It doesn’t matter if you work for a car company, a restaurant, or selling Mary Kay products—selling is selling, right? Well, sort of. Whether you’re an Independent Beauty Consultant, Director, or NSD, there is something uniquely special about selling Mary Kay products—the people you’re helping feel more confident and beautiful everyday. So, are you ready to hear the secrets to sell Mary Kay products like a pro? Let’s get started!
1. Building Your Unit
Teamwork is everything! In the world of Mary Kay, you’re never alone. You’re surrounded by people who want to help you, the organization, and the cause grow. Success isn’t anything unless you’re having fun doing it—and one way to do that is with others. The secret to selling more Mary Kay products is building up your Unit and friends! Find others who are willing and excited to be a part of the fun just as much as you are. It might be simple, but it makes a world of difference.
2. Use Social Media
In this day and age, everybody’s either on Facebook, Twitter, or Instagram. Are you? Being on social media doesn’t necessarily mean selling your products through there, but it does help you connect with more potential customers. Creating Facebook groups can help keep your clients in the loop when a product is going on sale, help you offer doorbusters and prize baskets, and allow you to keep in contact with what ladies are interested in purchasing.
3. Ask Questions and Listen
You know your products and their goodness, inside and out. No mistaking that you’re good at what you do, but sometimes, customers want to understand exactly how a certain product can help them. Which means you need to ask questions, but most importantly, you need to listen. For example, a woman wanting to have fuller lips probably isn’t interested in hearing about eyeshadow. Your customers will appreciate you taking the time to hear their concerns and offering products that will help them. Remember what Mary Kay Ash said, “Pretend that every single person you meet has a sign around his or her neck that says—make me feel important.”
4. Forget Selling, Start Problem Solving
The reasons behind using makeup are varied. Some people love the look that makeup gives them, others prefer the coverage and concealment that it offers. So the secret to selling more products is understanding that it’s not just about making the sale, it’s about helping people feel better about themselves—to solve their problems. For instance, a customer approaches you with concerns that her rosacea is very apparent, and it makes her skin uneven. What do you do? Well, with your knowledge of makeup products and their benefits, offer her a solution to her issue. Instead of “just making a sale,” help her solve the problem of uneven skin. She’ll be happier and you’ll notice a difference in your profits and sales. Trust us!
5. Love What You Do
If you truly aren’t a believer in the products you sell, your customers will see it. Being excited, happy, and motivated to sell products is the true key to success. When you work for Mary Kay, you know that the products you sell to women will make them feel better about themselves. You’re spreading goodness; isn’t that something to get passionate about? Get happy and sell more products! As Mary Kay Ash would say, “Enthusiasm is contagious. You can start an epidemic.”
And don’t stop sharing goodness! During this holiday season, let your fellow Directors and NSD’s know about the goodness of UnitWise. For every four eligible referrals you make to UnitWise, you’ll get a month subscription free. Let us make managing your business a little easier!