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Oct 19, 2017

How to Apply Flawless Foundation Every Time

Women and girls everywhere want to have flawless skin, but it can sometimes be difficult to achieve. Which is why we turn to the world of makeup to reduce dark circles, redness, and blemish. Your clients learn from an early age to cover up imperfections with foundation but application can be tricky.

So to help aim your clients here is a step-by-step guide on how to apply flawless foundation every time!

5 Steps to Apply Flawless Foundation Every Time

Step 1: Choosing a Foundation

Liquid foundation is a great way to correct any imperfections because you can slowly build up your desired coverage level without appearing powdery, cake, or blotchy. MK’s TimeWise® Matte-Wear® Liquid Foundation offers a wide range of skin tones and is infused with vitamin E and peptides to make your skin appear firmer, younger, and healthier.

Step 2: Primer

If your clients want their makeup to last, this step is vital. Choose either MK’s foundation primer or pore minimizer to get the skin an airbrushed quality. Focus on the areas will wear off first like around your client's nose and under the eyes.

Step 3: Application

Use a brush or sponge to blend the liquid foundation starting from the center of your client’s face and blend out. If you choose to use a sponge try wetting the sponge, squeeze out any excess water, and dry with a paper towel before use. Then dip the damp sponge into your foundation and gently press the sponge into the skin, do not rub. This technique will help ensure the client's foundation is well blended and covers pore and imperfections.

Step 4: Conceal

To camouflage any dark circles or blemishes use MK’s perfecting concealer, it will effectively hide any appearance of redness without creasing. This product is also great for your clients with sensitive skin especially delicate under eye areas.

Dab the product in the inner corner of their eyes, cheekbones, and any other problem areas. This will add a little extra glow and serve as a highlighter.

Step 5: Set and Seal

Finally, set your client's foundation with MK’s translucent loose powder for a flawless finish!

We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

Click Here for MK Halloween Makeup Tutorials

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Oct 18, 2017

You Can Make a Difference For Breast Cancer Awareness

You Can Make a Difference For Breast Cancer Awareness!

As you all know October is Breast Cancer Awareness Month and each year you will notice everything turning pink! This is a fantastic way to spread awareness for those struggling with this terrible disease as well as those who have lost the fight.

With that said, if you want to show your support for Breast Cancer Awareness and make a difference here are a few things you can do right now.

Here’s How You Can Make a Difference This Breast Cancer Awareness Month!

Host or Attend a Fundraiser

A fundraiser does not have to be elaborate to make a difference. Host a fundraiser for your work family. Meet with your Director or contact your unit and propose a bake sale or sell pink ribbons at your local fall festival, place of worship, or in a retail setting.

If you are struggling to find ideas, there are tons on the internet. Find the one that fits with your unit, family, or friends schedule.


Become an advocate for hope and spread the message of early detection by participating and encouraging friends and family to do the same. Several non-profits ofter volunteer opportunities that can benefit from your strength and brainpower.


Yup, that's right cold hard cash. The sure-fire way to guarantee your money reaches the thousands in need it to donate to support breast cancer patients and survivors. These organizations do some amazing things with small budgets. Show your support during breast cancer awareness month by making a monetary donation to a trustworthy non-profit.

Before donating research the organization to ensure your money is going to help men and women along with their path. Consider that many of the larger charities employ an extensive administrative staff which eats up donation money.

Make This Breast Cancer Awareness Month Count

The popularity of Breast Cancer Awareness Month has grown over the past decade putting the issue in front of more people than ever. Awareness is growing, and so many misconceptions have been corrected such as #MaleBreastCancer.

If you want to make a difference and show your support, keep wearing pink and try one of the ideas mentioned above!


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Oct 17, 2017

Do You Have the Qualities of a Successful MK Director and Consultant?

Success MK Director making phone calls to her clients

Independence, freedom, family and Christian oriented, these are some of the top reasons why successful MK directors join and lead the MK community. But what are the qualities must you possess to be a successful MK director? Wonder no longer! Here are the six qualities you need to succeed!

