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Oct 14, 2019

10 Simple Marketing Strategies for Independent Business Growth

A small business owner utilitzes content marketing to enhance her small business as a Mary Kay consultant.
Small business owners rely on a stellar marketing plan to ensure that their products and services reach clients.

Creating an effective marketing strategy is an essential tool for growing your Mary Kay business.

However, it takes time, effort, and consideration to develop and maintain a marketing strategy that resonates with your clients.

Find out the best way to manage small business marketing here.

10 Marketing Strategies To Inspire Growth


1. Create Your Brand Identity

It is important to create your own small business owner brand identity that works in conjunction with the Mary Kay consultant image. Become the consultant your clients come to for fast, friendly, and affordable makeup and skincare products.

2. Invest In Your Future

Don’t be afraid to step out of your comfort zone. Content marketing saturates every industry, so make yours unique!

Festivals, farmers markets, county fairs, and other local events with booths or tables for sale are an opportunity to get exposure as a small business owner.

3. Never Stop Learning

Makeup is an art form that is constantly changing and evolving. On the same note, it is important to continue your evolution on a daily basis.

Through many different tactics, you can show your clients firsthand just how beautiful they can look and feel when using MK products.

You may try different marketing plans, and determine which works best for different types of clients. Many clients may want a visual demo rather than a verbal pitch.

The more work you put into promoting your products, the more likely you are to increase your sales.

4. Offer Free Makeovers

Everyone loves a makeover, especially when it is free!

When people see their transformation, they can quickly identify which products they cannot live without. Fall is in the air, and people are looking for a change of pace.

Add free demos to your marketing strategy to help them find their ideal seasonal makeup look.

5. Email Marketing Campaigns

As many of you already know, email marketing is a great way to get your products and services in front of your audience, especially as a small business owner. Being able to create an effective strategy is an essential tool for growing your business.

Almost ⅓ of customers prefer to receive communication from businesses via email compared to social media and direct mail.

6. Be An Active Listener

Be sure to listen carefully to what your clients are telling you. They might be giving you the direction you need.

Cater your small business marketing plan towards your clients. Understand them and engage with them to determine their interests and needs.

You may be able to cater your marketing plan to fill a certain need in their lives and promote your small business from a different angle.

Plus, people love feeling important and heard, and they are more likely to purchase one of the fabulous products you have to offer if you are able to treat them less like a client and more like a person.

7. Follow-Up With Every Client

It is important to follow-up with every client after purchasing a product to ensure they are fully satisfied.

Following up can be as simple as sending them a “thank you” email or card. Cards are always a great option because they are tangible and personable.

Don't forget to include a personal note about them or the product they chose!

Also, following up with someone who did not buy from you can give you incredible feedback. Take what they say and learn from the experience.

8. Learn How To Handle Rejection

Rejection is hard for anyone, and when you are a small business owner, it can be even harder. Small business marketing requires pushing yourself even harder to experience growth.

Treat every potential client with respect, despite rejection. Focus on building lasting relationships with everyone you come into contact with, and you will slowly see your client numbers climbing, regardless of whether or not you experience immediate revenue gain.

9. Stay Organized

Fall is the perfect time to organize your MK independent business.

Create a reliable process in order to respond quickly to your clients' needs. When you become a UnitWise member, you can record product and personal information about each client in your account, so you always have it on hand.

10. Always Add An Element Of Fun

At the end of the day, it is important to do what makes you happy. By adding an element of fun to your business, you will find it easier to reach more and more clients.

Your clients will love attending your parties and getting their favorite MK products from their favorite Mary Kay consultant. Instead of ordering products online, they will want to come to you because you make the experience more enjoyable.

Grow Your Independent Business with UnitWise

As always your friends at UnitWise are here to help you grow your independent business with small business marketing advice and makeup tips that will blow your clients away!

If you enjoyed this article let us know in the comments section below, and check out our other blogs by clicking here.

If you are not already a member of UnitWise, you’re missing out! Sign up today and find out for yourself how easy it is to manage your business, unit, and clients all in one convenient location.






*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.


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