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Apr 15, 2016

Want to Be a Social Media Queen? Try These 7 Tips

With so many social media platforms out there, it can be hard to keep everything straight!

But these days, your social media presence can really make or break you.

What makes it so important?

It’s simple, really!

Social media is the first impression people get of you. And, we all want to make great first impressions.

Luckily, we’ve got some tips to help you make a great first impression every single time!

#1 Have the Same Profile Picture


Have multiple social media accounts to manage?

That’s great!

But make sure that you can be easily recognized.

Your Facebook, Twitter, and any other profile should all have the same picture of you. Trust us, it helps!

When people are searching for you, it can be confusing if you have a bunch of different pictures. They may not be sure they have the right person.

When you use the same picture across all of your social media accounts, your customers will have an easier time finding you. And that’s good for you too!

#2 Narrow Your Focus


Do you want your social media profile to be used mostly for your business?

Well make sure you create a separate account from your personal one.

Why is that important?

Think of it this way.

Do you want new customers seeing pictures of your cute dogs, or info about new product releases?

I’m sure your dogs are adorable, but that’s not really the type of content your customers need to see.

#3 Limit Your Profiles


Social media is everywhere!

There are tons of social media platforms to choose from with new ones popping up every day. So choosing the right ones for your business can be tricky.

Don’t worry! We’re here to help.

There’s really no point in having 15 profiles if you’re only really using 2 or 3. And chances are your customers aren’t using that many sites either. Focus on the big ones. Facebook, Twitter, Instagram, Pinterest. Pick ones that you’re comfortable with using and that you’ll consistently update.

It’s also worth taking some time to figure out what social media outlets are working best for you and spend more time on those. If your users aren’t really engaging with you on Instagram, it’s okay to spend less time on that.

It doesn’t help you to have a Google+ account if it’s just gathering dust, or whatever unused social media profiles gather. Pixelated dust?

#4 Stay Positive


Always, always, always keep your content positive!

Sure, complaining is human. We all do it!

But your social media page for your business is no place for it.

It’s also not a great place for politics, current events, and other controversial topics. Remember that your customers are all different and may not always agree on things like that.

Keep in mind that the things you post affect the way people see you, and ultimately you want your unit or customers to see you as friendly and professional.

#5 Be Engaged!


Social media is not a one-way street. It’s a place for you to share and for others to share with you.

Make sure you’re engaging with your followers. Reply to messages and comments. “Like” other people’s posts.

Mary Kay is a community, and that community should exist online too.

#6 Have a Plan


Like with most things, it’s best to have a plan.

I know it sounds crazy. Plan your social media? Really?

Yes!

Have goals and know what you want.

Do you want to use social media to grow your business? Post about all the great new products Mary Kay has!

Is your goal to grow your Unit? Post more about the opportunity! Pictures of those pink Cadillacs might help!

If it’s hard for you to remember to post, we totally get it!

But it’s important to make a schedule and stick to it. If you stop posting, people will stop visiting.

#7 Schedule in Advance


What if you go out of town this weekend and don’t want to worry about posting a Facebook update?

We’ve got you covered!

With UnitWise you can schedule all of your social media posts in advance, or post on-the-go with the free MyUnitBuzz app!

With these tips in mind, you’ll be well on your way to mastering the world of social media!

So what do you do to keep up with your social media accounts? Let us know by commenting below or sharing with us on our Facebook page.

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