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Sep 18, 2018

The Complete Guide to Where to Apply Eye Makeup

The Complete Guide to Where to Apply Eye Makeup
Eyeshadow, eyeliner, blending brushes --- oh my! Learning to apply eye makeup is no easy task, even for seasoned beauty pros. If you (or a customer) are having a tough time decoding all those tricky makeup tutorials, I have an easy guide to each part of your eye so you know where all those products go. 

Decoding Complicated Tutorials

Brow Bone
If you want to open up your eyes and accentuate your brows, you can add a matte pale eyeshadow directly under your brow.

Eyelid (Lid)
Typically your main or base shadow goes on your eyelid. Or if you have a creative spirit you might want to also use this space to explore unique eyeliner designs.

This is exactly what it sounds like. It is the crease between your brow bone and eyelid. You will want to apply a darker shade of eyeshadow here along your eye socket to add dimension to your eyes.

Outer V
The outermost corner of your eye where you would typically wear eyeliner or darker eyeshadows. Typically, the liner and/or shadow is applied in a “V” shape with your top and bottom lid.

Upper Lashline
The edges of your upper eyelid where your eyelashes begin. You can define your eye by applying eyeliner or mascara here.

The inner rim of your bottom eyelid. You can apply pencil or gel eyeliner to add a smoky look or light liner to make your eyes appear bigger.

Lower Lashline
Just below your waterline where your bottom lashes begin. You can use a liner and eyeshadow to define your eyes.

The Complete Guide to Where to Apply Eye MakeupContinuing Your Makeup Education

We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

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*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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Sep 13, 2018

10 Amazing Facts You Need to Know About MK

Today all around the world MK consultants and brand lovers everywhere mark the 55th anniversary and founding day of the iconic beauty. It's hard to imagine the billion dollar organization today starting as a far 500 square feet shop in Dallas, Texas featuring only five beauty products.

MK has come such a long way since then and now features more than 200 products and spans 37 countries employing more than 3 million Independent Beauty Consultants. Here are 10 amazing facts about MK.

10 Amazing MK Facts:

1. Mary Kay Ash was born in 1918 in Hot Wells, Texas, and grew up watching her mother work 14-hour days to support the family. Here she learned her “can do” spirited!
2. Her father suffered from tuberculosis. At age three her father was sent away for three years for treatment but remained ill for the remainder of his life.
3. Mary Kay Ash was the youngest of three: Two sisters, Dealia Koch and Daisy Wagner, and
brother Cecil Dewitt Wagner.
4. In 1952 after 13 years at Stanley Home Products; Mary Kay Ash earned a promotion but did not receive it due to gender discrimination. 

5. She began her employment with World Gift in Dallas where she increased the company's turnover by more than 50% in less than a year and quickly rose to become a national training director. However, again she fell victim to gender discrimination and was passed over for a man she trained.

6. Disgusted by this repetition, she left with the intention of writing a book to help career women.
7. While writing her book, she realized that she had created the foundation for a successful business that would finally give women equal opportunities to achieve personal well being and financial success.
8.  Mary Kay Ash started her venture with only $5,000 of life savings.
9. In 1964, Mary Kay Ash held her first sale convention which she called “Seminar” (Sound familiar?!?)
10. However, back then Seminar was held in a warehouse decorated with balloons, and she served Chicken and Jello Salad.

Mary Kay Ash was truly an inspirational woman, and her story should be told more often. In a time when women were not given equal opportunities, she did the impossible because of her grit, determination, and devotion to God.

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Sep 11, 2018

9/11: We Will Never Forget

9/11: We Will Never Forget

Most of us that were alive remember where we were on September 11th, 2001 when American Airlines Flight 11 struck the north tower of the World Trade Center in New York City.

Today, we all need to take time to remember and send an extra prayer.

Seventeen years ago the nation as a whole stopped as we watched the attack on World Trade Centers. However, while the attacks shattered the steel of the twin towers, they could never dent the steel of the American resolve. In a time when the U.S. is divided with anger, violence, and strife it feels appropriate that we take a moment to remember.

During the attack, 2,763 people were killed within the burning and finally collapsing towers, including 343 brave firefighters and paramedics who struggled to evacuate the building and save the individuals trapped on blocked floors.

Hold your family and friends close, no one is guaranteed tomorrow. Let us stand together today and every day knowing that the cost of freedom does not come cheap and remembering all who were lost on that tragic day.

Two beams of light will be shooting into the sky tonight where the towers originally stood as a display to show Americans that we will never forget what happened as time passes and we progress as a stronger nation.

So please take a few minutes today and say a prayer for the brave men and women who continue to defend our liberties and freedom. Also to first responders who are always the first on the scene charging forward to save lives every day.

