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Oct 31, 2017

Best Last-Minute Halloween Makeup Tutorials of 2017

Happy Halloween!! Honestly, this is my favorite time of year! It is always so much fun getting together with friends and transforming into someone else for a night. We love seeing the best last-minute Halloween makeup tutorials of 2017. While some years we planned this evening for weeks, other years we are guilty of last-minute Halloween costume planning.


So if this year is turning out to be one of those, don’t wear a black dress and cat ears and call it a costume. Here are some super easy makeup ideas using MK products. These Halloween makeup tutorial videos guide you through every step of your transformation.

Best Last-Minute Halloween Makeup Tutorials of 2017

Belle and Ariel_web.jpg



Princess Belle

Princess Ariel

Do you want more than this provincial life and an adventure in the great, wide somewhere? Then join the tale as old as time with this princess makeup tutorial. Ma Chere Mademoiselle it is with the deepest pride and greatest pleasure that I welcome you today to this unique beginners makeup tutorial. Today is your day in the sun and enjoy being a Disney Princess! Transform into Beauty and the Beast this Halloween!


Click here to watch!
Whoa! Mermaid off the port bow! While the human world is a mess life under the sea is better than anything we got up here. Don’t be a poor unfortunate soul this Halloween and transform into Princess Ariel with this Little Mermaid makeup tutorial for beginners.


Isn’t this great?! The salty seas air, the wind blowing in your face. Aaaah, today is the perfect day to be a mermaid!


Click here to watch!


Maleficent

The Queen of Hearts

Listen well all of you! This villain has indeed grown in grace and beauty, beloved by all who know her. But hopefully, she won’t cast a spell causing you to prick a finger. *Ouch*
This stunning beauty equipped with razor-sharp cheekbones, horns, and of course the power to wield magic. Use this tutorial to complete your Maleficent costume this Halloween.


Click here to watch!
Our next Disney villain has a slight anger management issue so don’t let her lose her temper or it will be “off with her head!” Her Majesty, the Queen of Hearts is complete with her ruby red lips, crown, and of course an army of playing cards. Use this easy makeup tutorial for beginners will complete your Red Queen costume this Halloween.



Click here to watch!



Easy Mermaid Makeup

Autumn Fairy

Take a dive with this ethereal creature but beware of drowning. No matter the occasion you are sure to make a splash with this easy mermaid makeup tutorial! All you will need is your MK makeup palettes and a wig cap or fishnets.



Click here to watch!
Join me on a magical journey! Follow me beyond the garden wall through the forest in pursuit of this enchanting autumn fairy! Complete with vibrant autumn colored leaves, flowing brown hair, angelic face, and of course a flower crown. Use this tutorial to complete your fairy costume just in time for Halloween.


Click here to watch!



Pastel Galaxy Makeup Tutorial


Blast off into space with this interstellar pastel galaxy makeup tutorial for beginners! This look is super easy to achieve PLUS it will last all night long!


Click here to watch!


We hope you have enjoyed our Halloween makeup tutorial series and we wish you a fangtastic evening. But no matter what spooktacular events you have planned UnitWise will be here to supply you with the latest in MK news, beauty advice, and business management solutions. You are booootiful!

Please like, share, and comment down below what you thought about these tutorials and let us know what we should do next!




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Oct 26, 2017

Unique Fall Marketing Ideas to Boost Your MK Sales

MK Director using fall marketing ideas to boost business



Can you smell the pumpkin pie baking in the oven and hear the jingling of sleigh bells coming around the corner? The ultimate gift-giving time of year is quickly approaching! While it is still October, it is never too early to start planning your sales strategies and organizing your holiday marketing tactics. Your UnitWise Heroes want to share unique marketing ideas to boost your MK holiday sales.

Start pre-planning and create sales strategies in advance to ensure your business is front-and-center when your clients look for beauty and skincare products.Last Minute Halloween Sales IdeasIt is not too late to plan the ultimate Halloween or Fall MK party!

Decaying Makeup Graveyard:

No, it is not what you think I promise. Before the party ask your clients to look through their makeup drawers to find any old, makeup that should not be used. Invite them to sweep their draw clean between now and October 31st! Have them bag up their old products in exchange for $1 off for each item. You should, of course, limit the number of decayed products based on your personal preference. 