1. Excellent Time Management

A successful MK director is constantly juggling family, career, and communication with their unit; so to succeed you must be able to manage your time wisely. MK is known to seek out busy people because they are already masters of prioritizing their time. Busy people simply get more done! In the MK community, you will not be required to devote enormous blocks of time to your career, but you will see a tremendous return on investment for managing your time wisely!

2. Goal Oriented

Most successful MK consultants start out dreaming of the executive income level or want to improve their current financial standing. Thankfully, the MK Starter Kit only costs $100 and equips you with everything you need to start building your business immediately!

Cleta Colson-Eyre is known to develop goals that help her achieve success. Being Goal oriented is the best way to succeed as a successful MK consultant and director.

3. Trainable and Teachable

MK values relationships, quality products, and services more than pushed sales. Your goal is to be informative, and the fantastic products supplied by MK will do the rest. Everyone within the MK community is constantly learning and training to help their clients further.

Succeed by building strong client relationships with guaranteed repeat orders. Show your clients how to use the variety of MK products and let them make an educated decision.

4. Actively Connecting with New People

We understand that the fastest way to kickstart your business is by reaching out to your circle of friends and family, but you should quickly grow that circle to include others as potential clients. Actively connect with new people outside of your normal circle of influence to become a successful MK director. If you are willing to expand past your comfort zone the path of success will become clear and easy.

5. Family Oriented

Mary Kay Ash founded her company based on the golden ideology of “God first, family second, career third.” This model is what makes MK so different from other organizations that put profit and success above all else.

Successful MK directors and consultants are motivated by the needs of their family more than themselves and don’t see their family as a reason for success.

Mary Kay consultant and her family

6. Decision-Makers

Don’t limit yourself to only what you think you can achieve and aim for the stars. To be successful, you must be proactive in making your dreams a reality. What you achieve is solely reliant on the time and effort you put into your work.

Successful women take advantage of the opportunities presented them and are active decision makers. Don’t procrastinate because the only way to change your future is to act in the present.

“Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”

-Mary Kay Ash

Make Your Dreams a Reality

The greatest sales holiday of the year is right around the corner, and it is imperative to take advantage of the opportunities presented to you! Start planning your holiday sales campaigns today and prepare for what is ahead. You can achieve anything you set your mind to!

Your determination combined with UnitWise makes is a perfect match. UnitWise was designed specifically for the MK community to help achieve your financial goals, manage communication with clients and unit members, simplify tax season and so much! Sign-up for a free trial today and see what a difference we can make in your success.

Start growing you Mary Kay Business!

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Oct 12, 2017

How to Find the Perfect Eyeshadow to Enhance Your Eye Color

Finding the perfect eyeshadow for your eye color

Finding the perfect eyeshadow to enhance your eye color is not easy, which is why your Heroes at UnitWise put together this guide for pairing the right makeup to your client's eye color. Think back to art class, more specifically the color wheel. Use contrasting shades to draw attention to the eyes and intensify the color. Finding the perfect eyeshadow to enhance your eye color does not have to be difficult with this easy guide.

Eyeshadows to Enhance Your Eye Color

Eyeshadows for Brown Eyes

One of the many fantastic qualities about brown eyes is their versatility. To make brown eyes pop reach for contrasting cooler shade like silver, gray, and charcoal. Clients can gain a lighter appearance by using select green tones. Lastly, try adding a touch of intensity by adding black in the crease.

                                                   Eyeshadow Colors for Brown Eyes

  • Purple, jade, bronze, & brown
  • Monochromatic
    • Brown, black, bronze & taupe
  • Complementary
    • Blue, green, violets, & lilac
  • Blue
  • Yellow and grey

Finding the perfect Mary Kay eyeshadow for your client's eye color

Eyeshadows for Blue Eyes

For your clients with blue eyes, you might suggest neutral light tones because of their natural light. Soft shades like coral and champagne will catch the glint in the iris but will not distract. Any highly pigmented colors such as black or deep purple are generally too harsh and cause blue eyes to appear smaller. Instead consider shadows with orange undertones such as terra-cotta, gold and a light burnt sienna.

