keep ignoring the mental and/or emotional symptoms that are trying to get our attention. This book is an uplifting guide for anyone who longs to know the health, freedom, and wholeness that Jesus wants for us.”
Get Daily Inspiration

Let us know how you like these devotionals.

If you love a book that is not listed here or an app that genuinely helps you in your business, please share it with us in the comments.

“God didn’t have time to create a nobody - just a somebody. I believe that each of us has God-given talents within us waiting to be brought into fruition.”- Mary Kay Ash.

Share Your Inspiration Advice Today!

Share your advice in the comment section below! Your friends at UnitWise are here to provide you with inspiration and business advice. We encourage you to share this blog with your clients and unit members to share the love.

For more beauty advice click here; we are always ready to help you grow your MK business.

Never miss a new training video again by following us on Facebook!

*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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*UnitWise is not affiliated with Mary Kay

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