Halloween Jargon to Peak Interest:

Offer exclusive discounts on specific items and play up the Halloween theme! “MASKara special $2 off!” or “A Boo-tiful You Sale” or “Scare away crows feet and dust off cobwebs with MK’s Firming Eye Cream for only $____.” By using attractive Halloween incentives, you will peak the interest of clients plus attract those interested in trying Mk for the first time. 

How to Incorporate the All in With 8?

MK Independent Sales Consultant using Fall Marketing IdeasThe All in With 8 Challenge is still underway and to succeed you will need unique and original ideas. Consider using this in your next newsletter or email:

“Does your job leave you feeling like part of the undead? Is your chance of furthering yourself as thin as that plastic skeleton? Do you have a ghost of an opportunity for a pay increase? Do you believe your boss rides a broom to work? Does the thought of spending the next ten years at this job send chills down your spine?

Do your answers to these questions are scary…. It is time to make a change! Treat yourself this Halloween and join the thousands of empowered women blazing their own path! I am here to answer any and all questions you may have about this boo-tiful opportunity!

Planning Your Sales Strategies

As the holiday season grows closer, your Heroes at UnitWise will continue to supply you with unique marketing and sales tactics for your growing business. Use UnitWise to schedule parties, record orders, individuals beauty information for your clients, and so much more!

Don’t have a UnitWise account, yet? Click here to sign up for your free 14-day trial and see how we can improve your business, client relationships, and unit management.


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Oct 24, 2017

How to Find Your Next Party Hostess



Leaves are starting to fall, football is officially in full swing, and the holidays are almost upon us! Did you know there are ONLY 63 days left until Christmas!? Yup, that’s right! If you are an Independent Consultant, Director, or NSD, the next few months are going to be your highest selling months of the year. So, are you prepared to capitalize on that?

The heart of your business is, of course, the parties. Whether you decide to host your party online or “in real life,” the critical key to your success is ….. Your hostess!

Finding a Hostess for your Next Party

You might be asking yourself “where can I find my next hostess?” First of all, don’t panic and let’s brainstorm for a moment. Start off by making a list of people you see on a daily basis
  • Co-workers
  • Business contacts
  • Friends
  • Teachers and little league coaches
  • Gym Trainers/Personal Trainers
  • Past Guests and Hostesses
  • Neighbors
  • Hairdressers
  • Family Members
  • Parents of your child's friends
I am confident you can think of a ton more! Sit down with a hot cup of pumpkin spice coffee and start your list!

Ok, so now that you have your list do you have a plan for how to approach the subject? MK has already equipped you with fantastic products and incredible hostess rewards! Encourage more bookings and sales by using these rewards and products as ammunition. 

Changing Your Approach


As you go about your day think about who would appreciate these amazing rewards and products. Change your approach to a giveaway opportunity that will solve their holiday shopping troubles before Thanksgiving. I guarantee that when you change your strategy, your bookings will go through the roof!

Another great way to spur individuals into action is to limit their party date selection. Before you jump to any conclusions, let me explain. Offering a limited number of dates will cause scarcity which motives people to book on the spot to take advantage of the opportunity.

How many times have you been at a store and someone complimented your makeup or MK success rings and you freeze? You either don’t know what to say, or you go overboard talking about all the products MK has to offer but you are unable to close the sale. This happens to so many MK ladies, but what have NSD’s and Directors learned from the experience? Be prepared!

You should always be networking and looking for leads because your trip to the grocery store can lead to your next $2,000 party host or hostess. However, if you are unprepared, the opportunity will slip through your fingers.



Be Prepared!

When you are approached start a casual conversation and mention your business, the essential item samples you have on hand, and give them your business card. Everyone loves free stuff and start off with how they can receive some astonishing rewards. “Hey, you know what, I think I have an opening for a party host this month” or “Here is the latest catalog and I would love to give you some free skin care and makeup products.”

At this point, they should be jumping at the opportunity, and this is when you explain the hostess rewards and what they can earn. You should know the program rewards by heart so you can deliver the message clearly and confidently.