Thank you, and God bless you from your friends at UnitWise.

Join us in honoring our nation and all of those who were lost that day by saving this image and sharing it with #neverforget!

9/11: We Will Never Forget

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Sep 6, 2018

Fall 2018 Makeup Trends You Need To See

Fall 2018 Makeup Trends You Need To See

Fall is a great time to try a new look and changing your makeup routine is the easiest way to do that! The power of makeup is endless with its ability to transform but then wash off completely. To help you find your new fall look we have separated the hits from the misses.

Fall Makeup Trends You Should Try or Leave Alone

As we enter a new season, a massive amount of new trends have left us in a state of awe. But also asking “why?” From the endless onslaught that is our fascination with gluing things to our faces to glitter (too much glitter… yes there is such thing as too much 👀), the pretty but strange beauty trends don’t seem to be stopping anytime soon. To help in the pursuit of keeping your clients on-trend here are the do’s and don’ts for fall 2018 makeup trends.

Fall 2018 Makeup Trends You Need To See

Unique Eyebrows


Natural full browsUnnatural shapes and designs

If the eyes are the window to your soul, then the eyebrows are the curtains. I am a huge fan of the fuller, more natural eyebrows of 2018. From the catwalk to the office women are sporting more natural-looking arched brows. This trend is a welcomed transition. From the thin pencil brows of the early 2010s and 2016’s exaggerated arches comes a more natural look.Alongside these natural brows are the barbed wire, squiggle, rhinestone, shaved, braided, and carved eyebrows. (Honestly, I could go on and on…) While I cannot claim to be a fan of this trend, there is no denying they are fascinating.
Fall 2018 Makeup Trends You Need To See

Fall-Inspired Eyeshadow


Fall Leaves Color schemeColor blocks and floras

Incorporate autumnal colors into your makeup routine. Add burnt orange, burgundy, and warm chocolate brown shades into your eyeshadow routine. Smokey eyes with black shadow are beautiful. This fall try using a burnt orange in the crease of client’s eyes and smudge it along the lash line. This trend is terrific for celebrating the transition to fall.I can’t say I ever envisioned gluing dried flowers and rhinestones to eyes as a makeup trend. While this eye makeup looks like a work of art, I certainly have my doubts. Making this my number one trend never to recommend to clients.

Blocked eyeshadow has swept the world of fashion and social media this fall. While we all love a good smokey eye, this trend looks bizarre and unblended.

Fresh Face of Fall


Light foundation, contouring, and highlightingBlack contour and faux Freckles

Many women make the mistake of not adjusting their contour during the change of season. Summer is a great time to sport bright colors and darker contours. For a natural fall, look adjust your contour shade to two shades darker than your current skin tone. Create a light dimension and higher cheekbones by applying softer colors and even blending.The faux freckles trend keeps growing. Not satisfied with regular freckles there are now rainbow, glitter, and metallic freckles. We are all for embracing natural beauty, but this trend is going too far. If you clients love freckles, suggest natural tone pencils or temporary tattoos. Freckles give off a fresh, natural, and youthful look.

Unless considering black contouring for your Halloween makeup stay far far away. Black contouring and highlighter don’t go together. Three words: Silly putty highlighter--just stop.

Fall 2018 Makeup Trends You Need To See

Fall Lip Colors


Rich color and ombre lipsGeo and lollipop lips

The ombre style has been making a steady resurgence in the past few years. From hair to nail art and now lips. I am a huge fan of this look because it naturally gives more dimension and pout to your lips. This fall, try using different hues and merge colors once you are satisfied with the result.

Fall is a perfect time to try using rich hues in place of bright colors.
I cannot believe lollipop lips are still a thing. Lollipop lips or the smudge look surfaced earlier this year during fashion week. Recreate this look by coloring outside the lines and smudging the lip color…. No, really I am serious. It might not be the look you want your clients walking out of your party with.

In comparison to the lollipop lips, geo lips are more refined. This look is beautiful but impractical and a bit weird. Making your soft lips look rock hard is far from my ideal.

As an MK consultant or director, we understand how important it is to stay up-to-date on the latest makeup trends. During your next consultant meeting share these dos and don’ts of fall makeup trends. We hope you have enjoyed these new makeup trends for fall 2018. Share your thoughts below, and for more beauty blogs from UnitWise, click here!

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Aug 16, 2018

How Back-to-School Can Help Your Direct Sale Business

How Back-to-School Can Help Your Direct Sale BusinessThe kids aren’t the only ones getting back to the grind– you should be too. Shake off the summer and get ready to boost sales! Take advantage of the back-to-school season with these direct sale business tips.

