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Jan 18, 2019

Fall in Love With Smart Goals to Be Successful

Fall in Love With Smart Goals to Be Successful
Welcome to the new year! It’s time to take a closer look at your Mary Kay goals. But where should you start? Chances are, your MK Director has some excellent ideas for you already, so go ahead and reach out to her for some superb advice. In addition to that, you can use these basic principles of goal setting. Don’t work harder in 2019, it’s time to work smarter! Ready to start setting your SMART business goals for 2019? Read on!

Prepare SMART Business Goals!

Your goals should be:

S - Specific

M - Measurable

A - Attainable

R - Result oriented

T - Time-based


Be Specific With Your Mary Kay Goals

First, you need to decide where you want to be in the upcoming year. What do you want the most? Is this the dream cruise that the company offers for a promotion this year? Do you want to promote yourself to a Director? Do you want to complete your National Area in 2019? Whatever that may be! Mary Kay Ash said: “If you can dream it, you can achieve it!” However, it would be best if you were specific. Don’t make a goal of increasing your sales, instead create a goal of improving your sales by 25%, for example. Adding five more team members by April 1st: that’s specific!

Set Up a Measurement System

How will you know that you have reached your goal? Personal Sales goals or new Unit members. Set a number and go for it!

Make It Attainable!

“A goal is like a good exercise, it makes you stretch.”

                                                                                  -Mary Kay Ash

A goal must be challenging, but attainable. If you joined MK yesterday, it might be too much of a stretch to aim to become an NSD by the end of the month. If a goal is not realistic, it would merely discourage you from trying harder. Look at your Director career path or your Senior Director’s path, learn from their experience. What did it take them to build a Unit? How much does your Unit need to produce to Achieve a Court of Sales Award?

You need to figure out where you stand right now. It’s best to take a closer look at your previous month, quarter, and even a year. If you already use UnitWise, you can run the following reports to quickly decide what went well and what you need to improve upon:

  • WAS Gross Receipts 
  • WAS monthly Counts 
  • Top Performing Consultants 
  • Interview Recruit Details, to give a few. 
Strive For Results!
Then figure out how many more new team members, or how many parties you need to hold to get to your goal. Then to achieve this many parties; how many referrals or leads do you need? How many times do you need to contact each person? Break it down to the smallest action.
Set Time Boundaries.

Once you break it down to every small income-producing activity, please take a moment to think about how long it takes you to complete an action. A phone call: 1-2 minutes, an email: 5 minutes, a facial: 40 minutes, so on and so on. Set a goal of how many calls, appointments, etc. you can make each day. Then get it on your calendar and follow your plan.


Improve Your Goals (If Needed)

Fall in Love With Smart Goals to Be Successful
It’s okay to tweak your plan to make it work. For example, if you see that sending emails to your customers and your Unit takes a big chunk of your day, try automating it with an Email Marketing tool.

The first quarter of the year is excellent for building your team. People are reevaluating their lives and setting goals to increase their income or to start a new business. It may be a great time to reach out to your customers or former team members and offer them a business opportunity. Unfortunately, the first quarter is also boring tax time. UnitWise and its sister company TaxBandits have a couple of solutions for you:

Dedicated tax reports to save you time on preparing paperwork to file your taxes

Simple Income Tax Extensions to buy you time (up to 6 months), so you can concentrate on your business now.

Delegate some of your tasks to a Virtual Assistant, then issue a 1099 form to them in a few simple steps.

Now you know how to set your goals! Go ahead and get to work!

Please comment below and tells us how you set your goals or how you measure them. Also, feel free to share your successes and lessons you’ve learned along the way.

Continuing Your Business Education

Our goal at UnitWise is to provide you with expert makeup, beauty, and business advice to help your #MK business succeed. For more beauty advice click here. We are always ready to help you grow your MK business.

Follow us on Facebook, so you never miss exciting news and information.

Not yet a member of the UnitWise family? Click the button below to start your risk-free 15-day trial!