Remember, being a host or hostess is a reward and an opportunity you do not want them to miss out on, but if pressure the individual they will, unfortunately, turn tail and run.


Scheduling Parties and Organizing Information

Once you have scheduled their party, add their personal information to your UnitWise individual beauty profile. You can include any information that might be helpful will planning their party such as the samples you gave them. Also, add the date and time to your UnitWise schedule so you can effectively manage your agenda.


Don’t have a UnitWise account, yet? Click here to sign up for your free 14-day trial and see how UnitWise can improve your business, client, and Unit management.


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Oct 19, 2017

How to Apply Flawless Foundation Every Time






Women and girls everywhere want to have flawless skin, but it can sometimes be difficult to achieve. Which is why we turn to the world of makeup to reduce dark circles, redness, and blemish. Your clients learn from an early age to cover up imperfections with foundation but application can be tricky.

So to help aim your clients here is a step-by-step guide on how to apply flawless foundation every time!

5 Steps to Apply Flawless Foundation Every Time

Step 1: Choosing a Foundation

Liquid foundation is a great way to correct any imperfections because you can slowly build up your desired coverage level without appearing powdery, cake, or blotchy. MK’s TimeWise® Matte-Wear® Liquid Foundation offers a wide range of skin tones and is infused with vitamin E and peptides to make your skin appear firmer, younger, and healthier.

Step 2: Primer

If your clients want their makeup to last, this step is vital. Choose either MK’s foundation primer or pore minimizer to get the skin an airbrushed quality. Focus on the areas will wear off first like around your client's nose and under the eyes.

Step 3: Application

Use a brush or sponge to blend the liquid foundation starting from the center of your client’s face and blend out. If you choose to use a sponge try wetting the sponge, squeeze out any excess water, and dry with a paper towel before use. Then dip the damp sponge into your foundation and gently press the sponge into the skin, do not rub. This technique will help ensure the client's foundation is well blended and covers pore and imperfections.

Step 4: Conceal

To camouflage any dark circles or blemishes use MK’s perfecting concealer, it will effectively hide any appearance of redness without creasing. This product is also great for your clients with sensitive skin especially delicate under eye areas.

Dab the product in the inner corner of their eyes, cheekbones, and any other problem areas. This will add a little extra glow and serve as a highlighter.

Step 5: Set and Seal

Finally, set your client's foundation with MK’s translucent loose powder for a flawless finish!

We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

Click Here for MK Halloween Makeup Tutorials



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Oct 18, 2017

You Can Make a Difference For Breast Cancer Awareness


You Can Make a Difference For Breast Cancer Awareness!

As you all know October is Breast Cancer Awareness Month and each year you will notice everything turning pink! This is a fantastic way to spread awareness for those struggling with this terrible disease as well as those who have lost the fight.

With that said, if you want to show your support for Breast Cancer Awareness and make a difference here are a few things you can do right now.

Here’s How You Can Make a Difference This Breast Cancer Awareness Month!

Host or Attend a Fundraiser

A fundraiser does not have to be elaborate to make a difference. Host a fundraiser for your work family. Meet with your Director or contact your unit and propose a bake sale or sell pink ribbons at your local fall festival, place of worship, or in a retail setting.

If you are struggling to find ideas, there are tons on the internet. Find the one that fits with your unit, family, or friends schedule.


Volunteer

Become an advocate for hope and spread the message of early detection by participating and encouraging friends and family to do the same. Several non-profits ofter volunteer opportunities that can benefit from your strength and brainpower.

Donate

Yup, that's right cold hard cash. The sure-fire way to guarantee your money reaches the thousands in need it to donate to support breast cancer patients and survivors. These organizations do some amazing things with small budgets. Show your support during breast cancer awareness month by making a monetary donation to a trustworthy non-profit.

Before donating research the organization to ensure your money is going to help men and women along with their path. Consider that many of the larger charities employ an extensive administrative staff which eats up donation money.

Make This Breast Cancer Awareness Month Count

The popularity of Breast Cancer Awareness Month has grown over the past decade putting the issue in front of more people than ever. Awareness is growing, and so many misconceptions have been corrected such as #MaleBreastCancer.