                                       Eyeshadow Colors for Blue Eyes

  • Brown, navy, & grey 
  • Monochromatic
    • Navy, grey & silver 
  • Complementary 
    • Coral, champagne, copper
  • Black 
  • Black, blue, dark brown, deep purple

Eyeshadows for Green Eyes

If your clients have green eyes, select violet liner, and shadows to add contrasting color. The shades of plum, amethyst, and violet help to bring out the natural brightness for a piercing look. Green is also complemented by reddish undertones because of its position on the color wheel.

                                           Eyeshadow Colors for Green Eyes

  • Brown 
  • Monochromatic 
    • Mossy green, gold 
  • Complementary 
    • Purple, rose, & pink
  • Navy & silver 
  • Silver, light blue, and midnight blue

Eyeshadows for Hazel Eyes

Hazel is a delightful mix of brown and green that works well with metallic golds and olive greens. Using yellow undertones will bring out the lighter flecks in their eyes. Lighter shades of purple like violet and lavender also look lovely with hazel eyes.

                                               Eyeshadow Colors for Hazel Eyes

Think of autumn fall colors
  • Monochromatic 
    • Navy, grey & silver 
  • Complementary 
    • Golds, greens, & violet
  • Black 
  • Light blue & grey
At UnitWise we understand the importance of recommending the perfect look for your client. We hope you found this blog informative for yourself and your customers as you guide them through all of the amazing #MK eyeshadows and other beauty products available! We suggest sharing this blog post with your customers and unit to help advise their clients

Our goal is to provide you with experts advice in order to successfully aid your client and boost your sales. Whether you are seeking beauty tips and tricks or business management advice, we are here to help you grow your MK business.

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Oct 11, 2017

UnitWise Heroes Support the Day of the Girl

Happy International Day of the Girl! In 2013, the United Nations’ Resolution 66/170 declared October 11th as the International Day of the Girl. This is to recognize the rights and unique challenges faced by girls around the world.

“The day aims to highlight and address the needs and challenges girls face while promoting girls’ empowerment and the fulfillment of their human right.”
Mary Kay Ash started her business to forge a path for women everywhere and spread the message of empowerment among women and young girls. So take some time to rally behind the cause of empowering young women around the world to improve education, survivals rates, protection from child marriages and sexual assault.

This year's theme is “EmPower girls: Before, during, and after conflict” in humanitarian emergencies. Over the past several years gender-based violence has increased drastically meaning girls are more likely to be the victims of sexual and physical violence, exploitation and trafficking.

While today's priority is awareness is it also a time to collect resources and volunteers to help young women and girls in need. Sign up today by clicking here to volunteer or donate to the Day of the Girl Organization.

“International Day of the Girl a 100% youth-led movement for gender justice and youth activism.”

At UnitWise we want women and girls of all ages everywhere to be seen as equals in the eyes of others and especially in their own eyes.

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Oct 10, 2017

50 Unique Ways to Promote your MK Business

Mary Kay Director employing unique sales techniques

With the holidays right around the corner, it is important to stay focused on your goals and with the All in With 8 Challenge officially underway it is your time to shine! But we understand that coming up with unique ways to promote your MK business can be difficult, so to help achieve your goals here are 50 sales promotion and marketing ideas.

Effective Marketing Ideas for MK Directors and Consultants:

1. Create an MK Business Website using UnitWise.
2. Enter current and prospective client information into UnitWise customer profile for your future records.
3. Ask local salons and hairdressers to place your business card at the desk or their station.
4. Place an MK catalog in the employee lounge.
5. Give a catalog to your child's school.
6. Give a catalog to the receptionist at your dentist or doctor's office.
7. For the holidays give free samples to your coworkers and teachers at your child’s school.
8. Advertise in your local newspaper.
9. Offer specials for prom season.
10. Contact local high school cheerleading squad coaches.
11. Host a party or brunch at your office.
12. Place flyers at local pre-schools for working mothers.
13. Set up a display or booth at craft fairs or festivals
14. Mail out business cards, catalogs, and samples to local areas.
15. Ask friends and family to promote your business at work.
16. Give samples to waitresses after eating dinner or lunch.
17. Hold a Christmas or Mother's Day shopping party for men.
18. Build a before and after portfolio.
19. Wear your MK Pin everywhere.
20. Record a professional business message on your voicemail
21. Give your business card to hard working service members you meet.
Mary Kay Consultant using effective ways to promote their business and sales
22. Open a booth at your local job fair to encourage other women to join MK.
23. Join your local Chamber of Commerce.
24. Create a specialized email marketing campaign.
25. Add your business card to local business bulletin boards.
26. Ask local restaurants to place your business card at the front desk.
27. Contact the local chapter of Girl Scouts. While the kids are in their meeting, Mom’s can have a quick makeover.
28. Visit local shopping outlet during slow hours and bring your favorite pallets plus discounts.
29. Offer a referral program.
30. Hold a raffle for a collection of MK products.
31. Offer free makeover and skincare consultations.
32. Let your current or prospective clients feel at ease with no pressure.
33. Consider offering free seminars or webinars for makeup tutorials.
34. Offer special promotions for those following your social media accounts.
35. Send out a monthly newsletter to clients.
36. Touch base with previous clients and interest them with new promotions or products.
37. Start a YouTube Channel. Feature yourself, new MK products, and any current promotions.
38. Consider reconnecting with all friends and colleagues.
39. Send out fliers to your neighborhood or apartment complex.
40. Use surveys to book appointments.
41. Offer an advanced class or glamour class for preferred clients at your home.
42. Offer a mini class for those who prefer a small party.
43. Offer special gifts for hostesses with more than five attendees.
44. Advertise wedding parties in the local newspaper and social media.
45. Contact local bridal shops, catering services, and photography studies.
46. Purchase advertising space in local theater brochures.
47. Bring coffee and donuts to your husband or significant others place of work and encourage them to take a sample and business back home.
48. Visit local nursing homes. They are the sweetest, and they will love the attention. Treat them right, and they will be your most loyal customers.
49. Offer your services as a makeup artist at local beauty pageants.
50. Add an element of fun in every encounter whether online or in person.

Do you want to make the most out of your holiday sales season or All in with 8 Challenge? Of course, you do! As always, your UnitWise Heroes are here to help you grow your MK Business. Learn how to set and achieve your sales goals at our free online webinar today at 2 EST. Click here to signup and join our Special guest, future executive senior director, Cleta Colson-Eyre.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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Oct 6, 2017

Introducing New Account Features for MK Software

Exciting news! You asked for it, so we built it. Your Heroes at UnitWise are proud to announce several new features. We aim to provide you with superior business management tools to help grow your MK business so using your suggestions we have added these new features and updates to help achieve your goals.

New UnitWise Account Features are Live!

Beauty Profile:

We understand how many clients rely on you as their personal makeup guru but remembering their individual information can be challenging to say the least. The Beauty Profile will give you an in-depth description of your client's makeup and skincare preferences. Here you can also list your client's skin type, hair color, and any other valuable information. Plus, individual consultants and directors can specialize future client consultations based on their personal information.

Client Invoices and Sales Receipts:

Within your client's profile, you can now view all of their individual activity and see things such as their invoices and sales receipts all in one place. Your clients now have the option to also view invoices and receipts separately within their account.

Product Wishlist:

Consultants and Directors can now compile a wishlist based on products their clients wanted or mentioned. This wishlist is a terrific way to market to past clients who have not purchased in a while. You can use this tool to help MK loving friends and family buy the ideal gift.

Valuable UnitWise Account Enhancement

Website Theme:

You can now change your website themes with a few clicks. Quickly change your current theme to a previous version using your website editor - simply select Theme Versions under your Layout Settings and return to a previous theme.

Continued Support

Our founders created UnitWise as the ultimate business management solution designed specifically for NSDs, Directors, and independent beauty consultants. We continue to rely on feedback from the MK community to meet the needs of all those involved. Comment below or email us to make any further suggestions. We depend on Directors to ensure UnitWise meets all the needs of the MK community.