Start My 15-Day Free Trial



*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.









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Dec 27, 2018

5 Reasons You Should Opt Out of "Free Shipping Labels"

5 Reasons Why You Should Opt Out From Free Shipping LabelsAs small business owners, Mary Kay consultants need to keep tabs on their expenses. To stay competitive, you must provide the best customer service, which often involves shipping products at little or no cost to your customers. MK offers a fantastic service called Customer Delivery Service for Mary Kay shipping needs, known as CDS. The CDS covers the latest products. For any other customer favorites, you need to you use your own shipping method. How do you find the best option for your buck? I hear a lot about some merchant services offering free shipping labels to consultants selling Mary Kay. I decided to look into it.

It turns out, it is not free, after all.

Look closer. Someone has to pay a mail carrier to do the job of delivering your package. A merchant service will not charge a fee for you to print shipping labels; as long as you process customer payment via their service also. It’s great if you already use their service! But what if you don’t use it or your customer had already pay you via ProPay, with a check, cash or other means?

UnitWise offers a convenient option of printing your shipping labels.

Reasons To Use UnitWise Postage

UnitWise Postage feature is powered by Endicia, Nation’s leader in Shipping Labels and accessories. Your Mary Kay postage is seamlessly integrated into your UnitWise account.

1. You Are The Boss!

Process your customer payments however you like.

2. Pay As You Go!

Only Pay for the USPS shipping labels that you mail. Did customer change her mind? No problem! Request a refund with one click and use the credit to print another address label later.

3. Cut Down on Manual Entries!

5 Reasons Why You Should Opt Out From Free Shipping LabelsYou do not need to type customer address and then also your address. Just add customer name, let the program do its magic. Your customers’ details are already in your account. You will receive them automatically from Intouch.  

4. Ship Any Size!

Shipping weight options are available for as low as 3 ounces, not starting at one pound like some other services.

5. Get Reports!

Convenient Shipping Costs Report is available for your tax filing needs. It will help you see at a glance how much you spend on your shipping both retail and wholesale.

So, try it now! Log on to your UnitWise account, go to Customers> Postage.

Continuing Your Business Education

Our goal at UnitWise is to provide you with expert makeup, beauty, and business advice to help your #MK business succeed. For more beauty advice click here. We are always ready to help you grow your MK business.

Follow us on Facebook, so you never miss exciting news and information.

Not yet a member of the UnitWise family? Click the button below to start your risk-free 15-day trial!


Start My 15-Day Free Trial




Have questions? Click here to contact us.

*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.




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Dec 20, 2018

Proven Ways To Gain New Customers During The Holidays

Proven Ways To Gain New Customers During The Holidays
The holidays are almost here! Everyone is buzzing around, getting ready. It’s the most wonderful time of the year, but it sure is stressful at times. How do you get the attention of your customers? What holiday marketing strategies should you use? Don’t give in to your hectic schedule. Focus on what is important. You can use this time as an opportunity to grow your business.

Transform someone’s life this holiday season with a business opportunity, beauty tips or the perfect gift for everyone on their list.

For some advice and holiday promotion ideas for Mary Kay consultants, we spoke with Independent Senior Sales Director, Beth Curcio.

5 Tips for Boosting Your Business During Holidays

Beth started selling Mary Kay over 35 years ago, at first, to make some extra money. However, throughout her career it has become so much more: “I have the most fabulous friends from all over the country. I haven't worked for anyone else for 35 years. I've been able to raise my four children without Daycare Centers. This Company has been a blessing in all stages of my life” - says Beth. She enjoys all the benefits of what MK has to offer: “Freedom and loving what you do. Being associated with a Company that puts people first.”

1. Think Outside the Box

Beth moved around the country throughout the years and had customers spread out over multiple states. If you are in the same situation it may not be feasible to hold a traditional open house; you may try a virtual open house to promote your business during the holidays. Beth recommends inviting your local customers over for tea or coffee to check out gift ideas. It’s a fun way to connect with your customers and to showcase new holiday promotions.