Back-to-School Tips For Direct Sale Business

You know the rule: back-to-school means a new look. And while for some people that may entail a new lunch box, for your direct sale business that means freshening up your marketing. Make sure your social media and website have new (but still cohesive) banners to breathe a little life back into them. A new look lets people know you’re still active, and changing profile banners will bring you back up in people’s social feeds.

But there is one part of the makeover for your direct sales marketing that is more important than the rest: adding a “Shop Now” button to your Facebook. You want people to be able to immediately see that they can buy what you’re selling when they visit your profile. The best social media banner in the world won’t do you any good if people leave your website because they can’t find what they’re looking for.

Direct Sales Marketing Makeover

Remember cracking open your brand-new planner on the first day of class (whether you used it all year or abandoned it in September is another story)? Well, you can crack open a planner of sorts for your direct sale business, too! This one just has more bytes than binder rings.

Your best back-to-school tool for direct sales will be a social media planner. Sites like
Buffer, Hootsuite, Tweetdeck, Social Pilot, and others offer free platforms for you to knock out months’ worth of planned social media posts. Sit down with a calendar (real or digital) and plan out the kinds of statuses and/or tweets you’ll need to make and when you would want to post them. You can base these around holidays, planned parties, hostess events, etc. It’s completely up to you!

If looking at the whole year is overwhelming, try scheduling out one month at a time. Once you know what your year looks like, schedule your planned promotions in the social media planner.

Boost Sales With Communication

How Back-to-School Can Help Your Direct Sale Business
Now that school is back in session, people are slipping back into a more predictable routine. Use this to your advantage! Start touching base with potential clients, former clients, fellow PTA parents, distant friends you lost touch with over the summer. You never know when networking could come in handy.

While communication certainly means reaching out, it is also important to communicate with those with whom you already have an established relationship. Remember that it’s okay to ask your family for the time away from them you need to run your business. Ask your team members to observe your work-life balance and try talk to you about business matters during your family time. Lastly, don’t be afraid to reach out and ask your customers if they need to restock when you get a new order of their favorite products in!

Direct Sales Can Mean Doing Your Homework

The last back-to-school tip that applies to direct sales business is immersion. Much like you won’t learn the material if you’re not in class, you won’t really know what your products can do unless you try them yourself. If you can give your own personal testimonial about your products, you have the potential to boost your sales remarkably. So push up your sleeves and try it before you ask people to buy it!

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Aug 7, 2018

Make Sure You Have The Best Eyebrow Makeup In The Room

Make Sure You Have The Best Eyebrow Makeup In The Room
There’s a new brow in town. Last week, British Vogue put Rihanna on their cover...without most of her eyebrows. The message: that skinny brows are back. The best eyebrow makeup in the room is now all makeup and no eyebrow.

Eyebrow shapes have cycled in and out of popularity, but it has always been in-style to have brows that match each other as well as your face. So if you don’t feel like scrambling for the eyebrow shaver just yet, fill your makeup bag with these essentials instead.

Best Eyebrow Makeup Staples

No matter what eyebrow shape you have or brow makeup you are partial to, your makeup bag should always contain these eyebrow makeup essentials:

Pencil– An oldie but a goody, brow pencils are the foundation of eyebrow makeup. You can use them not only to define the shape, but also to fill it in. Short hairlike strokes are recommended to fill darker brows, but blondes can get away with a slightly heavier application.

If you feel that pencil does not add enough dimension to your brow makeup, brow fillers are a great way to get bushy brows without going broke. Fillers are designed not just to cover patches, but also to add highlights/shading to what might appear like the matte drawing of an eyebrow. Fillers can come in in tubes as well as in powdered form.

Make Sure You Have The Best Eyebrow Makeup In The RoomBrow gel– Brow gel functions like mascara for your eyebrows: it volumizes and slicks them into place. Some brands of gel can also act as fillers. Brow gel is often tinted to appear more natural.

Tattoo eyebrow pen– A newer tool on the market, the tattoo eyebrow pen lets you make more hairlike strokes in one go because of its pronged tip. It’s billed as DIY microblading, but the “tattoo” part of “tattoo eyebrow pen” is more because the formula is waterproof and more durable than a typical pencil.

Keep two (or all four) of these tools handy to ensure you always have the best eyebrow makeup in the room. Whether those brows are your signature or a celebrity’s doesn’t matter as long as you feel confident.

Continuing Your Makeup Education

We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

Sign-Up For Your Free Trial

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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Jul 31, 2018

These Summer Makeup Tips Will Help You Hold Up In The Heat

These Summer Makeup Tips Will Help You Hold Up In The HeatWearing makeup in the summer is a piece of cake––and by that we mean you have to become a piece of cake. You’ve got to keep your frosting intact despite wilting inside. If you’re a southern debutante with decades of practice, summer makeup might be an easy feat, but if you’re dying for summer makeup looks that don’t die in the heat of the day, read on.

