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Mar 15, 2018

Are You Making These Common Makeup Mistakes?

Mary Kay Client knows what common makeup mistakes to avoid
We all make mistakes, and occasionally, we can make the same mistakes over and over without realizing they are a mistake in the first place. We are the first to admit when we have made a makeup or beauty blunder, which is why we have rounded up the most common makeup mistakes to spare you from having the same slip-up. Are you making these common makeup mistakes? Or are you clients?

Are You Making These Common Makeup Mistakes?

1. Too Much Concealer

In your client's pursuit of the perfect matte finish, they could be making the common mistake of applying too much concealer. If they select the wrong color and apply it heavily, it will accentuate their wrinkles and make them appear older.

To avoid this instruct your clients to select a concealer slightly lighter than their natural skin tone and apply gradually. Concealer should never be applied to the whole face just specific problem areas such as under the eyes.

2. Lower Lash Mascara

Using mascara can give your clients a 1960s flare or bring unwanted attention. If used excessively it can shift the attention to the wrinkles around their eyes (no matter how small those wrinkles maybe).

3. Dark Eyeshadows

Everyone loves darker eyeshadow for an evening out. However, it is important not to apply darker shadows over the whole lid. Simply dab the outer corner of the eyelid and create a semicircle about halfway across.

Beautiful young woman in cream colored dress with updo is a Mary Kay Clients that knows what makeup mistakes to avoid because her Mary Kay Consultant tells her about all the latest tips and tricks of the industry 4. Waterline Eyeliner

If you clients apply a black or dark eyeliner to their waterline, it can make their eyes appear smaller and more narrow. To help counteract this effect simply suggest a lighter eyeliner to open up their eyes. This will help to create a large eye effect and make them appear younger.

5. Incorrectly Applying Blush

I can freely admit that I am completely guilty of making this blunder for years! First of all, suggest your clients steer clear of dark and intense colors. Suggest lighter tones and apply to the upper part of their cheeks, not the apples of their cheeks.

To The Fabulous Ladies of MK:

At Unitwise we understand the importance of recommending the perfect look for your clients. We hope you found this blog informative for yourself and your MK customers as you guide them through all of the amazing #MK products. We suggest sharing this blog post with your customers and unit members as they advise their clients.

Our goal is to provide you with experts advice to successfully aid your clients and grow your cousin. Whether you are seeking beauty tips and trick or business management advice, we are here to help you grow your MK business.

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Mar 13, 2018

5 Simple Tips For Creating a Competitive Social Media Strategy

Mary Kay Director at her computer working a competitive social media strategy

It is no secret that behind any successful MK Director is a strong social media presence. Coincidence? How much time do you spend on social media on a daily basis? Too much, right? (Don’t worry I am right there with you). As a Director or Consultant, it is important to not only be pushing your products on social media but doing it efficiently. Here are 5 simple tips for creating a competitive social media strategy.

5 Simple Tips For Creating a Competitive Social Media Strategy

Just a word to the wise before we get started; there are so many ideas out there on how you can “trick” Facebook, but unfortunately, Zuckerberg’s creation is smart and way ahead of any scheme. I know it is tempting to “Gain 10,000 followers by downloading this app” or something along those lines, but the only way to connect with real potential clients is organically.

Post Socially Not Salesy 

During your next sales promotion instead of using the premade or supplied graphic opt for an engaging image. The less you use MK graphic and logos on Facebook and other social media platforms the more you will engage and connect with potential and current clients.

Original graphics and verbiage will make your posts appear high on your followers feeds, and they are more likely to engage. Post a selfie with the new products or helping at your local charity. Or better yet go live at your next event!

Add a web link to your post that will lead clients to your webpage or use a call-to-action to encourage your clients.

Timing is Everything

Research the location of the majority of your clients to learn what days and times get the best engagement. Take notes over the course of a few weeks and tweak your content and post schedule. Is the best time early in the morning before they go to work or Sunday afternoon?

Get to know your audience and what days/times are best for getting views and traction.