If you want to make a difference and show your support, keep wearing pink and try one of the ideas mentioned above!

#BreastCancerAwareness


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Oct 17, 2017

Do You Have the Qualities of a Successful MK Director and Consultant?


Success MK Director making phone calls to her clients

Independence, freedom, family and Christian oriented, these are some of the top reasons why successful MK directors join and lead the MK community. But what are the qualities must you possess to be a successful MK director? Wonder no longer! Here are the six qualities you need to succeed!


1. Excellent Time Management

A successful MK director is constantly juggling family, career, and communication with their unit; so to succeed you must be able to manage your time wisely. MK is known to seek out busy people because they are already masters of prioritizing their time. Busy people simply get more done! In the MK community, you will not be required to devote enormous blocks of time to your career, but you will see a tremendous return on investment for managing your time wisely!


2. Goal Oriented

Most successful MK consultants start out dreaming of the executive income level or want to improve their current financial standing. Thankfully, the MK Starter Kit only costs $100 and equips you with everything you need to start building your business immediately!

Cleta Colson-Eyre is known to develop goals that help her achieve success. Being Goal oriented is the best way to succeed as a successful MK consultant and director.


3. Trainable and Teachable

MK values relationships, quality products, and services more than pushed sales. Your goal is to be informative, and the fantastic products supplied by MK will do the rest. Everyone within the MK community is constantly learning and training to help their clients further.

Succeed by building strong client relationships with guaranteed repeat orders. Show your clients how to use the variety of MK products and let them make an educated decision.


4. Actively Connecting with New People

We understand that the fastest way to kickstart your business is by reaching out to your circle of friends and family, but you should quickly grow that circle to include others as potential clients. Actively connect with new people outside of your normal circle of influence to become a successful MK director. If you are willing to expand past your comfort zone the path of success will become clear and easy.


5. Family Oriented

Mary Kay Ash founded her company based on the golden ideology of “God first, family second, career third.” This model is what makes MK so different from other organizations that put profit and success above all else.

Successful MK directors and consultants are motivated by the needs of their family more than themselves and don’t see their family as a reason for success.

Mary Kay consultant and her family

6. Decision-Makers

Don’t limit yourself to only what you think you can achieve and aim for the stars. To be successful, you must be proactive in making your dreams a reality. What you achieve is solely reliant on the time and effort you put into your work.

Successful women take advantage of the opportunities presented them and are active decision makers. Don’t procrastinate because the only way to change your future is to act in the present.


“Don't limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”

-Mary Kay Ash

Make Your Dreams a Reality

The greatest sales holiday of the year is right around the corner, and it is imperative to take advantage of the opportunities presented to you! Start planning your holiday sales campaigns today and prepare for what is ahead. You can achieve anything you set your mind to!

Your determination combined with UnitWise makes is a perfect match. UnitWise was designed specifically for the MK community to help achieve your financial goals, manage communication with clients and unit members, simplify tax season and so much! Sign-up for a free trial today and see what a difference we can make in your success.

Start growing you Mary Kay Business!




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Oct 12, 2017

How to Find the Perfect Eyeshadow to Enhance Your Eye Color

Finding the perfect eyeshadow for your eye color


Finding the perfect eyeshadow to enhance your eye color is not easy, which is why your Heroes at UnitWise put together this guide for pairing the right makeup to your client's eye color. Think back to art class, more specifically the color wheel. Use contrasting shades to draw attention to the eyes and intensify the color. Finding the perfect eyeshadow to enhance your eye color does not have to be difficult with this easy guide.

Eyeshadows to Enhance Your Eye Color

Eyeshadows for Brown Eyes

One of the many fantastic qualities about brown eyes is their versatility. To make brown eyes pop reach for contrasting cooler shade like silver, gray, and charcoal. Clients can gain a lighter appearance by using select green tones. Lastly, try adding a touch of intensity by adding black in the crease.