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Oct 5, 2017

Fall Makeup Trends of 2017: Do’s and Don’ts

Fall is a great time to try a new look and changing your makeup routine is the easiest way to do that! The power of makeup is endless with its ability to transform but then wash off completely. To help you find your new fall look we have separated the hits from the misses.

Fall Makeup Trends You Should Try or Leave Alone

As we enter a new season, a massive amount of new trends have left us in a state of awe. But also asking, “why?” From squiggle eyebrows to geo lips, the pretty but strange beauty trends don’t seem to be stopping anytime soon. To help in the pursuit of keeping your clients on trend here are four makeup trends of fall 2017.

Unique Eyebrows

Do Don’t

Natural full browsUnnatural shapes and designs

If the eyes are the window to your soul, then the eyebrows are the curtains. I am a huge fan of the fuller more natural eyebrows of 2017. From the catwalk to the office women are sporting more natural-looking arched brows. This trend is a welcomed transition. From the thin pencil brows of the early 2010’s and 2016’s exaggerated arches comes a more natural look.Alongside these natural brows are the barbed wire, squiggle, and carved eyebrows. While I cannot claim to be a fan of this trend, there is no denying they are fascinating. If you have kept up with trends on Instagram, you have undoubtedly noticed the squiggle invasion. 

Fall Inspired Eyeshadow

Do Don’t

Fall Leaves Color scheme Color blocks and floras

Incorporate autumnal colors into your makeup routine. Add burnt orange, burgundy, and warm chocolate brown shades into your eyeshadow routine. Smoky eyes with black shadow are beautiful. This fall try using a burnt orange in the crease of clients eyes and smudge it along the lash line. This trend is terrific for celebrating the transition to fall.I can’t say I ever envisioned gluing dried flowers to eyes as a makeup trend. While this eye makeup looks like a work of art, I can’t say it was ever a good idea. Making this my number one trend never to recommend to clients.

Blocked eyeshadow has swept the world of fashion and social media this fall. While we all love a good smokey eye, this trend looks bizarre and unblended.

Fresh Face of Fall

Do Don’t

Light foundation, contouring and highlightingBlack contour and faux Freckles
Many women make the mistake of not adjusting their contour during the change of season. Summer is a great time to sport bright colors and darker contours. For a natural fall, look adjust your contour shade to two shades darker than your current skin tone. Create a light dimension and higher cheekbones by applying softer colors and even blending.The faux freckles trend keeps growing. Not satisfied with regular freckles there are now rainbow, glitter, and metallic freckles. We are all for embracing natural beauty, but this trend is going too far. If you clients love freckles, suggest natural tone pencils or temporary tattoos. Freckles give off a fresh, natural, and youthful look.

Unless considering black contouring for your Halloween makeup stay far far away. Black contouring and higher don’t go together. Three words: Silly putty highlighter--just stop.

Fall Lip Colors

Do Don’t

Rich color and ombre lipsGeo and lollipop lips

The ombre style has been making a steady resurgence in the past few years. From hair, nail art and now lips. I am a huge fan of this looks because it naturally gives more dimension and pout to your lips. This fall try using different hues and merge colors once you are satisfied with the result.

Fall is a perfect time to try using rich hues in place of bright colors.
I cannot believe lollipop lips are still a thing. Lollipop lips or the smudge look surfaced earlier this year during fashion week. Recreate this look by coloring outside the lines and smudging the lip color…. No, really I am serious. It might not be the look you want your clients walking out of your party with.

In comparison to the lollipop lips, geo lips are more refined. This look is beautiful but impractical and a bit weird. Making your soft lips look rock hard is far from my ideal.

As an MK consultant or director, we understand how important it is to stay up-to-date on the latest makeup trends. During your next consultant meeting share these dos and don’ts of fall makeup trends. We hope you have enjoyed these new make trends of fall 2017. Share your thoughts below, and for more beauty blogs from UnitWise, click here!

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*UnitWise is not affiliated with Mary Kay

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