As an NSD, director, or independent beauty consultant we know that you’re on your game. You’re an established makeup pro, with a flawless face fit for the beauty consultant big league. However, even though makeup may have come naturally to you, and you’ve enjoyed it as a hobby, it just doesn’t come simply to some people.
As you throw makeup parties and spend time with individuals for personal consultations you’ll run into more makeup beginners than you expect. By taking the time to explain simple makeup tips to them you’ll build their confidence and could even turn them into lifelong customers.
Follow the easy makeup tips below to teach your potential clients everything they need to know about makeup.
Foundation and HighlightsIt’s a natural instinct to think that foundation is the first item that you apply, but actually, it’s important to wash your face first, to scrub away dead skin cells, for smooth, even skin. Next, it’s time to apply moisturizer and let it dry.
Then you may think you’re foundation ready, but there is actually another step involving primer, which people who are new to makeup often don’t know about. Primer is a cream or serum that smooths the skin and fills in lines and pores so you can put on your foundation evenly. It also makes your makeup last longer during the day.
Once your primer dries it’s time to apply foundation with a brush or sponge. Make sure your shade of foundation matches your skin by testing it on your cheeks. The right shade will blend right in.
Apply your foundation by putting a little of it onto a sponge or brush and gently dab it on your skin while blending it in with small circles. Start around your nose and work your way outwards and remember to blend past your jawline so your face matches your neck.
If foundation feels too heavy or cakey a BB or ‘blemish balm’, which is a lighter tinted cream that will give your face the coverage you want.
After you put on your foundation or BB cream use a concealer, which has more of a pigmented color to cover any blemishes, pimples, or dark spots. Also, use concealer under your eyes to cover any discoloration.
Bronzer can be a little intimidating, at first, but it’s actually quite simple to use and will give your skin a sunkissed look. When picking a shade don’t go too dark, especially if you have light skin. Then use it in the shape of a 3 on your face, start at the temple, then go to the jaw bone, and finally the chin and blend it in. You can also use primer on your nose and jawline to highlight your face.
Finally, set your makeup with a translucent powder so your foundation will last all day without a heavy, cakey look.
All About BlushAs newcomers approach blush they often have a ton of questions, like what color they should use, or where exactly does blush go? Luckily these questions are easy to answer.
First, you need to decide your preference between liquid, cream, or powder blush. The cream form is growing in popularity because it helps to moisturize and hydrate skin.
When it comes to color people with fair skin should stick with light shades of pink and coral, people with medium should like for brighter shades of pink, bronze pink, and peach. People with darker complexions can experiment with bright magentas, purples, and oranges. Beginners should stick with matte colors before testing out shades with shimmer or glitter.
Once you’re ready to apply your blush put a little on the end of a brush and gently apply it at the end of your cheekbone. Blend it with small circles and work you way forward to cover the apple of your cheek. Your blush should go diagonally along your cheekbone, but it should never go past your nostrils.
Blend your blush to make sure that there are no hard lines, and if you put too much on, don’t panic. Simply add a little more foundation or concealer over your blush.
Perfect EyesUsually, people who aren’t used to makeup don’t like objects around their eyes, so eyeliner can be daunting. If nothing else, push mascara because it’s easy to apply and will make your eyes bigger and brighter.
Generally, when beginning with eyeliner the pencil form is the easiest to use, but it does take practice to master a steady hand to draw eyeliner across the top lid. You can simplify the process by making dots across your eyelid and then connecting them.
If some of your clients want to jump right out of the gate with liquid eyeliner that looks as perfect as Adele’s advise them to use a stencil until they master a steady hand.
To tackle eyeshadow newbies need a palette full of matte Earth tones to play with until they become comfortable with bolder colors. Lighter shades go around the inner corners of the eye, and along the brow bone. Medium shades go in the eyelid crease, and dark shades go in the lower corners.
Most of the time eyebrows get forgotten, even though they’re an important part of the face. Recommend using an eyebrow pencil to fill in thin brows, and eyebrow gel to hold them in place.
Flawless LipsWe honestly don’t know why lipstick intimidates new users, it’s easy to put on and it’s hard to pick the wrong color. The safest way to experiment with new colors is with lipstick. Plus, they have shades of lipstick with matte, shimmering, and glossy finishes, the possibilities are endless.
Simply start by applying chapstick to hydrate your lips and to exfoliate dead skin away so you’ll be able to trace your lips for a smooth finish.
Lip gloss is alternative with more natural color. It also has a lighter weight to it than lipstick, doesn’t stain teeth, and even comes in scented varieties to give your face a good scent. However, lipstick generally lasts longer than lipgloss.
With lip liner, the trick is to use a sharp pencil and warm it up by drawing a little on your wrist, so it will easily glide on. You can use a nude color to enhance your natural look or shades of pink and red to compliment your lipstick. Trace the outside of lips, then add your lipstick and blend your lip liner and lipstick together with a lipstick brush. As a result, your two-toned lips will appear bigger.
For a pop of subtle color, you can put a clear gloss over your lips. Also, a coat of clear gloss will provide a nice shine help your lipstick last longer during the day.
Get Those SalesOnce you find the newbies at your events and makeup parties you can give them simple makeup tips to convert them into lifelong customers.
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*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.