                                                   Eyeshadow Colors for Brown Eyes


Do’sDon’ts
Eyeliner:
  • Purple, jade, bronze, & brown
Eyeshadows:
  • Monochromatic
    • Brown, black, bronze & taupe
  • Complementary
    • Blue, green, violets, & lilac
Eyeliner:
  • Blue
Eyeshadows:
  • Yellow and grey


Finding the perfect Mary Kay eyeshadow for your client's eye color


Eyeshadows for Blue Eyes

For your clients with blue eyes, you might suggest neutral light tones because of their natural light. Soft shades like coral and champagne will catch the glint in the iris but will not distract. Any highly pigmented colors such as black or deep purple are generally too harsh and cause blue eyes to appear smaller. Instead consider shadows with orange undertones such as terra-cotta, gold and a light burnt sienna.

                                       Eyeshadow Colors for Blue Eyes


Do’sDon’ts
Eyeliner:
  • Brown, navy, & grey 
Eyeshadows:
  • Monochromatic
    • Navy, grey & silver 
  • Complementary 
    • Coral, champagne, copper
Eyeliner:
  • Black 
Eyeshadows:
  • Black, blue, dark brown, deep purple

Eyeshadows for Green Eyes

If your clients have green eyes, select violet liner, and shadows to add contrasting color. The shades of plum, amethyst, and violet help to bring out the natural brightness for a piercing look. Green is also complemented by reddish undertones because of its position on the color wheel.

                                           Eyeshadow Colors for Green Eyes


Do’sDon’ts
Eyeliner:
  • Brown 
Eyeshadows:
  • Monochromatic 
    • Mossy green, gold 
  • Complementary 
    • Purple, rose, & pink
Eyeliner:
  • Navy & silver 
Eyeshadows:
  • Silver, light blue, and midnight blue

Eyeshadows for Hazel Eyes

Hazel is a delightful mix of brown and green that works well with metallic golds and olive greens. Using yellow undertones will bring out the lighter flecks in their eyes. Lighter shades of purple like violet and lavender also look lovely with hazel eyes.

                                               Eyeshadow Colors for Hazel Eyes

Do’sDon’ts
Eyeliner:
Brown
Eyeshadows:
Think of autumn fall colors
  • Monochromatic 
    • Navy, grey & silver 
  • Complementary 
    • Golds, greens, & violet
Eyeliner:
  • Black 
Eyeshadows:
  • Light blue & grey
At UnitWise we understand the importance of recommending the perfect look for your client. We hope you found this blog informative for yourself and your customers as you guide them through all of the amazing #MK eyeshadows and other beauty products available! We suggest sharing this blog post with your customers and unit to help advise their clients

Our goal is to provide you with experts advice in order to successfully aid your client and boost your sales. Whether you are seeking beauty tips and tricks or business management advice, we are here to help you grow your MK business.

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Oct 11, 2017

UnitWise Heroes Support the Day of the Girl


Happy International Day of the Girl! In 2013, the United Nations’ Resolution 66/170 declared October 11th as the International Day of the Girl. This is to recognize the rights and unique challenges faced by girls around the world.

“The day aims to highlight and address the needs and challenges girls face while promoting girls’ empowerment and the fulfillment of their human right.”
Mary Kay Ash started her business to forge a path for women everywhere and spread the message of empowerment among women and young girls. So take some time to rally behind the cause of empowering young women around the world to improve education, survivals rates, protection from child marriages and sexual assault.

This year's theme is “EmPower girls: Before, during, and after conflict” in humanitarian emergencies. Over the past several years gender-based violence has increased drastically meaning girls are more likely to be the victims of sexual and physical violence, exploitation and trafficking.

While today's priority is awareness is it also a time to collect resources and volunteers to help young women and girls in need. Sign up today by clicking here to volunteer or donate to the Day of the Girl Organization.

“International Day of the Girl a 100% youth-led movement for gender justice and youth activism.”

At UnitWise we want women and girls of all ages everywhere to be seen as equals in the eyes of others and especially in their own eyes.


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Oct 10, 2017

50 Unique Ways to Promote your MK Business

Mary Kay Director employing unique sales techniques

With the holidays right around the corner, it is important to stay focused on your goals and with the All in With 8 Challenge officially underway it is your time to shine! But we understand that coming up with unique ways to promote your MK business can be difficult, so to help achieve your goals here are 50 sales promotion and marketing ideas.

