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Nov 9, 2017

Most Common Email Marketing Mistakes to Avoid

MK Director prepares for holiday sale by avoid email marketing mistakes

Email marketing is a great way to get your products and services in front of your clients. Being able to create effective strategies is an essential tool for growing your MK business. Clients are ⅓ more likely to respond from communication from MK consultants via email compared to social media and direct mail. To help with your MK holiday sales here are the most common email marketing mistakes to avoid.

Most Common Email Marketing Mistakes to Avoid

1. Sending Without Testing

For your next campaign be sure to send several test emails to yourself before sending them out to your clients. View your email on your mobile device, desktop, and different internet platforms (Google chrome, firefox, and internet explorer.) How your email is view can vary based on where the email is opened.

Also, make sure your links work, images load correctly, and there are no grammar or spelling mistakes. This email marketing mistake can be fixed in a matter of minutes but failing to do so can hurt your chances of a future sale.

2. Consent Before Hitting Send

Be sure you have consent from your client to send MK business emails. If you send prospective clients an email without their permission, you run the risk of being marked as spam. This is why buying lists of email addresses are a bad idea.

Also, it goes against the Terms of Service for almost all email service providers. Remember it is easier to sell to someone who knows you than it is to sell to someone whom you never met. Since the individuals on a random email list do not know you, they likely won’t appreciate your emails and will mark them as spam.


MK consultant avoids common email marketing mistake this MK holiday sales season

3. Importance of Bounce Rates

Ever heard of a hard bounce? Well, this is when your emails are marked as spam repeatedly in high numbers. Your bounce rate is a primary factor internet service providers (ISPs) use to determine your reputation, so if you have a high number of bounces, it will lead to your emails not being allowed in your client’s inboxes. So please for the sake of your business please only email those who have subscribed to you. Also, make it easy for your clients to unsubscribe and avoid the blacklist.

4. Subject and Sender

A major key to your MK holiday email marketing campaign is your subject and sender info. These are critical when your client is deciding to open or not open your message. First and foremost, your sender line should be easily recognizable. Clients should be able to understand who send the email quickly. Secondly, you must interestingly convey the contents of your message. However, never create a subject line that is not consistent with the message. If you have ever been aggravated by a YouTube video using click bait to attract views, you will understand.

5. Email Marketing Reports

With your UnitWise account, you will receive a report detailing the effectiveness of your MK holiday email marketing campaign. This should never be ignored! It will tell you the number of recipients, bounce rate, and the number of invalid email address. The information you learn here is essential for improving your next email marketing campaign and reaching out to your clients.

10 Tips For Successful Email Marketing:

1. Your subject line should be no longer than 40 characters
2. DON’T USE ALL CAPS
3. Make your subject lines unique
4. Create coupons, blogs, or write papers on your website to attract subscribers
5. Make it easy for readers to skim content
6. Provide quality useful and timely information
7. Ask questions of your clientele
8. Keep it short and to the point. Avoid lengthy paragraphs
9. Don’t overdo it. Focus on quality not quantity and frequency
10. Experiment. Run Analytics. Adjust. Repeat


Your Heroes at UnitWise understand creating your MK holiday email marketing can be intimidating. However, we will be there with you every step of the way. If you are not already a member, we encourage you to sign-up for a free 15-day trial to see how we can improve and simplify your MK holiday sales season.

Like, comment, and share this post with your unit! It is crucial for your unit to know and understand the importance of marketing and the most common email marketing mistake to avoid this MK holiday sales season.


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