Pros and Cons of Adding People to Your Group

Mary Kay Director in Qualification posting a picture of her makeup collection for a competitive social media strategy Hosting a contest or giveaway is a great way to increase your following at a rapid pace. It is true that adding people to your group is a quick and easy way to boost your virtual client base, but in reality, it does two things.

  • First: It is sad to say, but some of the people added to your group have no interest and were irritated about being added.

  • Second: Your Facebook group or page numbers are huge, but the engagement continues to be super low following the giveaway.

My advice is never to host a giveaway to add members to your group. Only invite those who would be interested in MK and encourage your current members to do the same. It will be slow going, but it will be genuine organic growth that will prove beneficial in the long run.

Engaging Social Media Post Ideas

  1. Comment what you did today and add “like a boss.”
  2. What was the last book you read?
  3. What was the last movie you saw in theaters?
  4. It’s Storytime! Only use 2 words to continue the story in the comments!
  5. Beach or mountain vacation?
  6. What is your New Year's resolution?
  7. What is your favorite food?
  8. What is the weather like where you are?
  9. My first concert was ….
  10. Tea or coffee?
  11. Describe your week using song titles?
  12. Post a random fact about yourself most people don’t know.
  13. Describe your favorite tv show only using emojis
  14. What is in your purse? Or What is the most random item in your purse?
  15. Post a line from a movie and see who can guess it.
  16. What show do you love to binge watch?
  17. What popular movie have you yet to see?
  18. What are 3 words better than “I love you.” Ex: I made dinner. Or Kitchen is cleaned.
  19. If you were on a desert island and could only bring 3 items. What items would you bring?
  20. Share your first Facebook profile picture!
  21. What is your favorite outdoor/indoor activity?
  22. What are you thankful for?
  23. Share your favorite #lifehack!
  24. What do you daydream about?
  25. What makeup item could you never live without?

Be Engaging 

Let’s be honest there are lots of makeup brands and MK consultants who are trying to reach your clients. Your biggest challenge is adding value to already marvelous products to keep your community coming back. An excellent way for you to add value to your business is by offering makeup advice and tutorials.

Start small, each week build on what you did the previous week. As your posts gain interest and people start commenting be sure to reply and engage with your clients; it will make a huge difference. Show your clients you are watching, interested, and you care about them.

You Got This!

Social media gives you the opportunity to connect with potential and current customers over a shared passion. You don’t need a marketing team to create a competitive social media strategy. All you need is your creativity and an internet connection.

Your Heroes at UnitWise hope you found this post helpful and informative. Like, comment, and share this post with your unit to help with their growth. It is crucial for each person in your unit to know and understand the importance of social media and how it can impact the reach of their businesses.

Rock it like Beyoncé
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Mar 8, 2018

How to Find the Perfect Eyeshadow to Enhance Your Eye Color

Back by popular demand here is how to find the perfect eyeshadow to enhance your eye color! Finding the perfect eyeshadow to enhance your eye color is not easy, which is why your Heroes at UnitWise put together this guide for pairing the right makeup to your client's eye color. Think back to art class, more specifically the color wheel. Use contrasting shades to draw attention to the eyes and intensify the color.

Eyeshadows to Enhance Your Eye Color

Eyeshadows for Brown Eyes

One of the many fantastic qualities about brown eyes is their versatility. To make brown eyes pop reach for contrasting cooler shade like silver, gray, and charcoal. Clients can gain a lighter appearance by using select green tones. Lastly, try adding a touch of intensity by adding black in the crease.

  • Purple, jade, bronze, & brown
  • Monochromatic
    • Brown, black, bronze & taupe
  • Complementary
    • Blue, green, violets, & lilac

Eyeshadows for Blue Eyes

For your clients with blue eyes, you might suggest neutral light tones because of their natural light. Soft shades like coral and champagne will catch the glint in the iris but will not distract. Any highly pigmented colors such as black or deep purple are generally too harsh and cause blue eyes to appear smaller. Instead consider shadows with orange undertones such as terra-cotta, gold and a light burnt sienna.