Effective Marketing Ideas for MK Directors and Consultants:

1. Create an MK Business Website using UnitWise.
2. Enter current and prospective client information into UnitWise customer profile for your future records.
3. Ask local salons and hairdressers to place your business card at the desk or their station.
4. Place an MK catalog in the employee lounge.
5. Give a catalog to your child's school.
6. Give a catalog to the receptionist at your dentist or doctor's office.
7. For the holidays give free samples to your coworkers and teachers at your child’s school.
8. Advertise in your local newspaper.
9. Offer specials for prom season.
10. Contact local high school cheerleading squad coaches.
11. Host a party or brunch at your office.
12. Place flyers at local pre-schools for working mothers.
13. Set up a display or booth at craft fairs or festivals
14. Mail out business cards, catalogs, and samples to local areas.
15. Ask friends and family to promote your business at work.
16. Give samples to waitresses after eating dinner or lunch.
17. Hold a Christmas or Mother's Day shopping party for men.
18. Build a before and after portfolio.
19. Wear your MK Pin everywhere.
20. Record a professional business message on your voicemail
21. Give your business card to hard working service members you meet.
Mary Kay Consultant using effective ways to promote their business and sales
22. Open a booth at your local job fair to encourage other women to join MK.
23. Join your local Chamber of Commerce.
24. Create a specialized email marketing campaign.
25. Add your business card to local business bulletin boards.
26. Ask local restaurants to place your business card at the front desk.
27. Contact the local chapter of Girl Scouts. While the kids are in their meeting, Mom’s can have a quick makeover.
28. Visit local shopping outlet during slow hours and bring your favorite pallets plus discounts.
29. Offer a referral program.
30. Hold a raffle for a collection of MK products.
31. Offer free makeover and skincare consultations.
32. Let your current or prospective clients feel at ease with no pressure.
33. Consider offering free seminars or webinars for makeup tutorials.
34. Offer special promotions for those following your social media accounts.
35. Send out a monthly newsletter to clients.
36. Touch base with previous clients and interest them with new promotions or products.
37. Start a YouTube Channel. Feature yourself, new MK products, and any current promotions.
38. Consider reconnecting with all friends and colleagues.
39. Send out fliers to your neighborhood or apartment complex.
40. Use surveys to book appointments.
41. Offer an advanced class or glamour class for preferred clients at your home.
42. Offer a mini class for those who prefer a small party.
43. Offer special gifts for hostesses with more than five attendees.
44. Advertise wedding parties in the local newspaper and social media.
45. Contact local bridal shops, catering services, and photography studies.
46. Purchase advertising space in local theater brochures.
47. Bring coffee and donuts to your husband or significant others place of work and encourage them to take a sample and business back home.
48. Visit local nursing homes. They are the sweetest, and they will love the attention. Treat them right, and they will be your most loyal customers.
49. Offer your services as a makeup artist at local beauty pageants.
50. Add an element of fun in every encounter whether online or in person.

Do you want to make the most out of your holiday sales season or All in with 8 Challenge? Of course, you do! As always, your UnitWise Heroes are here to help you grow your MK Business. Learn how to set and achieve your sales goals at our free online webinar today at 2 EST. Click here to signup and join our Special guest, future executive senior director, Cleta Colson-Eyre.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.
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Oct 6, 2017

Introducing New Account Features for MK Software



Exciting news! You asked for it, so we built it. Your Heroes at UnitWise are proud to announce several new features. We aim to provide you with superior business management tools to help grow your MK business so using your suggestions we have added these new features and updates to help achieve your goals.

New UnitWise Account Features are Live!

Beauty Profile:

We understand how many clients rely on you as their personal makeup guru but remembering their individual information can be challenging to say the least. The Beauty Profile will give you an in-depth description of your client's makeup and skincare preferences. Here you can also list your client's skin type, hair color, and any other valuable information. Plus, individual consultants and directors can specialize future client consultations based on their personal information.

Client Invoices and Sales Receipts:

Within your client's profile, you can now view all of their individual activity and see things such as their invoices and sales receipts all in one place. Your clients now have the option to also view invoices and receipts separately within their account.