2. Prepare

Put together a list of people who usually buy Holiday gifts, and start with that. For your new clients, remember to ask them to fill out the section out whom they would like to purchase gifts for them aka Santas. To be ready for a successful holiday season, Beth’s advice during the holidays is “ Ask, Ask, Ask!”

3. Get to Know Your Clients and Their Preferences

You may have heard during your consultant training that you must know your customers to be able to meet their needs and to grow your business. It’s a great time to review your customers’ Beauty Profiles and skincare questionnaires. Make additional notes and reminders for yourself if needed.

4. Go to Your Customers

Proven Ways To Gain New Customers During The Holidays
Beth says that most of the time she would go to her customers. It helps your customers feel appreciated with this gesture, and it gives you an opportunity to provide the best customers service setting apart from other retailers. She also recommends wrapping the products you deliver even if they are Reorders, that way you make it a wow factor even more.


5. Get Repeat Business in the Year Ahead

You can enclose a $20 gift certificate with their holiday gift to be used before the end of January at their New Look New Year Makeover,- says Beth.


More Holiday Sales Tips & Tricks:

We want to give a special thank you to Beth Curcio for taking the time to share her holiday sales advice. Watch the interview for additional tips and tricks for gaining new customers during the holiday season.




Continuing Your Business Education

Our goal at UnitWise is to provide you with expert makeup, beauty, and business tips to help your #MK business succeed. For more beauty advice click here. We are always ready to help you grow your MK business.

Follow us on Facebook, so you never miss exciting news and information.

Not yet a member of the UnitWise family? Click the button below to start your risk-free 15-day trial!

Start My 15-Day Free Trial



*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.





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Dec 11, 2018

The Best Way To Record Your CDS

The Best Way To Record Your CDS
The holiday season is in the air! While we are sure you’re executing your brilliantly crafted holiday sales plans strategies there is no better time to up your game. Today your friends at UnitWise are sharing how you can efficiently track customer invoices and your business expenses in one convenient location.


If you are like many other MK Consultants and Directors that ship their orders via CDS, then you probably wonder; what is the best way to record the transaction for both your customers and your Cost Of Goods... UnitWise has you covered! We have added the ability to keep track of the customer invoices and your expenses all in one transaction!

Here's how it works:

  1. Create Invoice/Sales Receipt
  2. Calculate Shipping and Cost of Goods
  3. Select Expense Account




UnitWise Makes Holiday Sales Tracking

Step 1
Create the invoice or receipt as you usually would, but make sure to check the "Use Customer Delivery Service" box located under the customer's information.

Step 2
Calculate shipping and enter it here into the shipping field. If the cost of shipping was passed onto your customer, then leave this field at $0 and charge shipping on the customer's portion.

Step 3
The "Amount Paid to MK" field will be the wholesale product price + your shipping cost (if shipping was passed to a customer then the amount is 0) + the full retail tax amount.

Step 4
The "Pay From" Account is going to record the expense into your Chart of Accounts, merely choose which account to charge and enter the total Cost of Goods again (this will be the same amount located in the COG field).

Once your receipt is saved a Purchase Order will be automatically created to track your COG expenses incurred for this CDS Order!

Continuing Your Business Education

Our goal at UnitWise is to provide you with expert makeup, beauty, and business advice to help your #MK business succeed. For more beauty advice click here. We are always ready to help you grow your MK business.

Follow us on Facebook so you never miss an exciting news and information.

Not yet a member of the UnitWise family? Click the button below to start your risk-free 15-day trial!



Start My 15-Day Free Trial



Have questions? Click here to contact us.


*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®


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Nov 8, 2018

3 Simple Date-Night Makeup Looks You Need To Try

3 Simple Date-Night Makeup Looks You Need To Try

Getting ready for a promising date can feel like a painstaking process, but with a regular skincare routine and MK makeup, you’ll leave the house in love with your look.