  • Brown, navy, & grey 
  • Monochromatic
    • Navy, grey & silver 
  • Complementary 
    • Coral, champagne, copper

Eyeshadows for Green Eyes

If your clients have green eyes, select violet liner, and shadows to add contrasting color. The shades of plum, amethyst, and violet help to bring out the natural brightness for a piercing look. Green is also complemented by reddish undertones because of its position on the color wheel.

  • Brown 
  • Monochromatic 
    • Mossy green, gold 
  • Complementary 
    • Purple, rose, & pink

Eyeshadows for Hazel Eyes

Hazel is a delightful mix of brown and green that works well with metallic golds and olive greens. Using yellow undertones will bring out the lighter flecks in their eyes. Lighter shades of purple like violet and lavender also look lovely with hazel eyes.

  • Brown
Think of autumn fall colors
  • Monochromatic 
    • Navy, grey & silver 
  • Complementary 
    • Golds, greens, & violet

Your clients consider you their personal guiding light into the convoluted world of makeup. Impress even your long time makeup wearers with these nifty tricks and be sure to read our past UnitWise beauty blogs for more tools of the trade.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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Mar 6, 2018

10 Beauty Hacks That Will Change Your Life Continued

Because of the overwhelming support we decided to bring back a fan favorite. Impress your clients with these creative beauty hacks at your next consultation or party! Here are ten beauty hacks that will change your life continued!

Show your clients they do not have to spend hours in front of the mirror to get a perfect look. Share these little tricks for applying makeup, so they can always look their best.

10 Beauty Hacks That Will Change Your Life Continued

1. Conceal Sparse Eyebrows
If you have a fallen victim to over plucking, you are not alone. You can easily conceal sparse areas with brown eyeshadow, or you can use brown mascara.

2. Translucent Powder
Use translucent powder to create a clean matte finish. Even if you do not typically use foundations use a loose powder to cancel out any redness or uneven skin.

3. Sharpen Lipstick
If your clients run out of lip liner suggest, they line the outside of their lips with concealer to sharpen their lipstick. Leaving lips, unlined will made the lipstick bleed into the natural creases of their skin around their mouth.

4. Smooth Foundation

After cleansing your client’s skin and applying moisturizer, blend foundation with a slightly damp beauty sponge using gentle rolling motions.

5. The Power of Spoolie Brush
The most critical step to creating natural and full looking eyebrows is using a spoolie brush to diffuse color after using a brow pencil.

6. Ultimate Blemish Coverage
Apply foundation, a thick concealer, and setting powder to ensure blemishes are completely covered all day.

7. Apply Bronzer in “3” Shape
Instead of your clients applying bronzer all over their face to combat their wintery complexion show clients how to apply it in a “3” shape. It should start at the forehead and work down the side of their face to meet their jawline.

8. Balance Undertones
Use complementary colors to even out uneven undertones. For example: Use green concealer to tone down redness.

9. Baked Makeup
Baking your clients makeup us a simple process. Use a primer or moisturizer around her eyes, apply foundation, add a thick concealer, dust area with translucent powers, wait about a minute, and then gently dust off the powder, Tada! Baked makeup!

10. Skip the Shimmer
I am sorry ladies, but if your clients have oily skin suggest they avoid makeup with shimmer or glitter. The shimmer will make their face appear shinier.

To The Fabulous Ladies of MK:

At UnitWise we understand the importance of recommending the perfect look for your clients.We hope you found this blog informative for yourself and your MK customers as you guide them through all of the fantastic #MK products. We suggest sharing this blog [post with your customer and unit members as they advise their clients.

Our goal is to provide you with expert advice to aid your clients and grow your MK business successfully. Whether you are seeking beauty tips and trick or business management advice, we are here to help you grow!

Start Your Free Demo!

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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Feb 22, 2018

Best Makeup and Skincare Hacks for Oily Skin

Dewy and glowing are both positive adjectives when it comes to your skin until they go just a little too far. When you have oily skin, your main skincare objective is to keep your skin from looking greasy. Keeping oily skin under wraps does not have to be a constant challenge for your clients. Help your clients by teaching them the best makeup and skincare hacks for oily skin.

