How to Apply Bronzer and Common Mistakes to Avoid

If your clients want to add a healthy glow to their complexion, bronzer can have a powerful impact. But depending on the application that can be good or bad. Knowledge is power. Here is how to apply bronzer and common mistakes to avoid.

How to Apply Bronzer and Common Mistakes to Avoid

If your clients are religious about using sunscreen or don’t spend much time in the sun, bronzer is the perfect way to achieve a sun-kissed look without too much effort. The only downside to bronzer is that it is easy to mess up.

When applied well your clients will be transformed into a sun-kiss beach goddess, but when worn poorly your clients could turn out to look like the cousin of an Oompa Loompa. Between those two options, we know you will pick the beach goddess.

Applying Bronzer On the Whole Face

You might be surprised to learn that many of your clients are asking “What does bronzer do?” Bronzer should never be used to darken the shade of your client's skin. Bronzer is used to make your client's skin appear sun-kissed. Therefore, teach your clients to only add bronzer to areas the sun will naturally tan their skin.

So where do you put bronzer? Only the highest points of you or your clients face. So cheeks, forehead, and nose. If your clients apply bronzer on their whole face it will look unnatural and will look terribly uneven.

Shimmery Bronzer

I for one love shimmery bronzer, but unfortunately for me, I have oily skin. If your clients suffer from the same affliction, a shimmery bronzer is not the best option. It will appear unnatural and unappealing. This can also be said for your clients that plan to be out in the sun for an extended period of time. So recommend your clients skip the sparkles and stick with a matte. If your clients really want some element of sparkle I recommend they use it to highlight their collarbone and shoulders.


Loading Up The Brush and Applying Too Quickly

Swirl, tap, and apply. Be sure you instruct your clients to tap the brush on a counter or table before applying any bronzer; if you don’t your clients will wind up applying way too much. Also, just like foundation, bronzer should be applied gradually allowing you or your clients to build up product until you achieve the desired effect.

Choosing The Product

As someone with a skin tone closer to translucent than Ivory, I must say that MK has the best bronzer for pale skin. Mary Kay® Bronzing Powder gently creases a natural-looking sun-kissed glow.

Continuing Your Makeup Education

Your Heroes at UnitWise hope you found this blog informative and helpful for guiding your clients through the incredible world of #MK. We suggest sharing this blog post with your clients and unit members.

Our goal is to provide you with expert makeup, beauty, and business advice to help your business succeed. For more beauty advice click here, we are always ready to help you grow your MK business.

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*Content found on the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.


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