Product Wishlist:

Consultants and Directors can now compile a wishlist based on products their clients wanted or mentioned. This wishlist is a terrific way to market to past clients who have not purchased in a while. You can use this tool to help MK loving friends and family buy the ideal gift.

Valuable UnitWise Account Enhancement

Website Theme:

You can now change your website themes with a few clicks. Quickly change your current theme to a previous version using your website editor - simply select Theme Versions under your Layout Settings and return to a previous theme.

Continued Support

Our founders created UnitWise as the ultimate business management solution designed specifically for NSDs, Directors, and independent beauty consultants. We continue to rely on feedback from the MK community to meet the needs of all those involved. Comment below or email us to make any further suggestions. We depend on Directors to ensure UnitWise meets all the needs of the MK community.


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Oct 5, 2017

Fall Makeup Trends of 2017: Do’s and Don’ts


Fall is a great time to try a new look and changing your makeup routine is the easiest way to do that! The power of makeup is endless with its ability to transform but then wash off completely. To help you find your new fall look we have separated the hits from the misses.

Fall Makeup Trends You Should Try or Leave Alone

As we enter a new season, a massive amount of new trends have left us in a state of awe. But also asking, “why?” From squiggle eyebrows to geo lips, the pretty but strange beauty trends don’t seem to be stopping anytime soon. To help in the pursuit of keeping your clients on trend here are four makeup trends of fall 2017.

Unique Eyebrows

Do Don’t

Natural full browsUnnatural shapes and designs

If the eyes are the window to your soul, then the eyebrows are the curtains. I am a huge fan of the fuller more natural eyebrows of 2017. From the catwalk to the office women are sporting more natural-looking arched brows. This trend is a welcomed transition. From the thin pencil brows of the early 2010’s and 2016’s exaggerated arches comes a more natural look.Alongside these natural brows are the barbed wire, squiggle, and carved eyebrows. While I cannot claim to be a fan of this trend, there is no denying they are fascinating. If you have kept up with trends on Instagram, you have undoubtedly noticed the squiggle invasion. 

Fall Inspired Eyeshadow

Do Don’t

Fall Leaves Color scheme Color blocks and floras

Incorporate autumnal colors into your makeup routine. Add burnt orange, burgundy, and warm chocolate brown shades into your eyeshadow routine. Smoky eyes with black shadow are beautiful. This fall try using a burnt orange in the crease of clients eyes and smudge it along the lash line. This trend is terrific for celebrating the transition to fall.I can’t say I ever envisioned gluing dried flowers to eyes as a makeup trend. While this eye makeup looks like a work of art, I can’t say it was ever a good idea. Making this my number one trend never to recommend to clients.

Blocked eyeshadow has swept the world of fashion and social media this fall. While we all love a good smokey eye, this trend looks bizarre and unblended.

Fresh Face of Fall

Do Don’t

Light foundation, contouring and highlightingBlack contour and faux Freckles
Many women make the mistake of not adjusting their contour during the change of season. Summer is a great time to sport bright colors and darker contours. For a natural fall, look adjust your contour shade to two shades darker than your current skin tone. Create a light dimension and higher cheekbones by applying softer colors and even blending.The faux freckles trend keeps growing. Not satisfied with regular freckles there are now rainbow, glitter, and metallic freckles. We are all for embracing natural beauty, but this trend is going too far. If you clients love freckles, suggest natural tone pencils or temporary tattoos. Freckles give off a fresh, natural, and youthful look.

Unless considering black contouring for your Halloween makeup stay far far away. Black contouring and higher don’t go together. Three words: Silly putty highlighter--just stop.

Fall Lip Colors

Do Don’t

Rich color and ombre lipsGeo and lollipop lips

The ombre style has been making a steady resurgence in the past few years. From hair, nail art and now lips. I am a huge fan of this looks because it naturally gives more dimension and pout to your lips. This fall try using different hues and merge colors once you are satisfied with the result.

Fall is a perfect time to try using rich hues in place of bright colors.
I cannot believe lollipop lips are still a thing. Lollipop lips or the smudge look surfaced earlier this year during fashion week. Recreate this look by coloring outside the lines and smudging the lip color…. No, really I am serious. It might not be the look you want your clients walking out of your party with.


