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Apr 22, 2016

5 Reasons People Won't Buy from You

So you’ve tried everything.

You’ve hosted parties, mastered social media, and gained confidence. But nothing is working. So what are you doing wrong?

Don’t worry. It’s not you!

Sometimes people don’t want to buy a product right that second, and there are a lot of reasons for that. But that doesn’t mean you should give up on the sale.

Just because they aren’t interested right now doesn’t mean they won’t ever be interested.

We’re here to give you some reasons that someone may not want to buy from you and give you tips on how you can still make them a future customer.

Reason #1: They don’t wear makeup


You may find someone who says “I don’t wear makeup, so why should I purchase it from you?”

Tough question, right? But don’t worry, the answer may be easier than you think.

As someone who rarely wears makeup, looking through a Mary Kay Look Book can be intimidating! As a Mary Kay Consultant, you should think of yourself as a teacher. It’s your job to teach them which products will be best for them.

And, OK, so maybe they don’t wear makeup at all. But Mary Kay also has a great line of skincare products they may be interested in. Everyone wants to improve their skin, right?

Show them what a difference makeup can make. Not just for their skin, but for their confidence.

Reason #2: They don’t trust you


We’ve talked before about building trust within your Unit, but it’s also important to build trust with your customers.

We’re talking about makeup—this is something you’ll be putting on your face every day. Would you want to buy it from someone you didn’t trust?

Think about how you’d feel if your hair stylist picked up a pair a household scissors to cut your hair. YIKES. Would you ever go back there again? I wouldn’t!

Why is that? It’s simple. You didn’t trust them to cut your hair.

Building trust with a potential customer is important. Let them know that you really know what you’re talking about. You do, after all! You know the company, you know your products, and you know how your products can help them.

Want a quick way to build trust? Identify a problem the customer has and fix it. Let’s say they have an issue with dry skin—show them the moisturizer that is going to solve that problem for them. They’ll trust you immediately!

Be passionate, be genuine, and love what you do. Trust us, that will make the sale every. single. time.

Reason #3: They can’t afford it


We’ve all been there.

Cutting costs often means cutting out nonessentials. Sadly, that sometimes means makeup gets the boot.

So what do you do when your customer tells you they can’t swing it right now?

It’s tough to sell to someone who simply can’t afford to spend a lot of money right now. And like we said before, we don’t want you to pressure them. So do you give up?

No, give them options!

Maybe your customer can’t afford a full set, but they can get one. Offer them that! Let your customers know that you’re flexible and willing to work with them. This shows that you respect them and care about building a relationship with them.

People remember things like that. Once you’ve established trust with a customer, they’ll keep coming back to you—trust us!


Reason #4: They already buy somewhere else


It’s hard to convince someone to change their routine. You can barely convince me to change what kind of oatmeal I eat in the morning! Maple brown sugar for the win!

If a potential customer always goes to one particular store and buys one particular brand, they may be hesitant to try something new.

This is your time to shine!

Show them all the ways Mary Kay can boost their confidence and help make their daily routine a lot easier.

Don’t feel like you need trash talk any other brands - let your brand speak for itself.


Reason #5: They don’t like Mary Kay products


How can they not like Mary Kay products? Are they crazy?

Well maybe they have never had someone like you around to change their mind!

Think about offering a demo or giving them some samples, so they can see for themselves how great the products are.

So what if your potential customer doesn’t want to try the products simply because they don’t like Mary Kay. There are some misconceptions about the company, so be prepared to set them straight.

When they see how passionate you are about the products and the company, it just might change their mind.

See? We weren’t kidding! There are a ton of reasons people won’t buy from you. But we hope these tips will help prepare you for any excuse a customer throws your way. All of the reasons we talked about are completely out of your control.

Have you ever encountered any of these reasons before? If so, share how you dealt with them! Let us know in the comment section below or over on our Facebook page!

We love hearing from our users!

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