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Apr 5, 2018

How To Apply Flawless Foundation Like A Pro

Mary Kay consultant helping client find the perfect foundation
Foundation, the bread, and butter of the makeup world…. But likely the most anxiety-inducing product in your client's makeup bag. For instance, if you make an eyeliner mistake it isn’t smudged it’s smoky. But when foundation is done wrong, there is no hiding it. Here is how to apply flawless foundation like a pro every time.

How To Apply Flawless Foundation Like A Pro

Faking flawless skin is easier than you might think, use these steps to conceal dark circles, pimples, wrinkles, and so much more. Trust us when we say that your clients will thank you for this helpful advice.

Step 1: Choose The Perfect Color

Check your client's foundation color on their jawline and check it in the daylight before letting them buy. The perfect foundation will disappear without blending. If your clients are still unsure about the color allow them to take home a sample and compare it to their current foundation.

We recommend selecting a tone one shade lighter than their skin tone. This will help blend, and the powder tends to darken the skin ever so slightly.

Step 2: Don’t Skip Prep

If your clients want a flawless look, then they will need to start with a perfect canvas. Which will require clean and moisturized skin. Once your clients apply moisturizer allow it to sink in by waiting five minutes before applying foundation.

Primer is not a skippable step if your client’s makeup needs to last all day. Also, the Mary Kay® Foundation Primer Sunscreen Broad Spectrum SPF 15* not only serves as a foundation primer it will protect your skin from harmful razes and minimize pores.

Step 3: Foundation Application

If your clients want a light and natural foundation look they can simply use their fingers. Or for more coverage, we recommend using the Mary Kay® Blending Sponge for a smooth and even application. Then use a brush to cover dark under-eye circles, usually right below the inner and outer corners of your eyes.

If your client’s skin needs a little extra help just dab on a tiny bit of concealer. But remember a little of Mary Kay® Perfecting Concealer goes a long way and will last all day.

Step 4: Luminous Translucent Powder

Mary Kay director teaching client how to apply flawless foundation Suggest the Mary Kay® Translucent Loose Powder to your clients because unlike matte or colored finishes it won’t suck the life out of their face. Translucent powders will lighten their skin giving off a healthy glow while controlling shin.

Use a Mary Kay® Powder Foundation Brush to brush powder on in a W motion. Start at your client hairline on one side, swoop down to their cheekbone, up the bridge of the nose, down to the other cheek, then up again in the opposite direction.


Continuing Your Makeup Education


We hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your customers and unit member to help advise their clients.

Our goal is to provide you with the expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.





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