Before we get started with any look be sure to hydrate your skin. Take the time to cleanse and hydrate your skin deeply, so you have a healthy glow the entire night. Plus you won’t wake up in the morning with regret.

Fall For These Date-Night Makeup Looks

1. Smoke Signals:

The classic smokey eye is by definition dramatic. Up the drama even more by concentrating the darkest pigment on and around your upper eyelids. The classic smokey eye, on the other hand, is darkest on your crease and outer corner of your eyes while the lids are kept light.

Application Tip:
When you try this look at home start with your eye makeup, then move on to everything else. The black powder will definitely require at minimum a little cleanup.

What You Will Need:
Mary Kay® Mineral Eye Color
Matte Coal
Sterling (Shimmer)
Mary Kay® Gel Eyeliner With Expandable Brush Applicator (Black)

2. Light Up The Room

Who needs romantic candlelight when you have your handy dandy highlighter? After you see yourself in full glow-y glory, we’re sure you will be obsessed with an all-over luminous look for your next date night.

Add just a bit of sculpting at the outer corner of your eyes and under your cheekbones to create dimension, but not enough to stand out. Add a touch of mascara, then the rest of your look is about light.

Apply a touch of silver shadow along your tear ducts, a pearl highlighter to your cheekbones and down the bridge of your nose. Complete this look with an opalescent sheen on your lips for a glowing look that will make heads turn.

What You Will Need:

3. A Modern Romance

How could we create a date-night makeup tutorial list with the quintessential romantic makeup staple –– red lipstick? Heck, there are those who say it makes you look younger. Sometimes there is no need to reinvent the wheel, but it’s definitely nice to freshen up this look.

What You Will Need:


Share Your Makeup Advice Today!

Share your advice in the comment section below! Your friends at UnitWise are here to provide you with expert makeup and business advice. We encourage you to share this blog with your clients and unit members to share the love.

For more beauty advice click here; we are always ready to help you grow your MK business.

Never miss a new makeup tutorial again by following us on Facebook!



3 Simple Date-Night Makeup Looks You Need To Try


*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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Oct 2, 2018

Stunning Homecoming Makeup Ideas For The Big Night

Stunning Homecoming Makeup Ideas For The Big Night
Finding the perfect makeup for the Homecoming dance can be tough, and the application can be especially nerve-wracking. Thankfully, we got your back with easy-to-recreate Homecoming makeup looks so you can hit the dance floor with confidence. 

Own The Night With These Homecoming Looks

Neon Pop

Stand out from the sea of black winged liners with a punch of purple. Swipe on some ornate orchid shimmer gel eyeliner and then finish off the look with a pair of falsies.

What you need:
Mary Kay® Gel Eyeliner With Expandable Brush Applicator
Lash Intensity® Mascara

Pretty As A Peach

This is the perfect look for the ultimate girl next door. Add a doe-like sweet glow to your eyes by adding a soft ring of peach around your lashes. Simply draw along your top and bottom lashes with a strawberry cream blush. Be sure to connect the lines at the outer and inner corners of your eyes.

What you need:
Mary Kay® Mineral Cheek Color
Lash Intensity® Mascara

Emerald Glow

Stunning Homecoming Makeup Ideas For The Big NightSweep emerald shimmer eyeshadow around your eyes next to the waterline then across your upper lid. Then go back and add your crease with a slightly darker shadow or matte brown. Add depth to yourself by dusting your browbones and cheekbones with a gold shimmer shadow.

What you need:
Mary Kay® Mineral Eye Color (Emerald)
Lash Intensity® Mascara


Continuing Your Makeup Education

We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.



Sign-Up For Your Free Trial





*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.



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Sep 20, 2018

How To Use Samples to Expand Your Customer Base

How To Use Samples to Expand Your Customer BaseBeing able to entice your future clients to sign-up for your email list or to become a customer with a free gift is a remarkable strategy many businesses have been using to expand and quickly grow. When Mary Kay Ash started her beauty line in 1963, she would supply her agents with enough products to start their venture, and it would be up to them to find clients and succeed. Now Mary Kay is a billion dollar operation employing over 2 million consultants in several countries.

