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Dec 13, 2016

Enhance Your Beauty Business With Email Marketing



We’re so proud of you for establishing your beauty consulting business. You’ve climbed the ranks from a unit member to an NSD, Director, or Independent Beauty Consultant. You became a sales machine as well as a leader to look up to. However, it’s time to grow your business and take it to the next level with the help of UnitWise and email marketing.

What it UnitWise?

UnitWise is the online business management solution that the beauty consulting industry has been waiting for. It takes the stress out of managing your entire business by providing easy-to-use features that simplify tracking your expenses, managing your social media accounts, managing your inventory, unit reports, email marketing, and more. By taking advantage of the features you’ll save time while staying on top of everything you need to keep track of and plan for.

Why is Email Marketing Important?

Email marketing extends your digital reach to not only new customers but to new businesses as well. It provides a means of communication from client to business and from business to business, that would otherwise not be there.

By providing your information and making it easier for new customers and other businesses to reach out to you, they’ll be more likely to reach out to you, or suggest your business to others. As a result, you'll build more of an online presence for your business and brand, and market it to a broader audience.

Just think about it, what's the one thing you do multiple times a day, even on the weekends? The answer is check your email. On a daily basis your customer base will be checking their inboxes for messages so why not send them an email about a special deal?

Customized sales emails will get customers on the hook, and once you send them a special offer they can’t resist they’ll click a link to your site, increasing not only your sales but the traffic to your homepage as well.

Although marketing emails aren’t just for the promotion of sales, they’re also a great way to spread the news about what’s happening with your business. Use them to announce promotions, share great news, or to promote your blog posts.

Email Marketing With UnitWise

Now, there’s no need to feel intimidated by email marketing, even if it seems difficult to create a professional looking email with photos and more because UnitWise makes the emailing process extremely simple.

UnitWise is full of dozens of pre-made email templates for you to choose from, where you can add as many personal photos or links that you want. All you have to do is simply drag and drop your images. You can also completely customize the colors of each email and save a template that you would like to reuse as many times as you would like.

You can also schedule emails to be sent out in advance, so you can quickly plan all your emails for the week, month, or even a year! This way you won’t forget about birthdays or anniversaries, and won’t have to rush to create a last minute email.

Everyone on your email list can be put in a custom group. For example, you can put all of your unit members in one group, all of your customers from Colorado in a group, and all of your leads in another group.

The possibilities are endless, and this is great because it allows you to create emails to target specific groups. For instance, if you know a particular group of people enjoys the hand repair kit you can send them a coupon for hand creams.

Plus, the emails are personalized with each of your client’s first names, and other email addresses are hidden, so each email will feel like it was personalized, just for them.

Best of all, UnitWise provides all of the necessary tools for you to see how well your emails are doing. You’ll receive detailed reports about how many people opened your emails, ignored them, went to your site, bought something, unsubscribed.

The results will help you pinpoint what sales your customers react the best to, what day of the week it’s best to send emails out on, and even the best time of day to send your emails. By taking a few minutes to study the results you’ll become the ultimate master of email marketing.

Start Email Marketing Today

What are you waiting for? It’s time to take your business to the next level. Sign up for your free 15-day trial with UnitWise to gain access to intuitive email marketing tools to boost your business. You’ll also gain access to revolutionary features for accounting, conference calling, creating invoices, and more.

*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.

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