Best Makeup and Skincare Hacks for Oily Skin

Use these makeup and skincare hacks to keep you and your clients looking refreshed and matte all day long.

Primer For Oily Skin

Properly preparing your skin is just as important (or possibly more so) than finding the correct shade of foundation. Keeping skin hydrated and using a water-based matte primer is key to longer-lasting makeup. This can mean the difference between touching up your T-zone every hour and a shine-free complexion.

So what types of moisturizer and primer should you recommend to your clients? I am glad you asked! You do not want your clients looking like a grease ball, so I suggest a formula with hyaluronic acid. Also, avoid primers that are oil based and instead recommend those with a water base.

Foundation For Oily Skin

When recommending a foundation color and tone is key, but it is also essential to choose a mattifying and long wear formula. These will specifically combat your clients shine. Avoid recommending anything with the word luminous as they will make them appear shiny and oily.

Using the right tools is also vital for an all-day makeup look. If your clients are currently using their hands to apply their foundation the oil from their hands is being transferred to their face. Depending on your client's preference, recommend a blending sponge or brush for even and long-lasting coverage.

Remind clients to start with a thin base and then build it up in areas that need additional coverage. This will help them to avoid looking cakey.

Touch Ups For Oily Skin

For anyone combating oily skin and shine leaving home without an oil-control method is disastrous. Typically most of your clients will carry a small compact in their purse to apply additional powder as needed throughout the day.

Instead recommend the Shine Busters Set. This set includes Beauty Blotters® Oil-Absorbing Tissues and Mary Kay® Translucent Loose Powder. The oil-absorbing tissues will absorb excess oil without removing any makeup leaving your clients with a matte finish. Adding more layers can build up over the day making your clients face appear cakey.

Setting Spray For Oily Skin

To ensure your client's makeup stays put, spritz on a Mary Kay® Makeup Finishing Spray by Skindinävia. Instruct your clients to shake the bottle well first, then hold it eight to 10 inches away from the face in an X or T motion.

This lightweight spray will control oily skin, deflect sin and keep skin looking matte for up to 16 hours.

To The Fabulous Ladies of MK:

Your clients consider you their personal guiding light into the convoluted world of makeup. Impress even your long time makeup wearers with these nifty tricks and be sure to read our past UnitWise beauty blogs for more tools of the trade.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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Feb 20, 2018

How to Cover Dark Circles Under Eyes like a Pro

Red Hair. Beautiful Woman with Curly Long Hair.

Sometimes you can do everything right, but when you wake up and look in the mirror dark circles are staring you down. The only thing you can do at this point is to learn how to cover them correctly. Here we will learn how to camouflage your dark circles, and you can educate your clients!

How to Cover Dark Circles Under Eyes like a Pro

Before we get into how to cover your dark circles with makeup, we are going to review some easy alternative methods.

Your skin truly is a reflection of your overall health. The way you eat not only affects your weight and how you feel, but there are several ways your diet affects your skin. Eating a healthy diet is an ‘inside-out’ approach to having radiant skin.

Dark circles could be a result of anxiety, lack of sleep, or stress, but also a result of adrenal exhaustion, which can be caused by your diet. An excess of caffeine, sugar, or not eating enough can cause stress in your adrenal glands.

The adrenal glands are located near your kidneys and help your body control blood sugar, blood pressure, burn fat, and protein. It also serves as a sensor for illness or injury.

Another cause for dark circles can be a food allergy or sensitivity, so be sure to check with your doctor if your symptoms continue.

How to Use Makeup to Cover Up Dark Under Eye Circles

Keeping your dark circles under wraps after your late night Netflix binge does not have to be a constant battle.

1. Prep Your Skin Before Application
Red Hair. Beautiful Woman with Curly Long Hair uses concealer to camouflage dark circlesThe first step to keep your makeup looking flawless all-day is, of course, skin care. The skin under your eyes is very delicate and prone to dehydration. To maintain ideal hydration levels prep your skin with an eye cream.

Use each night before bed and 15 minutes before applying makeup. During the spring and summer use a lightweight hydrating eye cream and when the temperatures drop switch your nightly cream to a heavier version. Be sure to use a light moisturizer in the mornings before applying makeup.