In comparison to the lollipop lips, geo lips are more refined. This look is beautiful but impractical and a bit weird. Making your soft lips look rock hard is far from my ideal.


As an MK consultant or director, we understand how important it is to stay up-to-date on the latest makeup trends. During your next consultant meeting share these dos and don’ts of fall makeup trends. We hope you have enjoyed these new make trends of fall 2017. Share your thoughts below, and for more beauty blogs from UnitWise, click here!

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Oct 3, 2017

Best Sales Tips for MK Directors


Cleta Colson-Eyre Shares Her Best MK Sales Tips for MK Directors

With the MK world buzzing about it's All in with 8 challenge officially underway and the holidays just around the corner, it’s important to review the best sales tips for MK Directors. To help you prepare for the holiday season, the Heroes at Unitwise interviewed Future Executive Senior Director, Cleta Colson-Eyre, to learn her best sales tips for MK Directors to help you set and achieve your holiday sales goals.

Cleta joined the world of MK in 1985 right after graduating college while she was working as an Administrative Computer Center Operator. What started as a way to make extra money on the side and purchasing discounted products turned into a 6-figure income! She has held the title of Director for almost 29 years, currently, drives a 2017 pink Cadillac and possesses numerous MK achievements. Here are Cleta’s 3 best sales tips for MK Directors!


Cleta Colson-Eyre 3 Best Sales Tips for MK Directors



MK Sales Tip 1: Stay Motivated and Never Giving Up


Like every MK consultant at the beginning of her journey she often did not see the fruits of her labor and questioned if this was the path the Lord intended for her, however, she “just knew that if there was a will there was a way!” She continued to tell people she had made a non-negotiable plan of action and had to make it a reality. “I always reached up to my mentor who was my adoptive Director when I started to doubt or get discouraged, and she would build my belief. And I found that action cured disbelief almost every time! I also spent time with the Lord daily, prayed for His wisdom and for Him to lead me to the people I needed to work with and be on my team!”

MK Sales Tip 2: Do it Quick and Build it Big

When asked if she had any advice for her younger self or new consultants she responded with “Do it quickly and build it big! I would have jumped on team building earlier in my career. I would show Consultant Cleta, the difference in a Director income vs. a Consultant income at the get-go! It is so worth the effort and even the struggles along the way!”

MK Sales Tip 3: Short-Term Sacrifices for Long-Term Gain

As Cleta began to climb in the MK world, she had to prioritize her schedule and make changes in her daily routine to continue her growth. After reaching her Directors in Qualification status, she began holding three to five parties a week in order to find interested personnel. “At the time we had to finish with 30 active team members. So my goals were to recruit five individuals a month. So to reach this lofty goal she “put down all other outside hobbies and activities for four months”, besides her full-time career, to focus solely on MK.

Are you All In?

In celebration of MK’s 54th Anniversary, the company is offering a limited edition opportunity for all future Independent Sales Directors to continue their MK journey through upward mobility quickly. So we asked Cleta if she had any advice for those of you who are taking advantage of this once in a lifetime opportunity.

While this special event does not end until December 1st, she encourages you to focus solely on this opportunity until midnight on the deadline. “If you are working every day and making it your business to be reaching out and sharing the opportunity with everyone you meet all month - miracles can happen at the last hour! Focus on the number of new faces and the number of people you are sharing with. Be intentional about who you are talking to and make a daily plan of exactly how you will reach your goals. Winging it does not work!”

More MK Career Advice

Join us, your Heroes at UnitWise and special guest Future Executive Senior Director, Cleta Colson-Eyre, Tuesday, October 10 at 2 pm EST, to learn how to plan for success and reach your goals. During our next webinar “Powerful Ways to Set and Achieve Your Goals” Cleta will share her personal business experiences in reaching her goals and provide information on how you can do the same.

Sign up today and learn expert techniques for conquering your goals and growing your holiday sales. Remember the All In Challenge is a limited opportunity that will be ending Dec 1st, so take this time to invest in yourself. This is a free webinar hosted by one of the best. Click the button below to reserve your place today!

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*UnitWise is not affiliated with Mary Kay

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