Just as Mary Kay Ash knew, the key to success is gaining a steady stream of clients. Successfully using #MK samples in your business relies on a good strategy. You need to consider why samples work, how to present free samples, and how to effectively use samples to grow your business when you pair this with email marketing. 

Why MK Samples Work:

There is no better way to connect with new customers than putting Mary Kay product samples in their hands. Samples allow your customers an opportunity to try the products at home and see the result for themselves with no pressure to purchase the full-size product.

How to Present a Free Sample:

Cute bags, wrapping, and boxes are overrated, and often results in your prospective clients never getting to the goodies. You should present them unwrapped and ready to use. For example, how many gift bags or plastic baggie have you never taken the time to unwrap? If you're like me likely it sat in your purse for a few weeks then you threw it away. Just give them your product without any extra fluff. Mary Kay has amazing products, and they speak for themselves. But overall, you need to give out samples as a gift with no string attached and make sure your prospective customers understand that.

How to Effectively Use Samples to Grow Your Business

How To Use Samples to Expand Your Customer BaseYour overall strategy is to use a free gift to entice a new user! Give a gift without strings attached whenever possible. In business, you’d like to be able to follow-up with the person, so try to get their information so you can send an email in 24 hours asking how they liked their sample. If this is not possible, attach a business card directly to the sample using a glue-dot so they know how to contact you to order!




Bonus Marketing Ideas:

Use these opportunities to “sample bomb” and collect new leads!

Research Festivals and Events
in your area. Once you sign-up for a table or booth and set up your display, you’ll be ready to start gathering leads! Be sure to dress appropriately, make eye contact, stand in front of your table, and see who is genuinely interested when approaching your table. A common idea is to run a giveaway for a premium product and collect emails, and then give samples to those who are interested. Don’t forget to take pictures of your table and you handing out free samples to post on your social media and tag the event to spread the love.

Turn running errands into an everyday opportunity to spread your love your Mary Kay by giving out samples. Show your appreciation to your restaurant server or congratulate your cashier at the supermarket for a job well done. This will make their day, so do it at every opportunity! Don’t forget to ask for their contact information.


*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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Sep 18, 2018

The Complete Guide to Where to Apply Eye Makeup

The Complete Guide to Where to Apply Eye Makeup
Eyeshadow, eyeliner, blending brushes --- oh my! Learning to apply eye makeup is no easy task, even for seasoned beauty pros. If you (or a customer) are having a tough time decoding all those tricky makeup tutorials, I have an easy guide to each part of your eye so you know where all those products go. 

Decoding Complicated Tutorials

Brow Bone
If you want to open up your eyes and accentuate your brows, you can add a matte pale eyeshadow directly under your brow.

Eyelid (Lid)
Typically your main or base shadow goes on your eyelid. Or if you have a creative spirit you might want to also use this space to explore unique eyeliner designs.

Crease
This is exactly what it sounds like. It is the crease between your brow bone and eyelid. You will want to apply a darker shade of eyeshadow here along your eye socket to add dimension to your eyes.

Outer V
The outermost corner of your eye where you would typically wear eyeliner or darker eyeshadows. Typically, the liner and/or shadow is applied in a “V” shape with your top and bottom lid.

Upper Lashline
The edges of your upper eyelid where your eyelashes begin. You can define your eye by applying eyeliner or mascara here.

Waterline
The inner rim of your bottom eyelid. You can apply pencil or gel eyeliner to add a smoky look or light liner to make your eyes appear bigger.

Lower Lashline
Just below your waterline where your bottom lashes begin. You can use a liner and eyeshadow to define your eyes.


The Complete Guide to Where to Apply Eye MakeupContinuing Your Makeup Education

We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.


Sign-Up For Your Free Trial




*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.


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*UnitWise is not affiliated with Mary Kay

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