Tips & Tricks｜3 Benefits Social Media Offers Your Mary Kay Business

Social media—that’s just for staying in contact with old high school friends, right? Wrong! Social media platforms such as Twitter, Facebook, Instagram, Google Plus, and LinkedIn are reinventing the way people (and businesses) meet and learn about one another.

As an NSD, Director, or Independent Beauty Consultant, Mary Kay already provides you with the tools you need to post relevant and brand-appropriate information on social media. But the UnitWise Heroes are here to let you know that you can do so much more!

In just 200 characters or less, you can learn a lot about your Unit, your customers, and the people around you. So it’s time to do more than just post statuses and pictures. It’s time to engage and communicate with your Unit and clients. Ready to do this? Great—let’s go!

Interact With Followers

It’s not enough just to post statuses on social media sites. The generations of customers accessing your site are searching for more interaction and engagement. Do you respond to posts within the hour? Do you “like” other people’s pages? If not, you should start!

To be more active on social media, we suggest posing questions to your audience, or encouraging them to share their own stories & experiences. If you are offering a unique beauty collection, let your friends and followers know first. It will provide them with an incentive to keep following your business updates.

Be Active

Knowing when the majority of your customers or Unit members are on social media is vital to your online success. To get the most interaction with your followers, post your status during peak activity hours.

You’re probably wondering, “well how do I know when’s a good time to post?” Well luckily, technology provides a solution! Use an activity checker tool, like Tweriod, to view charts and percentages of when your followers are the most active. It helps you narrow down a time in the day when you’ll receive the most interaction. Kind of cool, huh?

Team Building

Although social media platforms are a great way to communicate with customers, they’re also a useful tool to connect with other Mary Kay ladies. Through pictures, statuses, and comments, you can open and share your business’s events with your Unit.  

You can post accomplishments, birthdays, and even special recognition your Unit has received on your social media pages. Posts like these can help boost morale and give your Unit the extra encouragement they need.

Social media platforms are a great place to improve communication between Unit members and your clients!  And with UnitWise, we can make it that much easier. Our social media features can help you schedule posts and keep track of important updates and reminders. Give it a try today and see how much it can help you!