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Mar 29, 2018

10 Makeup Essentials Every Woman Needs In Her Wardrobe


If your clients are wondering “What makeup do I need,” here is your answer. These are the ten makeup essentials every woman needs in her beauty wardrobe. Present and consider these items the little black dresses of the cosmetics world.


10 Makeup Essentials Every Woman Needs In Her Wardrobe


1. Tinted SPF

Every successful makeup look starts with a good foundation, but that doesn’t mean you have to use one. For many of you clients complexions, a semi-sheer tint will give just the right amount of coverage and glow.
Recommend a tinted SPF cream, such as Mary Kay® Tinted Moisturizer Sunscreen Broad Spectrum SPF 20*. This tinted moisturizer is built for all-day wear when your clients are looking for a more natural and vibrant look.

If shine is an issue, recommend adding a translucent setting powder to this list.

2. Perfecting Concealer

If your clients are not already using a concealer, it’s to get them on board. A little weight concealer is perfect for covering dark under-eye circles and blemishes. Try Mary Kay® Perfecting Concealer as a long-lasting and lightweight formula.

3. Neutral Blush

Everyone loves a nice healthy glow and recommending a neutral shade of blush that won’t clash (or overwhelm) your clients is a must. A neutral blush is in my humble opinion the ultimate makeup bag workhorse. Not only will Mary Kay®’s Mineral Cheek Color (Sunny Spice) accentuate your clients bone structure it will give your clients a natural glow.

4. Highlighter

Don’t let your clients skip this step because the results are subtle. Having well-placed highlights can make all the difference between average and stunning. Swipe aluminizing power or pen over your client's cheekbones, the corners of their eyes, and cupid’s bow for an instant boost.

If your clients struggle with oily skin, I recommend not using a highlighter with shimmer or sparkles.

5. Mascara

I am sure you don’t have to tell your clients the difference a few swipes of mascara can make. Try recommending MK’s Lash Intensity® Mascara.

Check it out: 10 Mind-Blowing Hacks For Luscious Lashes Every Time.

6. Eyeshadow Palette

For a quick smokey eye, show your clients the perfect eyeshadow palette for any occasion. Mary Kay®’s Bare Palette. Depending on your client's complexion help them select three colors: a medium shadow for the lid, a darker brown for the crease, and a lighter tone for their brow bone.


7. Eyeliner

When your clients want their eyes to pop a gel or liquid liner is the only way to go. Your clients can let out there artistic side with Mary Kay® Gel Eyeliner With Expandable Brush Applicator or play it safe with Mary Kay® Liquid Eyeliner Pen.

8. Lip Color

There is a very subtle difference between your client's natural lip color and barely-there lip color, but a healthy glow will pull together any ensemble. For this, I would recommend an MK gloss that matches your client's lip color.

9. Pop of Color

Whether your clients prefer to play up their lips or eyes, a pop of color can transform any look from day to night in a flash. Depending on their preference recommend a standout eyeshadow or a Russian red lipstick.

10. Makeup Remover and Cleanser

Relaxing and unwinding from a long day starts with removing your makeup. It can not be stressed enough how important it is for your clients to remove their makeup before going to sleep.

Your clients could be doing extensive damage to their skin during the night if they are not equipped with the right products to remove day-old makeup. I recommend Mary Kay® Oil-Free Eye Makeup Remover, it is hypoallergenic, oil-free and is suitable for both sensitive skin and eyes.

Be sure to stress this to your clients. Make this apart of your client's nightly skin care ritual. Remove makeup and then recommend a deep moisturizing lotion so their skin can breathe.


Makeup Essentials and Beauty Basics

Any style guru will preach the gospel of well-fitted jeans and a little black dress to pull together any wardrobe. So naturally, you will preach the same principles for your client’s makeup bag. While your clients might not need or want an extensive cosmetic collection, these items are a beauty must-haves.

Our goal at UnitWise is to provide you with expert advice to successfully ai your client and grow your customer base. Whether you are seeking beauty tips and tricks or business management advice, we are here to help you grow your MK business.


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*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.*

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