2. Apply Concealer After Foundation
Several of us learned to apply concealer before foundation, but the foundation will provide extra coverage, and your clients will require less concealer.

3. Tone and Color of Concealer
Use a concealer with the opposite color of the discoloration. For most women that will be a concealer with a peach or salmon undertone. Steer clear of yellow-toned concealers. The yellow tent combined with the blue/purple tone of the skin will leave most women with a grey cast.

4. Tone Down Puffiness

Use a darker toned concealer when puffiness is present. The darker color will make the area appear deeper or smaller. The darker shade will help to pull the puffiness back and make the skin look even.

5. Application
When applying your concealer think of your eyes as the sun and lightly paint concealer sun rays under your eyes. Then use your ring finger or blending sponge to gently blend and smooth out the dashes in taps to avoid an unattractive streaky effect.

If you suffer from oily skin like me, you probably find your concealer hanging on for dear life by midday (or in my case mid-morning), try setting the concealer with a touch of loose translucent powder. Alternatively, try applying eyeshadow primer before applying your concealer.

To The Fabulous Ladies of MK:

Your clients consider you their personal guiding light into the convoluted world of makeup. Impress even your long time makeup wearers with these nifty tricks and be sure to read our past UnitWise beauty blogs for more tools of the trade.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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Feb 9, 2018

Amazing Last Minute Valentines Day Gift Ideas

Valentines day card with roses and gifts on wooden board

What better way to continue your 2018 success than kicking it into high-gear this Valentines Day? This holiday is full of love and opportunities to boost your sales or possibly turn your sales around. Everyone in a relationship is searching for the perfect Valentine’s Day as not to be that person who forgot or worse…. bought gas-station chocolates…….

Here are amazing Valentines Day gift ideas for your business your clients will love.

Amazing Valentines Day Gift Ideas for Your Business

If you have the contact information for your client's significant others it is a good idea to reach out as soon as possible. Or opt for my favorite Valentine’s Day sales tactic of all time!

Contact local hotels and offer three package deals as an option for guests staying at the hotel during the weekend before Valentine's. This offer can also last until the Friday following Valentine's Day. The baskets should range from inexpensive to enormous gift baskets.

Here are some major points you will need to remember:

1. Everyone has a different budget, so you need to create the gifts accordingly. However, remember to add a unique flair to each.

2. Before reaching out to the hotel manager consider what is in it for them. You should offer a percentage of your sales (don’t worry it doesn’t have to be a lot), and point out that the “other hotels in the area are not offering this service.”

3. Don’t get discouraged! There are other hotels out there so don’t be discouraged if a few say no.

4. Smaller local hotels typically have less “red tape” and have more decision making power than larger ones. However, larger chain hotels have more chances (more guests). Remember the more you contact, the better your chances are of increasing your sales.

5. Add guest information to your client's list. When you arrive at the front desk or while you are on the phone with the client be sure to get all the needed information for your expense records as well as contact information.

6. FIRST IMPRESSIONS MATTER! It is essential to establish a good relationship with the hotel and leave a pleasant lasting impression for future opportunities.

7. Make it count! Your baskets need to be beautiful no matter the price tag. The presentation can make the difference between a one-time or life-long client.

Rose and present gift on wooden background8. Say Thank you. Send a handwritten personal note to the hotel manager and any staff members that helped. A small “thank you”basket is also an excellent idea. It doesn’t have to be anything big, just the fact you put in the time and effort will go a long way.

For more amazing tips and tricks click here!

You Got This Ladies!

Personally, this is my favorite sales tacket for Valentines Day, but I would love to hear your ideas as well! Comment down below your favorite sales ideas and strategies for Valentines Day!!

With this sales strategy, you can exceed your monthly goal in a matter of days! However, to make the most out of 2018 you will need the latest MK technology backing you up every step of the way. Your Heroes at UnitWise are here for you with the ultimate MK business management solution. This year use UnitWise to schedule client consultant, product orders, organize individual makeup preference, create gift certificates, and so much more!

