What You Should Know About Email Marketing With UnitWise
People check their emails a few times a day, at least once a night, and even a few times on the weekend. As a result, email inboxes provide a place for you to market your business because customers will check their emails multiple times a day with or without receiving a message from you.
As an NSD, director, or independent beauty consultant you should take advantage of the free space to market your business with your own marketing emails. Also, you can team up with UnitWise to help you easily create, manage, and preschedule marketing emails that can be sent to your entire customer base.
What is UnitWise?
UnitWise is an innovative business management solution designed for NSDs, directors, and independent beauty consultants to help them easily and effectively manage every aspect of their beauty consulting business. It's full of revolutionary features for expense tracking, inventory management, unit management, email marketing, and more.
Why is Email Marketing Important?
Email marketing is a way to get your customer’s attention by taking up a little space in their inbox, which they’ll check every day. A creative subject message that maybe even includes emojis will have people opening your emails in no time.
It’s a way to keep your customers informed about what’s going on with your business, as well as push sales. For example, you can tell your customers that it’s time to switch to their lighter foundation for winter or introduce them to new fall colors.
Also, you can send out emails about promotions and special deals as a hook to get people to buy more products online. You can even entice people to buy more items by putting a time limit on a deal and sending out an email that suggests buying now before time runs out.
Best of all, email marketing is cheap. It’s a way to reach a major audience to extend your online presence. It’s the best bang for your buck because it will get you more attention and conversions than marketing through social media.
Email Marketing With UnitWise
With UnitWise you can easily craft the perfect email in a matter of seconds and send it out to an unlimited amount of clients. Everyone’s email addresses will be hidden, so your emails will look like they were sent to each individual as a special message just for them. Plus, you can send out individual emails for birthdays, anniversaries, and reminders.
If you don’t have time to send out emails on a daily basis or before an event you can schedule them to be automatically sent out in the future. Plan emails days, weeks, and even years in events. Before you take a break for the holidays be sure to set up a few holiday-themed emails to be sent out.
Have you ever wanted to give your emails a professional look like it was crafted by a skilled graphic director? With UnitWise you can, because UnitWise has pre-made email templates for you to choose from.
Each template includes tables for text and photos. Adjust your images, fonts, and colors to your liking, and include an unlimited amount of links to informational documents. You can even upload PDFs to add to your emails, they’re 100% customizable. If you like one of your email designs, save it! You can use it as many times as you’d like.
Now, when it comes to email marketing, you can’t just send an email out and pray for people to open it. You need to research your target audience and learn what gets their attention, and what they like.
That’s why UnitWise provides detailed email marketing reports that list the rate of email deliveries, opens, bounce rates, and unsubscribes, so you can view in easy-to-read charts if your email was successful or not.
By viewing these reports you’ll quickly discover if certain subject lines do better than others, which promotions get the best reaction, what days of the week are the best to send emails out on, and the best time of day for sending emails.
Keep in mind that no one will be forced to receive emails that they don’t want, and can easily unsubscribe from your emails at any time.
Try UnitWise for FreeUse your complimentary 15-day free trial to see how UnitWise’s intuitive email marketing features can boost your business. You can also test all of UnitWise’s time-saving features to effectively run and manage while growing it.
*Content found in the UnitWise blog is for informational purposes only. UnitWise is an independent business with no affiliation to Mary Kay®.