Summer Makeup Tips

You’re going to sweat. It’s inevitable, so do what you can to keep your look on lock. Primer is one of the most reliable summer beauty hacks, and your best chance at keeping your face in place. Look for oil-free primers if you can (you’ll be shiny enough this summer). Primer will set your foundation, enabling it to last longer. Apply it before your foundation and concealer, and then step out into the sun without worrying you’ll wilt.

Tell Me Sweet Little Lines

Liquid eyeliner is also a great staple for any of your summer makeup looks. It doesn’t move––even when you want it to (steady hands in application, gals, steady hands…) Learn more about the perks and pitfalls of liquid liner here.

She’s Just Blot That Into You

Even the best summer makeup isn’t invincible; you’ll still need to tone down any unruly shine throughout the day. Whether your go-to is blotting papers, or simply a small reapplication of powder, always have something on-hand to soak up the extra oil. Layers of powder applied over the course of the day are fine, but if you’re worried about being heavy-handed, stick to the blotting papers; they’ll be stuck to you anyway (but that’s their job).

These Summer Makeup Tips Will Help You Hold Up In The Heat

Taking Care Of Your Skin Is Win-Win

Perhaps the best summer beauty hack lies in the foundation, and no, we don’t mean your base layer. Keeping your skin in shape is the best summer beauty tool you have at your disposal. Hydrate, moisturize, and follow these other tips to keep your skin in fighting shape. Take care of your canvas and it will take care of you.

Your friends at UnitWise are here to provide you with expert makeup and business advice. We encourage you to share this blog with your clients and unit members to share the love.

For more beauty advice click here; we are always ready to help you grow your MK business.

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Jul 19, 2018

Makeup Trends Summer 2018 You Need to See to Believe

Makeup Trends Summer 2018 You Need to See to Believe
Season after season, we see makeup trends born on the runways trickle down to our daily lives. Today, I am here to introduce the makeup trends of summer 2018 you need to see to believe. Whether you are brave enough to tack the latest bold eyebrow trend or are looking for something a little less dramatic, you will find something that suits. Keep reading, and get ready to ditch your old eyeshadow palette for something a bit more exciting this season.

Makeup Trends Summer 2018 You Need to See to Believe

We have rounded up our favorite summer 2018 makeup trends to share with you, and this is what we found. Whether you are wanting to spice up your summer makeup routine or checking out a local music festival, there is something for everyone. 

Ultra Violet and Magenta Lips

While ultra violet lipstick might very well be the color of the year, we suggest a more magenta-hue purple because it is more flattering on most skin tones. This intense pop of color means you don’t need to go all out for the rest of your makeup. All you need is a barely-there foundation to make a statement.

To achieve this look, we suggest the Limited-Time Offer Pink Changing Lives® Mary Kay® Gel Semi-Matte Lipstick in Powerful Pink. Not only is this a beautiful color but your purchase benefits The Mary Kay Foundation and goes to support women’s shelters and survivors of domestic violence.

Mascara Overload

Skip the fake lashes! It’s time to get back to the basics and load up your natural lashes. Mascara formulas have come a long way in the past few years, so now you can go big without ending up with clumpy lashes. This is one of those looks we took straight from the runway that we love. The goal is to get well-defined loaded lashes for a doll-eyed 1960’s inspired look emphasizing your lower lashes.

What better mascara to use to intensify your look than Lash Intensity® Mascara. We suggest holding your wand vertically rather than horizontally to coat your lashes thoroughly. Wait for the first layer to dry then hold your brush vertically for an eye-popping effect.

Tie-Dye Eyebrow Trend

Well, there had to be one. When it comes to makeup trends, there is always that one strange trend that fascinates and perplexing us. What better way to rock your local music festival than trying a simple, bold eyebrow trend. The best part about this summer trend is all you need is blush and powder. To achieve this look start off by powdering your entire brow with your face powder. This will help to make sure the color doesn’t cling too much. Now for the tie-dye part of this look, gently brush your choice of blush starting on the inner part of your brow and work out. Finish this look by adding a swath of blush to your eyelid crease.

We suggest using the Mary Kay® Mineral Cheek Color Duo. Not only do you get extra bang for your buck you don’t have to worry about your makeup shifting during the day!

Fall Makeup Trends 2018?

As an MK consultant or director, we understand how important it is to stay up-to-date on the latest makeup trends. During your next consultant meeting, share these makeup trends summer 2018 edition. Share your thoughts below, and for more beauty blogs click here!

*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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*UnitWise is not affiliated with Mary Kay

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