Don’t have a UnitWise account, yet? Click here to sign-up for your free 15-day trial and see how we can help improve and simplify your day-to-day business!

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Jan 23, 2018

How to Become a Director Faster Starting Now!

Young woman Mary Kay Director posing in purple suit

It is the dream of every MK Beauty Consultant to become a Sales Director and now you can do it faster! The tips I will be sharing have helped individuals become Directors in as little as 90 days! So without further ado, this is how to become a Director faster starting NOW!

“Give the world the best you have, and the best will come back to you…. It’s this spirit that makes people great. Be doers, not wishers. Have the will to win.”
- Mary Kay Ash

Director In Qualification (DIQ) Requirements:

  • Active Beauty Consultant with good standing
  • 10+ active members the month before qualification
  • Star Consultant during previous quarter or current quarter
  • Submit commitment form: 8th -10th of the first month of qualification

The Road to Sales Director:

  • Minimum of 24 Active Unit Members
  • $18,000 Cumulative Unit Production
    • During Qualification Requirements:
    • Minimum $1,800 to $4,000 Personal Sales
    • Minimum $4,000 Unit Sales
    • Minimum 10 of Unit Members (not including Director in Qualification) must contribute a minimum of $600 each the during qualification period.

Motivation is the Key!

Young woman Mary Kay Sales Director posing in purple suitYou have to make up your mind that you are going to finish what you have started! When you have something to work towards you can achieve anything. Think of the reasons why you want to become a Director…… Got it? Good! Now write it down in list form. Keep that list with you at all times and read it every day!

Take Command of Your Future

1. Attend All Functions

Attend weekly meetings and bring a guest or two each time. By attending these meetings, you are showing your Director and sister Beauty Consultants much needed support. Plus, your guest will be impressed by the personal stories of those attending!

2. Set Goals

Having a list of goals is important for not only your MK business but every aspect of your life. Where do you want to be financially? Create a goals poster to remind you of your goals.

Don’t forget to place one on your refrigerator!!!

3. Personal Evaluation

How can I improve? This question should be applied to your business as well as your personal appearance. As sad as it is to say people make snap judgments based on someone's look and attire. Pay attention to your wardrobe. When you host a makeup party or virtual event your dress should be professional. Moreover, your makeup is a reflection of your MK career.

Self-evaluation is key to progress or growth.

4. Include Your Family

Talk to your family about your career goals and allow them to support you on your road to success. You can become a Director by disciplining yourself, but it is easier when you have the support of your family.

Ask your husband or significant other to cook dinner tonight so you can focus on serving customers and booking classes.

5. Weekly Accomplishment Sheets (W.A.S)

Record your accomplishment in your UnitWise account and review your WAS reports on a daily basis. Use this to determine how much your earned from facials, classes, and reorders. Understand where you need to improve.

With your UnitWise account, you can view your WAS at-a-glance report to see your bookings, new member count, and so much more!

6. Be a Sponge

Our blogs are a wonderful resource you and your Unit should take advantage of! We have blogs on recruitment, social media marketing, sales tips, makeup tutorials, and so much more. Spend the time to read and research all the information you can. Soak it up and apply it to your business.

7. Tame the Chaos

It’s simple--- January is the time to organize! Organize your office and your products. This will help you to keep up with your clients and products as your begin your upward climb.

8. No Excuses

I believe this is fairly self-explanatory. Never say die ladies! You got this! #LadyBoss

9. Don’t Lose Focus on Who is Important

Your job as an MK representative no matter your level is to be there for your clients. During your title pursuit don’t lose sight of who matters in the end. Focus o taking care of your clients and the rest will follow.

10. Get to Work Ladies

You gotta walk the walk! Book, sell, recruit, and repeat. Go above and beyond every step of the way and never give up. Your friends at UnitWise are here to help support you every step of the way!

Changing Your Life Starts With One Step in The Right Direction

If you are not a member of the UnitWise family now is the perfect time to join the thousands of MK ladies already benefiting from our innovative features. Sign-up for your free 15 day-trial with zero obligations today!

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*UnitWise is not affiliated with Mary Kay

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